Rmt course outline
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RMT Course Outline. Krithika G.K Asst. Professor Fashion Management Studies. Flow of the RMT Course. Principles of Retailing Store Formats – Types of Retailers & Types of Ownership Multi-Channel Retailing Consumer Buying Behaviour Retail Financial Strategy

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RMT Course Outline

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Rmt course outline

RMT Course Outline

Krithika G.K

Asst. Professor

Fashion Management Studies


Flow of the rmt course

Flow of the RMT Course

  • Principles of Retailing

  • Store Formats – Types of Retailers & Types of Ownership

  • Multi-Channel Retailing

  • Consumer Buying Behaviour

  • Retail Financial Strategy

  • Retail Locations & Site Selection


Rmt course outline

……

7. Human Resource Management

8. Retail Supply Chain

9. Customer Relationship Management

10. Planning Merchandise Assortment & Pricing

11. Buying Systems

12. Managing Resources


Books you can refer

Books you can refer….

  • Retailing Management – Levy & Weitz

  • Retailing Management – Davidson, Sweeney & Stampfi

  • Retail Merchandise – Ernst M. Risch

  • Retailing Management – Swapna Pradhan


Course assessment weightage

Course Assessment & Weightage


Group assignment 1

Group Assignment 1

Research on…

  • Retail Brand,

  • Values / Mission

  • Target Customer

  • Form(s) of Retailing & Types of Ownership

    Written Submission & Presentation


Group assignment 2

Group Assignment 2

  • Research on Supply Chain of one Indian and one International Retailer

  • Published Case Studies on the chosen retailers Supply Chain should be referred to & included in the report/presentation.


Group assignment 3

Group Assignment 3

  • Study the Retail Communication Mix of one Indian Retailer….its

    • Print/Media Advertising

    • Store Layout

    • Visual Merchandising Techniques etc.

  • Conduct a small consumer survey to estb. the effectiveness of the retailers communication techniques


  • Lets begin

    Lets begin…..


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