Target’s Story: A
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Target’s Story: A Bullseye View. Joe Curry Social Media Manager Public Relations, Target @ JoeJCurry | @ ABullseyeView. Content vs. Stories . ABullseyeView.com. A Bullseye View covers the ideas, people and happenings that make Target, Target .

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Target’s Story: A Bullseye View

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Target s story a bullseye view

Target’s Story: A Bullseye View

Joe Curry

Social Media Manager

Public Relations, Target

@JoeJCurry | @ABullseyeView


Target s story a bullseye view

Content vs. Stories


Abullseyeview com

ABullseyeView.com

A Bullseye View covers the ideas, people and happenings that make Target, Target.

The site serves up daily editorial— interviews, photo galleries, videos, articles and infographics—that bring Target news and perspectives to life in shareable ways.


Behind the scenes

‘Behind the Scenes’

The site takes readers into the “green room” and backstage of all that’s happening at the brand, from corporate reputation to fashion and style news.


Target s story a bullseye view

Event Coverage


Target s story a bullseye view

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● PRABAL LAUNCH PARTY 1:16

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Our approach to storytelling

Our Approach to Storytelling


Helpful useful solution focused

Helpful, Useful, Solution-Focused


Target s story a bullseye view

Layered Narratives


Target s story a bullseye view

Influencer Engagement: Celebrities


Target s story a bullseye view

Influencer Engagement: Targeted Audience


Target s story a bullseye view

Influencer Engagement: Online Influencers


Target s story a bullseye view

Breaking News Source

A Bullseye View is sometimes an alternative to traditional press releases for announcing company news.

Target skipped a press release to use ABV instead to reveal its new bridal line. The post was picked up by dozens of blogs and media outlets.


Target s story a bullseye view

3 Key Lessons Learned

Don’t be afraid to try new things – not everything will work

Saying no is just as important as saying yes

Must be timely; we need to be there when it’s current


Target s story a bullseye view

What’s Next?


Target s story a bullseye view

abullseyeview.com

@ABullseyeView


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