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Effectively using Social Networking to build your IT Support business

Effectively using Social Networking to build your IT Support business. Chris Martin. GFI MAX – MSP Consultant. Richard Tubb. Independent Consultant. Introducing. Chris Martin GFI MAX – MSP Consultant. Richard Tubb Independent Consultant. Webinar Agenda.

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Effectively using Social Networking to build your IT Support business

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  1. Effectively using Social Networking to build your IT Support business Chris Martin GFI MAX – MSP Consultant Richard Tubb Independent Consultant

  2. Introducing Chris Martin GFI MAX – MSP Consultant Richard Tubb Independent Consultant

  3. Webinar Agenda • The principles for using Social Networking • The ROI of Social Networking • Social Networking vs Social Media • Tips for Twitter, LinkedIn and Facebook • Why Blog? • Content Loops • The Tools to use • Social Networking vs traditional Business Networking • Question and Answer

  4. The Principles of Social Networking • Do not sell! • Use to educate • Add Value, not noise • It’s a two-way conversation • It’s about quality, not quantity

  5. The ROI of Social Networking • Establishes you as a subject matter expert • Begins process of building trust in you • Gives you visibility • Typically used as a conversation starter • Business can be won thanks to Social Networking!

  6. Social Networking vs. Social Media • All about conversations

  7. Social Media • Primarily about content • There are still opportunity for conversations though!

  8. Content Loops • Create a video on YouTube –link to your web-site • Create a blog post talking about the video • Tweet about the blog post • Create a LinkedIn status update about the blog post • Add photos to Flickr about how you made the video • Your web-site has a link to your blog • Different people consume information through different channels.Help them to find you!

  9. The tools to use • Tweetdeck • Outlook Social Connector • SocialOomph • Google Alerts • Bit.ly – Shorten and track the links you share • Read my blog article – “The Tools I use” (link TBA)

  10. Tips for Twitter • 140 Characters – micro-blogging! • What you say will be open for the world to see! • Share links that share your viewpoint – add your thoughts • Follow like minded individuals, start conversations • Use Groups to categorise those you follow – Business, Friends, Local, Vendors, Prospects, etc. • Getting started? Re-Tweet (RT) some articles, ask and answer questions • Use Hash-Tags (#) to discuss specific subjects

  11. Tips for LinkedIn • Solely business focus • Offers status updates like Twitter– but use sparingly. • Use as part of your process for managingbusiness cards • Scan the Weekly LinkedIn update e-mail for opportunities to re-connect with people • Use LinkedIn Groups to engage with peers and prospects • If cross-posting to Twitter, don’t use Hash-tags (#) on LinkedIn!

  12. Tips for Facebook • Facebook primarily for personal relationships,but is used extensively for business too • The line between personal friendshipsand business friendships is blurring • People do business with people they like– don’t be afraid to be yourself on-line! • Use Facebook Privacy settings to separate your friends and colleagues where necessary • Use @ sign to tag other people – in status updates, in photos

  13. Why Blog? • Blogging is free – it doesn’t matter if anyone reads it! • It teaches you to effectively articulate your thoughts and points – it’ll make you a better salesmen, a better speaker, a better party guest! • Be consistent with your message and your frequency • If you’re good at it, people will read. If you’re no good at it, you’ll get good at it. • Effectively builds trust in you and your brand

  14. Social Networking Etiquette • When in doubt, treat like “real world” networking • Don’t say anything you wouldn’t want to be quoted on • But do be yourself! • Don’t “Friend Collect” – *always* write personalised introductions within connection requests • Read my blog post – “Thanks for your Friend Request, but who are you?” http://bit.ly/tubblog-friendrequest

  15. Social Networking vs. traditional Business Networking • Social Networking compliments traditional networking, and visa versa! • Putting all your energy into just one or the other will only get you so far • Use a balanced “linked up” approach to networking both on-line and off-line – Face-to-Face, Telephone Calls, E-Mails, Social Networking • Always try to “Be The Connector”

  16. Any questions? • Blog – www.tubblog.co.uk • Twitter – www.twitter.com/tubblog • LinkedIn – www.linkedin.com/in/richardtubb • E-Mail – richard@tubblog.co.uk

  17. GFI MAX Building Blocks

  18. How the Building Blocks can help you get started • A series of discrete, pre-packaged services that the customer can easily grasp the value of • That you can sell easily • That generate recurring profits for you • Bind that customer to you • Learn about their systems • Begin changing the nature of the relationship • And migrate them to full Managed Services

  19. What’s a Building Block? • All the information, tools and collateral needed to sell and implement a set of Managed Services • You can use to: • Attract new customers or strengthen relationships with existing customers • Easily sell a profitable service • Ease customers from break-fix to Managed Services • With NO major changes to your company • And no expensive training

  20. Building Blocks Program – Do it your way! Lucrative but complex Lower value but simple

  21. What’s contained in each Building Block? Example: Server Blocks – all you need to price and sell Server & Network Management 4 Real-time Server & Network Monitoring 3 Daily Server Health Check 2 Daily Server Safety Check 1

  22. All the self-branded information and material you need Sample flyer Your Logo Here Your strap line here

  23. Sample website copy

  24. Sample sales letters and telephone scripts

  25. Pricing calculators, sample contracts, statements of work...

  26. GFI MAX Building Blocks summary • All the info and collateral. • To easily sell straightforward services that the customer grasps. • That bind the customer to you. • That truffle hunt and brings more incidents to the surface. • That you can make good recurring revenues and profits. • That require no changes to your business system. No training and travel and time. • That can be used to attract new customers with a straightforward service. • That start the progression to full Managed Services. GFI Max and Building Blocks are…Easy!

  27. Thank you • You get the full system • Set up in less than 10 minutes! • No commitment • No hard sell • Or contact us for more information:gfimax@gfi.com

  28. MSP Business Management website • Online resource to help you: • Grow your IT support company • Run your company more profitably • Deliver fast IT support and increase uptime • Minimize threats to your business www.mspbusinessmanagement.com

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