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What is an “expert?”. Who’s word counts? Experts as the “soul” of modern media We choose “our personal versions of truth by subscribing to the clutch of specialists we find agreeable and trustworthy” (107). What is an “expert?”. More data leads to more confusion…

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Presentation Transcript
what is an expert
What is an “expert?”
  • Who’s word counts?
  • Experts as the “soul” of modern media
  • We choose “our personal versions of truth by subscribing to the clutch of specialists we find agreeable and trustworthy” (107)
what is an expert1
What is an “expert?”
  • More data leads to more confusion…
  • vs. Swimmers in the sea of facts
  • Style or substance?
    • The best teachers?
what is an expert2
What is an “expert?”
  • Style or substance?
    • Could a cripple win the presidency today?
    • Are and valued for their knowledge?
    • The role of seduction
how do we take in information
How do we take in information
  • Central Route
  • Peripheral Route
  • Recognition Heuristic
  • So, how do we make decisions?
what do statistics mean
What do statistics mean?
  • Caution! Data do not speak for themselves!
    • Why did official numbers differ from the exit polls?
    • Experts can make large numbers look important
the challenge
The challenge
  • Two “experts” have two opposing opinions. Which one do you believe?
  • The social world of the expert
the real opinion makers
The real “opinion-makers”
  • How news outlets must change to satisfy differing niches
  • The system “created” personalities like Lou Dobbs, Ed Schultz, Glenn Beck, etc.
    • The importance of viewership in the age of a gazillion channels
what is real
What is “real?”
  • The objective
  • The subjective
  • Naïve realism
  • The News Corporation Hacking Scandal
    • http://www.youtube.com/watch?v=n9gOSsvLIO4
  • “Slanted reporting works only in certain conditions.”
the trouble running a news organization
The trouble running a news organization
  • Perceptual effect problem
  • Naïve realism problem
    • !
  • What happens when the “rubes” get it right?
  • “high-feedback” vs. “low-feedback”
the trouble running a news organization1
The trouble running a news organization
  • In practice
    • The more there is out there on a certain topic, the thenews organization will slant the information
    • Selective focus on what to cover and how to cover it
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