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Google AdWords!. This is my favorite part …. Reporting Changes. There isn’t a reports section anymore. All reports are run through the campaign interface. http://www.searchenginejournal.com/where-%E2%80%98o-where-did-my-adwords-reports-go/25633 /. Opportunities Changes. More Keyword Data

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google adwords

Google AdWords!

This is my favorite part …

reporting changes
Reporting Changes
  • There isn’t a reports section anymore.
  • All reports are run through the campaign interface.
  • http://www.searchenginejournal.com/where-%E2%80%98o-where-did-my-adwords-reports-go/25633/
opportunities changes
Opportunities Changes
  • More Keyword Data
  • Better Selection (you can select the keyword type now)
  • More suggestions about whole campaigns and bidding
  • Can export the ideas to play around with
adwords editor
AdWords Editor
  • Just best to use it
  • Most of this will make more sense as you get into the program for the first time
  • PC or Mac
  • If you have $5 to spare, try and setup a test account!
focus on conversions
Focus on Conversions
  • Always set up conversions
  • Clicks aren’t everything
  • Test Landing Pages even if everything seems okay
  • Conversions make your life easier
    • Better bidding
    • More Raises :P
questions
Questions?
  • Anything? Bueller?
  • Check out PPC Hero, Search Engine Journal, BGTheory, and the Inside AdWords blog for updated information
mobile seo changes
Mobile SEO Changes
  • Supporting Different Devices
  • Geolocation support
  • Application
  • Ranking is the same
    • More Local than global
  • More advertising possibilities in PPC (ex. click to call)
ad