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Getting Health Policy Evidence to the Media: Noralou P. Roos, CM, PhD 2012 Cochrane Canada Symposium May 10, 2012. What is ? makes the latest evidence on controversial health policy issues available to the media

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Getting Health Policy Evidence to the

Noralou P. Roos, CM, PhD

2012 Cochrane Canada Symposium May 10, 2012

What is

makes the latest evidence on controversial health policy issues available to the media

(funded by the Canadian Institutes of Health Research and the Manitoba Health Research Council)

What do we do?

Provide web based evidence

and contact information for Experts

Write & push evidence-based OpEds

Connect using social media

Focus on Newsy Topics

Aging population

Costs and spending


More not always better

Health more than Health Care

Patient Pays


Waiting for care

Maintain Neutral Evidence-Based Position

This project is about  getting the evidence right – if there is anything we are missing – let us know.  If we have anything wrong let us know and provide the evidence demonstrating this.  We expect people will sometimes interpret the evidence differently. That is ok, but we do want to make sure we have the evidence right.

Why the markets can’t run hospitals

by Julia Belluz on Monday, December 5, 2011

  • Defining public vs. private care

  • According to the non-partisan Evidence Networkwebsite, out of the University of Manitoba, health care funding can be public, quasi-public and private. Public funding is paid for by the government: medically necessary hospital care and physicians’ services. Quasi-public funding, such as Canadian workers’ compensation plans, is “legally private but highly regulated by government and expected to act in the public interest.” Private funding refers to that which you pay for out-of-pocket: dental care, vision, outpatient drug costs, private hospital rooms. The government doesn’t cover this stuff, so you can pay for it yourself.

OpEds—Our Big Success

170 plus OpEds and climbing

Work with Professional (Kathleen O’Grady Quoi Media)

Encouraging Experts to Write

- getting it polished ($200 - $1500 per)

NPR gets the OpEd Peer Reviewed (sometimes)

Offers to high profile outlets

Troy Media News Service

“Pushes” OpEds

Health and Lifestyle News Beat, opinion page editors and talk shows, Health and Lifestyle Editors, and Weekly News Service

Pick up by papers (big & small) across the country

History of one OpEd

OpEd Written by EN Expert Advisors: Neena Chappell and Marcus Hollander

Social Media

Twitter (1700 followers)

LinkedIn (invite only group)



Youtube; Pinterest

Atkinson Foundation /Toronto Star

Interest from Academic Media

Healthcare Policy: we do OpEds on their stories, they publish expanded OpEds

Canadian Medical Assn Journal: asking for our OpEds

What’s Next? (we hope)

Double the number of Experts

Creative Commons License for OpEds

New topics; videos; audio on website

Meet with editorial boards across country

Internship program for Journalists

Teaching Module for journalism students

Merge with ongoing operation: SMCC / CIHR

Evaluate: Do Things Change?

Monitor use of Network over time

Google Analytics

Ask journalists what works and what doesn’t

Track media coverage of 2 key issues

Before / After

Contact Us

Noralou Roos, CM, PhD

[email protected]

Conflict of Interest DisclosureName of speaker: Noralou RoosName of presentation: Getting Health Policy Evidence to the Media: EvidenceNetwork.caDate of presentation : May 10, 2012

  • Consultant for:N/A

  • Speaker for: The University of Manitoba

  • Received grant/research support from: Canadian Institutes of Health Research/Manitoba Health Research Council

  • Received honoraria from: N/A

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