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RMT Course Outline. Krithika G.K Asst. Professor Fashion Management Studies. Flow of the RMT Course. Principles of Retailing Store Formats – Types of Retailers & Types of Ownership Multi-Channel Retailing Consumer Buying Behaviour Retail Financial Strategy

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rmt course outline

RMT Course Outline

Krithika G.K

Asst. Professor

Fashion Management Studies

flow of the rmt course
Flow of the RMT Course
  • Principles of Retailing
  • Store Formats – Types of Retailers & Types of Ownership
  • Multi-Channel Retailing
  • Consumer Buying Behaviour
  • Retail Financial Strategy
  • Retail Locations & Site Selection
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7. Human Resource Management

8. Retail Supply Chain

9. Customer Relationship Management

10. Planning Merchandise Assortment & Pricing

11. Buying Systems

12. Managing Resources

books you can refer
Books you can refer….
  • Retailing Management – Levy & Weitz
  • Retailing Management – Davidson, Sweeney & Stampfi
  • Retail Merchandise – Ernst M. Risch
  • Retailing Management – Swapna Pradhan
group assignment 1
Group Assignment 1

Research on…

  • Retail Brand,
  • Values / Mission
  • Target Customer
  • Form(s) of Retailing & Types of Ownership

Written Submission & Presentation

group assignment 2
Group Assignment 2
  • Research on Supply Chain of one Indian and one International Retailer
  • Published Case Studies on the chosen retailers Supply Chain should be referred to & included in the report/presentation.
group assignment 3
Group Assignment 3
  • Study the Retail Communication Mix of one Indian Retailer….its
      • Print/Media Advertising
      • Store Layout
      • Visual Merchandising Techniques etc.
  • Conduct a small consumer survey to estb. the effectiveness of the retailers communication techniques
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