The Mobile Difference. Educause - Webinar July 14, 2011 Lee Rainie: Director, Pew Internet Project Email: [email protected] Twitter: @ Lrainie. Portrait of a generation. Population. Race and ethnicity. Male education level. Female education level. Community type.
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The Mobile Difference
Educause - Webinar
July 14, 2011
Lee Rainie: Director, Pew Internet Project
Email: [email protected]
Portrait of a generation
Technology and media
Connected college students
College students and social networking
% of internet users in each group
Social networks are more influential - 1
Social networks are more influential - 2
Social networks are more influential - 3
Audience = New media are the new neighborhood
By 2020, members of Gen Y will continue to disclose personal information to stay connected. Even as they mature, have families, and take on more significant responsibilities, their enthusiasm for widespread information sharing will carry forward.
69% full sample
By 2020, members of Gen Y will have grown out of much of their use of social networks and transparency-engendering online tools. As they age and find new commitments, their enthusiasm for widespread information-sharing will abate.
28% full sample