Target’s Story: A
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Target’s Story: A Bullseye View. Joe Curry Social Media Manager Public Relations, Target @ JoeJCurry | @ ABullseyeView. Content vs. Stories . ABullseyeView.com. A Bullseye View covers the ideas, people and happenings that make Target, Target .

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Target’s Story: A Bullseye View

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Target’s Story: A Bullseye View

Joe Curry

Social Media Manager

Public Relations, Target

@JoeJCurry | @ABullseyeView


Content vs. Stories


ABullseyeView.com

A Bullseye View covers the ideas, people and happenings that make Target, Target.

The site serves up daily editorial— interviews, photo galleries, videos, articles and infographics—that bring Target news and perspectives to life in shareable ways.


‘Behind the Scenes’

The site takes readers into the “green room” and backstage of all that’s happening at the brand, from corporate reputation to fashion and style news.


Event Coverage


●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● PRABAL LAUNCH PARTY 1:16

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Our Approach to Storytelling


Helpful, Useful, Solution-Focused


Layered Narratives


Influencer Engagement: Celebrities


Influencer Engagement: Targeted Audience


Influencer Engagement: Online Influencers


Breaking News Source

A Bullseye View is sometimes an alternative to traditional press releases for announcing company news.

Target skipped a press release to use ABV instead to reveal its new bridal line. The post was picked up by dozens of blogs and media outlets.


3 Key Lessons Learned

Don’t be afraid to try new things – not everything will work

Saying no is just as important as saying yes

Must be timely; we need to be there when it’s current


What’s Next?


abullseyeview.com

@ABullseyeView


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