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BLOOD DRIVE BOOT CAMP

BLOOD DRIVE BOOT CAMP. Coastal Bend Blood Center. Basic Training. Overview of the Blood Center’s development of a volunteer training program. Who we are. The Coastal Bend Blood Center Established in 1969

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BLOOD DRIVE BOOT CAMP

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  1. BLOOD DRIVE BOOT CAMP Coastal Bend Blood Center

  2. Basic Training Overview of the Blood Center’s development of a volunteer training program BLOOD DRIVE BOOT CAMP

  3. Who we are The Coastal Bend Blood Center • Established in 1969 • Collects approximately 31,000 units a year • Supplies 13 medical facilities in ten counties • Has a service area of over 500,000 residents • Organizes over 1,700 blood drives a year • Employs three full-time recruiters BLOOD DRIVE BOOT CAMP

  4. Our dilemma • Need to maximize resources of blood drive coordinators • Need to build upon community and supporter awareness of the Blood Center BLOOD DRIVE BOOT CAMP

  5. The answer • Create a workshop / training to meet both needs at once • Must educate and entertain to gain lasting results BLOOD DRIVE BOOT CAMP BLOOD DRIVE BOOT CAMP

  6. Goals for the Boot Camp • Make coordinators aware of their account history and productivity • Educate regarding blood donation in general, as well as our blood center operations • Provide a first hand look at our blood center • Give tips and tools to help build current blood programs • Answer frequently asked questions • Address common barriers to a successful blood drive BLOOD DRIVE BOOT CAMP

  7. GOING INTO BATTLE Tactics, tools and advice for implementing a successful program BLOOD DRIVE BOOT CAMP

  8. Structuring your training • Use the goals as your guide • Create a timeline that makes sense • Be conscious of time BLOOD DRIVE BOOT CAMP

  9. Content is key • Make it a group effort • Consider needs of all involved • Get the most out of your time BLOOD DRIVE BOOT CAMP

  10. Build your case • Don’t get ahead of yourself • Ease attendees into training • Make sure they are engaged along the way BLOOD DRIVE BOOT CAMP

  11. Implementing a theme • Take your theme to the extreme “Go Big or Go Home” • Look for every opportunity to bring your theme to life • Invitations, program, decorations, presentation, etc. • Provide attendees with something outside of the norm BLOOD DRIVE BOOT CAMP

  12. RALLYING THE TROOPS How to recreate, adapt and grow your own volunteer training program BLOOD DRIVE BOOT CAMP

  13. Meeting our goals • Workshop surveys immediately following program • Training well received by all • Saw changes in donor clubs where coordinators had attended BLOOD DRIVE BOOT CAMP

  14. Didn’t stop at Boot Camp • Vampire University • Who Wants to be a Lifesaver? • Lunch & Learns • High School Heroes Workshop BLOOD DRIVE BOOT CAMP

  15. Opened many doors • Created new partnerships • Began to have people seek us out • Started to build the community recognition we desired BLOOD DRIVE BOOT CAMP

  16. Lessons learned • Trial and error • Mailed invitations vs. Evites • Morning vs. afternoon trainings • Blood Center vs. on location BLOOD DRIVE BOOT CAMP

  17. Questions Breanna Rye Marketing / Donor Development Coastal Bend Blood Center 800-299-4943 brye@coastalbendbloodcenter.org BLOOD DRIVE BOOT CAMP

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