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Nuts and Bolts of Successful Special Events

Nuts and Bolts of Successful Special Events . Mary Currie, Public Affairs, Director, Golden Gate Bridge, Highway and Transportation District APTA Marketing and Communications, February 2013. Golden Gate Bridge, Highway and Transportation District . Special District, 19 Board members

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Nuts and Bolts of Successful Special Events

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  1. Nuts and Bolts of Successful Special Events Mary Currie, Public Affairs, Director, Golden Gate Bridge, Highway and Transportation District APTA Marketing and Communications, February 2013

  2. Golden Gate Bridge, Highway and Transportation District • Special District, 19 Board members • 800 Employees, 28 Unions, 7 facility locations • 200 Buses, 7 Ferry Vessels, and 1 famous Bridge • $179 million Annual Operating Budget • Golden Gate Bridge tolls subsidize 50% of Transit Ops

  3. Special Events

  4. Special Events

  5. Special Events

  6. Special Events

  7. San Francisco’s Premier Event – Golden Gate Bridge 75th Anniversary, 5/27/12 • 1987 - 800,000 people • 2012 - Safety and Security issues • 12 months left to plan, fund, and execute

  8. 12 Months to Go • Define – No Walk on Bridge this Time • Define – Fitting for the Hard Economic Times • Duration – One day, One year? • Participants – Bay Area Community and beyond • Funding – ALL Privately Funded, NO TOLLS • Sponsors – Find a non-profit partner ASAP • Partner Buy-In from all neighboring agencies on board – SF, NPS, CHP, Presidio, USCG, Marin, etc.

  9. Public Agency PartnersKey Partners and Many Friends Private Funding Sponsors: Genentech, Hewlett Packard, Kaiser, Wells Fargo, Odwalla, Chevron, Hanson Bridgett, PG&E, Levi Strauss & Co, Bank of America, American Express, Chronicle Books, San Francisco Giants, Charles Schwab Individuals: 30 generous friends and growing Media Partners

  10. 1. 75 Community Tributes – Community Involved2. Create Lasting Visitor Experience 3. May 27 Event – Family Fun

  11. 75 Community Tributes

  12. 75 Community TributesArt Deco Society of California

  13. All New Visitor Experience - May 2012

  14. All New Visitor Experience • Bridge Pavilion • Bridge Plaza • Personally Guided Tours • Green Screen Photography • Renovated Café • Outdoor and Indoor Exhibits • Overlooks, Trail Connections • Sign Program

  15. May 27, 2012 – THE BIG DAY

  16. Public Access for May 27, 2012 • No Parking • Bike • Walk/Hike • Public Transit Golden Gate Ferry – Operated every 30 to 60 minutes, 11 am to 1 am, carried 4,000 passengers. Golden Gate Transit – Operated 5 routes with dynamic adjustments as the day unfolded, carried nearly 8,000 passengers.

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