LAwS Academy. Social Media for Internal Relations. Emily C. Williams Los Angeles Fire Department April 7, 2010. Today’s Focus. Internal Internal Effective organizational communication with and among employees through social media channels. Internal External
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Social Media for Internal Relations
Emily C. Williams
Los Angeles Fire Department
April 7, 2010
What issue have you always wanted to measure or address that you haven’t been able to so far?
What Makes Social Media An Ideal Tool?
Democratic/equalizes individual voices
Occurs throughout our lives, anywhere, anytime
“90% of the members of our department don’t have e-mail addresses.”
Today's workshop is intended to demonstrate alignment with the Department's core value ofInnovationand the operating principle of Positioning the Department for the Future.
We hope the content will prepare participants to better understand Web 2.0 tools and recognize how social media is shaping our work and the role of government.
Employees are encouraged to further explore the benefits of social media sites...from the comfort of their own homes. Please refrain from accessing social networking sites during work hours without the express approval of your supervisor, as per the Citywide Internet Usage Policy.
Giving employees a forum to express themselves will result in an uncontrollable site filled with anonymous rants & name-calling.
We can’t let our people use social media; they’ll do something stupid, embarrassing, or illegal.
Internal communications are not a priority in an economy characterized by hiring & promotional freezes, furloughs and layoffs.
A blue-collar or in-the field workforce will not use social media.
The threat and the opportunity
29% of employees are actively engaged, 54% are “checked out”, 17% are actively disengaged.
An August 2009 Nielsen Online study shows that nearly half of all online workers use Facebook at the office. There is no doubt that employees are communicating virtually and globally.
What are they saying about their work experience?
How do members learn about proposed initiatives and policies?
Are employees able to voice their ideas & does
leadership show that input is valued?
New employees who decide
in first six monthswhether they’ll stay with a new job
Number of jobs today’s learners/tomorrow’s workers will have by the time they’re 38 years old
Use of social media to do one’s job
Aon Consulting Web 2.0 and Employee Communications Survey March 2009
Official Twitter account
Start small and focused
Act with purpose
Let the on-line community moderate itself first
Leverage your Gen X and Millennial employees
“LAFD firefighter pranks”
No videos found
No videos found
CASE STUDY: Cincinnati Fire Department
“Cincinnati Firefighters Investigated for YouTube Videos”
And one DON’T…
Facebook: Emily C. Williams
Linkedin: Emily C. Williams