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Searching for Dollars

Searching for Dollars. How money is made on the Web by Doug Ward February 12th, 2008. The Web is a competitive market. Developers face competitive challenges. IT recruiters seek developers who understand business. Understand the business side of IT and you’ll be more valued.

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Searching for Dollars

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  1. Searching for Dollars How money is made on the Web by Doug Ward February 12th, 2008

  2. The Web is a competitive market

  3. Developers face competitive challenges

  4. IT recruiters seek developers who understand business

  5. Understand the business side of IT and you’ll be more valued

  6. Learn how money is made on the web

  7. Why is Microsoft interested in Yahoo?

  8. The world’s first Perpetual Money Making Machine

  9. The business model is simple: -18.68 (Cost per sale) 0.01 It’s a success! $18.69 (Revenue per sale)

  10. How much does it cost to drive visitors to your site?

  11. How much do you earn per visitor?

  12. Search Marketing • Pay-per-click (PPC) • Search Engine Optimization (SEO) • Affiliate Advertising

  13. Conversion Optimization • Market Research • Keyword Selection • Usability

  14. Pay-per-click (PPC) is fast, effective, and expensive

  15. Search Engine Optimization (SEO) improves natural search rankings

  16. The key to SEO is to target keywords to relevant content

  17. Why not have someone else pay for your advertising? Affiliate Advertising

  18. Conversion Optimization • Market Research • Keyword Selection • Usability

  19. Is there anybody out there (interested in my product)?

  20. Create targeted keywords

  21. Optimize the landing page

  22. Understand business goals and add value

  23. Can you describe your website’s business model?

  24. The market is going to get more and more competitive

  25. Learn how money is made on the web

  26. It all starts here…

  27. Don’t just search forsuccess – find it!

  28. Searching for Dollars How money is made on the Web by Doug Ward www.DougWardsWebsite.com February 12th, 2008

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