Writing a winning business case for funding submissions
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Writing a winning business case for funding submissions. mark heath mbh managing director [email protected] 0411 642 013. One in which the right decision is made. What is a winning business case?. Two paths to success. s takeholder e ngagement. objective assessment.

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Writing a winning business case for funding submissions

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Writing a winning business case for funding submissions

Writing a winning business case for funding submissions

mark heath

mbh managing director

[email protected]

0411 642 013


What is a winning business case

One in which the right decision is made

What is a winning business case?


Two paths to success

Two paths to success

stakeholder

engagement

objective

assessment

both are required


Stakeholder engagement

Stakeholder engagement

supporters

opponents

targets


Influence and interest

Influence and Interest

High

Influence

Low

Low

High

Interest


Communication methods

Communication methods

one on one

Effectiveness

submission

email

Audience Reach


Arguing the case objectively

Arguing the case objectively

  • What is the concept?

  • What are the outcomes?

  • Why are these outcomes important?

  • What are the risks?


Concept statement

Concept statement

Proposed Situation

Current Situation


Variability of objectives

Variability of Objectives

Strategic Merit

Unknown Costs

+/- 30% on Costs

Feasibility

+/- 10% on Costs

Development

Managed through change control

Implementation

0 + follow on options

Benefits realisation


Impact analysis

Impact analysis

  • High negative

  • Medium negative

  • Low negative

  • Neutral

  • Low positive

  • Medium positive

  • High positive

  • Unknown


What is value

What is value?

  • Commercial sector

    • Return on investment greater than cost of capital

  • Public sector

    • Economic, Social and Environmental improvement

  • Non profit sector

    • Progress towards organisation’s vision


How do you get it

How do you get it?

  • Build’s on existing strengths

  • Reduces weaknesses

  • Creates new businesses

  • Creates new options/opportunities

  • Reduces risk

  • Remember it is transient and hard to get


Government policy

Government policy

  • State strategic plan

  • Strategic infrastructure plan

  • Plan for Greater Adelaide

  • Departmental policy and/or plans


Simulate results

Simulate results

  • Confidence intervals

  • Monte Carlo

  • Scenario modelling

  • Option pricing


Confidence level of impacts

Confidence level of impacts

  • Very low – Cannot apply to high or very high impact

  • Low – Cannot apply to very high or high impact

  • Medium – Cannot apply to very high impact

  • High – Must have recent research to back your claim

  • Very high – Research must relate directly to case


Specific writing techniques

Specific writing techniques

“A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus:

  • What am I trying to say?

  • What words will express it?

  • What image or idiom will make it clearer?

  • Is this image fresh enough to have an effect?

    And he will probably ask himself two more:

  • Could I put it more shortly?

  • Have I said anything that is avoidably ugly?”

  • George Orwell’s Essay called Politics and the English Language (May 1945)


  • Writing a winning business case for funding submissions1

    Writing a winning business case for funding submissions

    mark heath

    mbh managing director

    [email protected]

    0411 642 013


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