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Presentation. How to build a powerful brand Without a large budget or many

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Presentation. How to build a powerful brand Without a large budget or many years of marketing experience?. Step 1. Understand what is a Brand?. Step 2. Understand why the Brand Identity is important to you?. Step 3. Create a strong and unique Brand Name. Tip. Types of Brand Names:

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Presentation Transcript
slide1

Presentation.

How to build a powerful brand

Without a large budget or many

years of marketing experience?

slide2

Step 1.

Understand what is a Brand?

slide4

Step 2.

Understand why the Brand

Identity is important to you?

slide6

Step 3.

Create a strong and unique

Brand Name.

slide8

Tip.

Types of Brand Names:

1.Surname 2.Descriptive

slide9

Tip.

Types of Brand Names:

3.Invented 4.Connotative

slide10

Tip.

Types of Brand Names:

5.Bridge 6.Arbitrary

slide11

Step 4.

Create a distinct and powerful

Brand Logo.

slide13

Tip.

Types of Brand Logos:

1.Wordmarks 2.Letterforms

slide14

Tip.

Types of Brand Logos:

3.Emblems 4.Pictorial Symbol

slide15

Tip.

Types of Brand Logos:

5.Character 6.Abstract Symbol

slide16

Step 5.

Nurture your distinct and

powerful Brand Identity.

slide18

Tip.

Visit www.lync.com.au to learn

more about Brand Identity.

For more guidance on your

Brand make an appointment

with Lync• Creative™.

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