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Google AdWords!. This is my favorite part …. Reporting Changes. There isn’t a reports section anymore. All reports are run through the campaign interface. http://www.searchenginejournal.com/where-%E2%80%98o-where-did-my-adwords-reports-go/25633 /. Opportunities Changes. More Keyword Data

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Google adwords

Google AdWords!

This is my favorite part …


Reporting changes
Reporting Changes

  • There isn’t a reports section anymore.

  • All reports are run through the campaign interface.

  • http://www.searchenginejournal.com/where-%E2%80%98o-where-did-my-adwords-reports-go/25633/


Opportunities changes
Opportunities Changes

  • More Keyword Data

  • Better Selection (you can select the keyword type now)

  • More suggestions about whole campaigns and bidding

  • Can export the ideas to play around with


Adwords editor
AdWords Editor

  • Just best to use it

  • Most of this will make more sense as you get into the program for the first time

  • PC or Mac

  • If you have $5 to spare, try and setup a test account!


Focus on conversions
Focus on Conversions

  • Always set up conversions

  • Clicks aren’t everything

  • Test Landing Pages even if everything seems okay

  • Conversions make your life easier

    • Better bidding

    • More Raises :P


Questions
Questions?

  • Anything? Bueller?

  • Check out PPC Hero, Search Engine Journal, BGTheory, and the Inside AdWords blog for updated information


Mobile seo changes
Mobile SEO Changes

  • Supporting Different Devices

  • Geolocation support

  • Application

  • Ranking is the same

    • More Local than global

  • More advertising possibilities in PPC (ex. click to call)


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