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Target’s Story: A Bullseye View. Joe Curry Social Media Manager Public Relations, Target @ JoeJCurry | @ ABullseyeView. Content vs. Stories . A Bullseye View covers the ideas, people and happenings that make Target, Target .

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Target’s Story: A Bullseye View

Joe Curry

Social Media Manager

Public Relations, Target

@JoeJCurry | @ABullseyeView

Abullseyeview com

A Bullseye View covers the ideas, people and happenings that make Target, Target.

The site serves up daily editorial— interviews, photo galleries, videos, articles and infographics—that bring Target news and perspectives to life in shareable ways.

Behind the scenes
‘Behind the Scenes’

The site takes readers into the “green room” and backstage of all that’s happening at the brand, from corporate reputation to fashion and style news.

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● PRABAL LAUNCH PARTY 1:16


Our approach to storytelling
Our Approach to Storytelling PRABAL LAUNCH PARTY 1:16

Helpful useful solution focused
Helpful, Useful, Solution-Focused PRABAL LAUNCH PARTY 1:16

Layered Narratives PRABAL LAUNCH PARTY 1:16

Influencer Engagement: Celebrities PRABAL LAUNCH PARTY 1:16

Breaking News Source PRABAL LAUNCH PARTY 1:16

A Bullseye View is sometimes an alternative to traditional press releases for announcing company news.

Target skipped a press release to use ABV instead to reveal its new bridal line. The post was picked up by dozens of blogs and media outlets.

3 Key Lessons Learned PRABAL LAUNCH PARTY 1:16

Don’t be afraid to try new things – not everything will work

Saying no is just as important as saying yes

Must be timely; we need to be there when it’s current