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The Story Behind the Crunch...

The Story Behind the Crunch. Typical unhealthy American guy Decided to go on predominantly raw diet Lost 40 pounds, dropped cholesterol to a healthy level, and recovered lost energy Loved new lifestyle, but missed familiar crunch of snack foods

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The Story Behind the Crunch...

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  1. The Story Behind the Crunch... • Typical unhealthy American guy • Decided to go on predominantly raw diet • Lost 40 pounds, dropped cholesterol to a healthy level, and recovered lost energy • Loved new lifestyle, but missed familiar crunch of snack foods • Began experimenting with raw chips made from fresh vegetables, seeds, nuts, & spices • Dehydrated chips below 115 degrees so as not to break commitment to raw diet • With encouragement from family and friends, began selling chips at local farmers markets • From farmers markets to local health food stores and nationwide chains! Brad’s Raw Foods is born!

  2. Brad’s Raw Leafy KaleBrad’s Raw Chips WHY WE’RE DIFFERENT Brad’s Raw Foods produces: • We are certified vegan, gluten free, kosher, non GMO, and organic • Our dehydrating process is above the standard currently being used in the industry • We are the only kale chip to receive national coverage. HodaKotb, from The Today Show, said: “They have changed my life…I have more energy…everything is working better.” • We source local ingredients from local farms and support our community

  3. Brad’s Raw Crunchy Kale Brad’s Raw Crunchy Kale starts out with the most nutritionally dense leafy green vegetable available…fresh, leafy kale! We then batter it up with flavorful, natural ingredients including raw cashews, sunflower seeds, & spices to give the kale that extra punch of flavor. The product is then dehydrated below 115 degrees (retaining active enzymes) to transform it into a light, crunchy and delectable snack food that rivals any popular unhealthy snack. • Five fun flavors: Naked, Nasty Hot, Pina Kale-ada, Nacho, Vampire Killer, & Smokey Chipotle • Available in 2.5, 1.0, and 0.5 oz. containers

  4. Brad’s Raw Chips & Crackers Brad’s Raw Chips & Crackers start out with a base of healthy vegetables and seeds, such as carrots, kale, red bell pepper, buckwheat groats & flax. Then, all of the ingredients are ground together, laid flat and cut. The shape and texture of the chips & crackers make them perfect for dipping! Brad’s Raw Chips: The product is then dehydrated below 115 degrees (retaining active enzymes) to transform it into a light, crunchy and delectable snack food that rivals any popular, unhealthy snack. Brad’s Raw Crackers: • Come in 3.0 oz. bags • Available in Sun Dried Tomato • Come in 3.0 oz. bags • Are available in 9 great flavors: Kale, Hot Kale, Sweet Potato, Red Bell Pepper, & Cheddar

  5. Brad’s Raw Foods is committed to high quality products and has the following certifications:

  6. Brad’s Raw Foods is carried in many accounts, including: + over 2000 independent/conventional natural stores!

  7. Brad’s Raw Foods is represented allacross the country by national distributors and brokers… Unified Grocery UNFI/Alberts Haddon House Nature’s Best Green Spoons Mantranas Produce Choice Marketing Presence Marketing KEHE/TOL Horizon Distribution

  8. Print and Media Features …and more! “They have changed my life!” -HodaKotb, -Today Show with Hoda and Kathie Lee

  9. Brad’s Raw Foods believes that putting our product in the hands and mouths of our customers through demonstrations focused on education, enthusiasm and a genuine love for raw food, is the absolute best way to gain life long customers and national brand recognition. Currently, Brad's Raw Foods conducts an average of 250 demos per month across the country and that number continues to increase. *How demos have increased in 2012

  10. Brad’s Raw Foods has been recognized with the following honors and awards: • Best of Show Award 2012 at NPA SOHO: Best Booth Design • Natural Products Expo East 2011: Most Innovative New Product • Best Second Act Comeback 2011 Award • Finalist for Smart CEO Magazine’s Circle of Excellence • Featured on The Today Show, Forbes Magazine, Food & Wine, O: The Oprah Magazine, & Self Magazine, just to name a few

  11. Looking Ahead • Brad’s Raw Foods aspires to be a one stop shop to supply customers with all of his or her “raw” needs ! • We aspire to make the raw category more accessible to others by bringing items that will be able to sell in a lower price range, without lessening the quality of products. • Brad’s Raw Foods has been investigating and planning this past year so that come soon, we hope to be using biodynamic ingredients for our products.

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