Target’s Story: A Bullseye View. Joe Curry Social Media Manager Public Relations, Target @ JoeJCurry | @ ABullseyeView. Content vs. Stories . ABullseyeView.com. A Bullseye View covers the ideas, people and happenings that make Target, Target .
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Target’s Story: A Bullseye View
Social Media Manager
Public Relations, Target
@JoeJCurry | @ABullseyeView
Content vs. Stories
A Bullseye View covers the ideas, people and happenings that make Target, Target.
The site serves up daily editorial— interviews, photo galleries, videos, articles and infographics—that bring Target news and perspectives to life in shareable ways.
The site takes readers into the “green room” and backstage of all that’s happening at the brand, from corporate reputation to fashion and style news.
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Influencer Engagement: Celebrities
Influencer Engagement: Targeted Audience
Influencer Engagement: Online Influencers
Breaking News Source
A Bullseye View is sometimes an alternative to traditional press releases for announcing company news.
Target skipped a press release to use ABV instead to reveal its new bridal line. The post was picked up by dozens of blogs and media outlets.
3 Key Lessons Learned
Don’t be afraid to try new things – not everything will work
Saying no is just as important as saying yes
Must be timely; we need to be there when it’s current