30 May 2014
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30 May 2014. Segmentation of demand in the housing market : Schema. Source: Fahrländer Partner & sotomo. Housing market: Dimension. high. Social stratum. Stage in life. low. Lifestyle. traditional middle-class. individualized. Source: Fahrländer Partner & sotomo.

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30 May 2014

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30 may 2014

30 May 2014

Segmentation ofdemand in thehousingmarket:Schema

Source: Fahrländer Partner & sotomo


30 may 2014

Housing market: Dimension

high

Social stratum

Stage in life

low

Lifestyle

traditional middle-class

individualized

Source: Fahrländer Partner & sotomo.


30 may 2014

Housing market: Segmentation of demand

high

high

9

7

8

9

7

8

Social stratum

Social stratum

6

4

5

6

4

5

2

3

1

low

low

2

3

1

traditional middle-class

traditional middle-class

individualized

individualized

Lifestyle

Lifestyle

1 Rural-traditional 4 Traditional middle class 7 Upper middle class

2 Modern worker 5 Liberal middle class 8 Professional elite

3 Transitional-alternative 6 Established-alternative 9 Urban elite

Source: Fahrländer Partner & sotomo.


30 may 2014

Housing market: Stage in life

older

middle-age

younger

Single-parent family

Flat-share

Couples

Family

Singles

Source: Fahrländer Partner & sotomo.


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