Offering Hosted Exchange; What it takes

1. Offering Hosted Exchange; What it takes Syed Hashmi Founder & CEO Hosting Controller Inc.

2. Enterprise Communications Enterprises have seen their communications technologies evolving towards greater unification

3. Unified Messaging Key Concept: Store and forward exchange Unifies Email, Calendars, Tasks, Schedules and other forms of text based messages. Allows the automatic exchange of such data between and among users.

4. Unified Collaboration Key Concept: Near Real-Time exchange Allows co-authoring of documents, document management, retrieval, workflows and all other types of content management.

5. Unified Communications Key Concept: Real-Time exchange Allows real-time communication between parties including telephony, presence, video and audio conferencing etc.

6. Enterprise Applications Enterprise Applications previously had their GUIs that allowed users to interact with data on given interfaces. Current Enterprise Applications like CRM require fully converged interaction between Enterprise Applications in the back office and the unified messaging, collaboration and communications systems on the front end.

7. Microsoft Enterprise Servers Microsoft has a range of enterprise servers. Microsoft Exchange broadly delivers unified messaging Microsoft SharePoint broadly delivers unified collaboration Microsoft Lync broadly delivers unified communications

8. Ideal for cloud computing Modern enterprise work-force is now fully mobile and demands access to all unified services wherever, whenever, however, whatever and by whoever. This has put the previous on-premises storage of information incompatible with modern needs of accessibility.

9. Cloud Computing This has put Microsoft Enterprise products on high demand to be served from the cloud instead of from on-premises servers.

10. Offering Exchange as Hosted Service Ahuge market is unfolding for offering Microsoft Exchange as a hosted service in the cloud

11. Hosted Exchange; who is it for • Traditional Web Hosts can easily upgrade to be Cloud Hosts offering Hosted Exchange

12. 2. Internet Access Service Providers ISPs whether wired or wireless are ideally suited to offer MS Exchange as a hosted service to their existing customers. This allows them to better monetize the Internet access they are already providing to their customers

13. 3. Telcos Telecoms who have been traditionally providing only telephony services, are ideally suited to extend their offering towards complete unified messaging, collaboration and communications.

14. Challenges with Hosted Exchange Microsoft never designed its suite of enterprise products to run as light weight servers provisioned on small virtual machines

15. Hosted Exchange: Architecture MS Exchange was designed to run as an in-house on-premises server maintained by a full time IT staff well trained on the task.

16. Segregation vs Unification Multi-Tenancy requires fully segregated functioning for each Tenant Exchange was designed to provide fully Unified communications among all users The two are inherently at odds with each other

17. Multi-Tenancy Layer Multi-Tenancy requires provisioning within ‘sandboxes’ to keep the data of one tenant separate from the other sharing the same server

18. Hosted Exchange: Multi-Tenancy Multi-Tenancy has been a challenge for Hosted Exchange all through its life. Microsoft launched HMC but rolled it back later Microsoft launched /Hosting Mode but rolled it back recently

19. Hosted Exchange: Multi-Tenancy Current version has offered ABP (Address Book Policies) to implement Multi-Tenancy Main job for an Automation Control Panel for Exchange is to create, enforce and continuously sustain this layer of Multi-Tenancy on top of a unified exchange architecture

20. Hosted Exchange: Missing pieces To offer Microsoft Exchange as a hosted service, any Service Provider needs to arrange the following pieces missing in Exchange: • Automatic Provisioning • Tenant Self-Serve • Plan and Quota Manager • Service Management • Billing and Payments • Reseller Support Interface

21. Automation Control Panel Just like for traditional web hosts, an automation control panel fills in all these missing pieces for offering exchange as a hosted service. Automation Control Panel needs to be aware of multi-tenancy at each step

22. Automatic Provisioning When an order comes from the Order Management system, resources need to be provisioned on servers within the multi-tenant sandbox created for the user

23. Tenant Self-Serve Self-Serve is a basic requirement of any cloud based service. With multi-tenant servers, self-serve needs to enforce security and make sure that one tenant cannot read/edit/delete data of another tenant on the same shared server

24. Plan & Quota Manager Provisioning through Self-Serve needs to be done within the bounds defined by a Plan & Quota manager.

25. Plan & Quota Manager; Feature Monetization An important job of the plan and quota manager is to allow the Service Provider to monetize different features offered within MS Exchange suite of products Examples would be IMAP Access, OWA Access, Active Sync, Public Folder and all other available features

26. Service Management Service Management is about automatically suspending customers service when credit policies dictate and then resume those services accordingly

27. Billing & Payments A billing and payments processing system not only keeps track of all subscribers and their subscriptions, it automatically processes their subscription charges and does the required Service Management through provided interfaces

28. Introducing Hosting Controller Hosting Controller is a full service automation tool for Microsoft Exchange suite of products

29. Hosting Controller Modules Hosting Controller provides all of the missing pieces mentioned above.

30. Business Models: PaaS vs SaaS Important business decision for a Service Provider is how much up the value chain does it want to position itself.

31. SaaS Model The Service Provider may choose to offer Exchange and related services directly to end customers in a SaaS (Software as a Service) model. It is primarily a B2C relationship. It is typical for SPs to create plans and packages in great detail monetizing minor and major features available in the products.

32. PaaS Model Service Provider offers the Platform as a Service of Exchange and related services to ‘Resellers’ who in turn provide services to their end customers. Service Provider primarily keeps a B2B relationship with their Resellers. It is typical to see wholesale prices and plans at this level.

33. Feature Monetization Service Differentiation is key for today’s Service Providers. Hosting Controller allows a Service Provider or its resellers to monetize tens of features while creating their plans and packages

34. Supported Features • IMAP • POP • MAPI • OWA /HTTP • Active Sync • Distribution List • Public Folders • Mailboxes • Domains

35. About Hosting Controller • Established in 1999 • More than 5,000 hosting companies • Specializes in automation of Microsoft products • Based in Richmond, British Columbia, Canada

36. Contact Hosting Controller Suite 120, 10691 Shellbridge Way Richmond, BC V6X 2W8 Canada Tel: (604) 227 0272 Email: sales@hostingcontroller.com Website: http://HostingController.com