Laboratory of mobile services

1. Laboratory of mobile services Project «Altero Zoom» Personal knowledge management system “Alterozoom”; private, corporate and public service built on its basis. Nizhny Novgorod 29.11.12

2. Project team Project manager (ideologist) – Umnov A.L. Business angel, co-owner and initiator of innovative companies. The best-known projects: The Road TV, The monitoring system of oil and gas wells, The system of local information LIST, The system of long-distance WiFi connection with using of controlled antennas and others The team has performed the scientific and technical work for the companies such as Intel, Microsoft, Nokia The core of the team exists and carries out projects together during for seven years in the LBS Group. The project will be implemented in the framework of the new company formed with the participation of the investor

3. Essence of innovation

4. Product • Software and hardware platform that allows the user: • Create interactive multimedia personal notes from the information resources and Internet resources. These notes are available from any landline or mobile devices online and offline modes • Organize multimedia notes into personal knowledge base (on the principles of the semantic network). • Distribute the organized information through multiple communication channels: email, social networks, thematic sites and by AZ-built devices The platform allows to create B2C and B2B products that solve problems of fast organizing information: • Personal Information System • Local Information Systems of enterprises + • The system of interaction

5. Business model • Formation of target loyal audience by providing free unique services of high quality • Sale additional information packets to this audience in the context of their interests and circumstances and connectivity of local information systems • Creating a custom local information systems that create an environment for users of the system • Using a unique mechanism for the promotion of avto-advertising

6. Benefits of Alterozoom for users • Service has its own possibilities for organizing multimedia notes and advanced tools to work with content in this article.Possibility of organizing a logical structure, folding information, adaptation to the mobile and standard web browsers • The possibility of interaction with the environment and infrastructure through the gadgets. • The mechanisms of search and classification of information • Easy Mash Editor

7. Advantages of the business model • The combination of B2B and B2C models of Alterozoom • Free of all functions for users, including premium in other services • Content model of attracting and retaining the interest • Making a profit by selling content • Making a profit by selling services of creating local information systems

8. Advantages of the model of promotion Alterozoom • Ability to organize large-scale geo-social games on the basis of Alterozoom that can serve as a good tool for the service advertising in general. • Built-in auto advertising in the messages sent by the user through the service. • Content model of attracting and retaining users. • iFrame model of representation the content Alerozoom and related advertising services • Offline connection to the service through the system stands in the place of service demand

9. Stage of the project • At the moment, based on the platform: • The development of a functional project that should be sufficient for the creation of local information systems and the launch of the project to a mass audience is completed • A number of projects to develop local information systems (a number of conferences, UNN, Youth Forum) are implemented • The creating of a tourist information system for the Nizhny Novgorod region is in the stage of implementation.

10. Intellectual property • Intellectual property of the project consists of: • Registered computer program that will be transferred to the newly created company • Processing algorithms data • Design elements and logos to be registered on the company • Experience of the implementation of projects from the IT field and business connections Estimated value of IP is 50 million rubles

11. Market in Russia • Market B2B: • Companies that serves the people in the tourism sector. More than 20 thousand companies in Russia. The potential of the market's sector - 600 million rubles a year. • market - 600 million rubles a year.Regional and federal government agencies working in the tourism sector. About 100. Projects in this sector have already been implemented by the project team. Capacity - 100 million rubles a year. • Universities, schools and other institutions of further education. More than 900 colleges and universities. Capacity - 100 million rubles a year. • Advertisers. Potential has not been assessed. At the initial stage of implementation is not the target market Market B2C: • Tourists who organize their holidays themselves. Nearly 2 million people a year. The potential is 200 million rubles a year • People receiving an education - students, school, further education, self-education. The potential is 100 million rubles a year. The total potential market in Russia is more than 1 billion per year. Foreign market can be estimated at least 10 times greater. By the end of the fifth year it is planned to take no more than 10% of the market.

12. Key Financial Indicators 1 2 3 4 5 Total sales, thousand € 125 525 1 500 5 750 25 000 Costs, thousand € 440 800 1 522 2 186 3 053 EBITDA, th. € -315 -275 -22 3 564 21 947 Net profit/loss, th. € -320 -289 -56 2 832 17 538 Rate of discount 36% 36% NPV, thousand € -422 21 842 IRR, % 21% 139% Company’s value, mil € 3,0 87,8 The share of the investor, mil € 1,2 36,2 Commercialization The company’s value in the third year – 3*Revenue, in the fifth – 4*EBITDA

13. Risks • Lack of speed of development of the project in which the arrival of strong competition is possible. In IT projects, the decision of attracting investments and supplemented by grants to accelerate sales and attract customers. • Incorrect assessment of consumer willingness to pay for information. The solution is V2B (in various versions), the concentration in the western markets. • Technical risks: the platform is designed, small risks are solved qualified specialists

14. Investment • Investing involves two stages. • The first stage (duration 1 year). The amount of investments – 500 thousand € • It is planned to attract the grant of the Fund "Skolkovo" in 50 million. • Areas of investment costs: • The main areas of costs in the first stage: • payroll – 275 thousand € • purchase of equipment – 15 thousand € • marketing and promotion – 90 thousand € • Rent server capacity and bandwidth – 15 thousand € • Other operating costs – 105 thousand € Second stage. The amount of investments 750 thousand € • The main areas of costs on the second stage : • payroll – 375 thousand € • purchase of equipment – 37,5 thousand € • marketing and promotion – 225 thousand € • Other operating costs –112,5 thousand € Forecast of development is made without regard to the grant of the Fund "Skolkovo". Involvement of the grant will accelerate the implementation of the project

15. Proposal to investors Investing takes place in two tranches. The second tranche is to achieve the KPI.The initial value of the company – 1,25 million € rubles. In exchange for an investment of 0,5 million €, a share of private investor 1 is 28,6%. After the first phase (1 year) value of the company revalued at 3,5 million €. In exchange for the investment of 0,75 million €, a share of private investors 2 is the amount of 17,6%. The total share of private investors (s) is 41,2% Way out is sale to a strategic investor IT industry in five years.The cost share of the private investor (- s) at the exit of the investor is   87 million €.

16. Thank you for your attention • Contacts: • umnov@wl.unn.ru • +7 905 668 73 48 • Аleksey Umnov