Cultural informatics in web science a case of exploiting local cultural content
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Cultural Informatics in Web science: A case of exploiting local cultural content. Kenteris Michael M.Eng , M.Sc Vafopoulos Michalis Gavalas Damianos. Outline. Web science Cultural Informatics Cultural tourism Case study Usability study Conclusions. WebScience.

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Cultural informatics in web science a case of exploiting local cultural content

Cultural Informatics in Web science: A case of exploiting local cultural content

Kenteris Michael M.Eng, M.Sc

VafopoulosMichalis

Gavalas Damianos

Department of CulturalTechnology and Communication


Outline

Outline

  • Web science

  • Cultural Informatics

  • Cultural tourism

  • Case study

  • Usability study

  • Conclusions

Department of Culturul Technology and Communication


Webscience

WebScience

  • Web Science draws on a diverse range of disciplines, from computer science and engineering, the physical and mathematical sciences, to social sciences and policy-making approaches.

  • what technological and other changes need to be made in order for the Web to work better?

Department of CulturalTechnology and Communication


Cultural informatics

Cultural Informatics

  • Cultural Informatics could offer insights in colliding cultural and technical analysis in a single approach.

Department of CulturalTechnology and Communication


Cultural informatics1

Cultural Informatics

  • Definition*: the socio-technological approach to understand, represent, communicate and re-invent cultures and cultural institutions.

    • Understanding

    • Representation

    • Communication

    • Re-invention

      *derived by MichalisVafopoulos

Department of CulturalTechnology and Communication


Cultural tourism

Cultural tourism

  • Cultural tourism is defined* as a flow of people mainly pursuing cultural goals, such as festivals, music, theatre, events, visits to old countryside farms, visits to historical and religious monuments, archaeological sites, exhibitions, museums, classes, conferences, etc.

    *WTO

Department of CulturalTechnology and Communication


Cultural tourism ii

Cultural tourism II

  • an independent segment of the tourist industry,

  • a complement to mainstream tourism

  • Heritage and culture recognized as fundamental elements of tourism and also as a major opportunity area.

Department of CulturalTechnology and Communication


Research questions

Research Questions

  • Can the Web be used to exploit the “mobility” of tourist users?

    • How to use the Web to offer cultural content.

    • How to use this content to exploit contextual tourism activities.

    • How to use the Web to exploit the “mobility” of its users?

Department of Cultural Technology and Communication


Our case study

Our case study

The e-guide system

Department of Cultural Technology and Communication


Technological environment

Technological environment

  • Convergence of two separate technologies, the Web and mobile computing.

    • Wireless computing presents many key characteristics:

      • ubiquity and convenience

      • positioning

      • personalization

Department of CulturalTechnology and Communication


Our case study1

Our case study

  • Multi-platform tourist application

  • uses the Web to promote cultural information to tourists.

  • Allowing for tourists to tag content of their personal interest

  • prompted to build a personalized mobile application for their mobile phone, running off and on the Web.

Department of CulturalTechnology and Communication


Case study e guide

Case study: e-guide

  • This case study contains three subsystems:

    • Dynamic Web based tourist guide system

    • mobile tourist application incorporating user selected content from Web sub system

    • PDA installation offered to tourists to roam around the city or to use via predefined tours.

Department of Cultural Technology and Communication


Development stage

Development stage

  • The prototype system comprises of two stages:

STAGE 2

STAGE1

Mobile

Application

-

PDA Installation

Web

Application

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Web application architecture

Web Application Architecture

Department of CulturalTechnology and Communication


Eguide web application

Eguide Web application

Department of Cultural Technology and Communication


Web profiling subsystem

Web profiling subsystem

  • The Web application uses a Web profiling subsystem

    • uses explicit profile, implicit profile

    • groups users according to their overall profile

    • offers extra personalized content

Department of Cultural Technology and Communication


Post visit commenting

Post visit commenting

  • Web application generates user profile pages

    • showing all selected content in the users’ profile

    • allows users to input personal comments of visited sights, to upload photos of their visit

    • allows for external visitors to comment on users’ profile page.

Department of Cultural Technology and Communication


Background work

Background work

  • Existingcommercialapplications, researchapproachesfallwithintwomaincategories :

    • Touristguideswithpre-installedapplications, namelyrigidlydefinedcontentthatcannotbecustomized

    • MobiledevicesusedtoaccessmobileWebportalsandbrowsetouristinformationofinterest

Department of CulturalTechnology and Communication


Mobile device application installation to a mobile device

Mobile Device Application :Installation to a mobile device

Department of CulturalTechnology and Communication


Mobile design implications

Mobile design implications

  • Some characteristics of mobile computing needed to be carefully evaluated:

    • the physical restrictions of handheld devices

    • limited bandwidth and high cost of wireless connections.

    • low processing capabilities and available memory.

Department of CulturalTechnology and Communication


The mobile novelty

The mobile novelty..

  • Available Web platforms

    • disadvantageof i-mode/WAP-based services

      • requirementforconstantconnection

      • Usersarechargedforthewirelessconnections

      • Whenever a userisoutofcoverageofthemobilenetwork (i.e. ‘hasnosignal’) s/hecannotaccessanyservice.

Department of CulturalTechnology and Communication


Mobile device application

Mobile Device Application

Department of CulturalTechnology and Communication


Pda installation

PDA Installation

  • PDA application implemented using the NaviPocket v. 2.4 by OPHRYS SYSTEMS

    • (founded in 1992 is a company specializing in audio-guides and information systems for museums and cultural sites)

  • Application designed for mobility by providing an interface with simple menus

Department of Cultural Technology and Communication


Pda installation1

PDA Installation

Department of Cultural Technology and Communication


Usability study findings i

Usability study: Findings I

  • even though tourists were keen to use the application via a static Web device they were reluctant to use the mobile system via the Web interface

  • users who wanted extra content or wanted to receive more content which the system would generate by using a personal profiling system

Department of Cultural Technology and Communication


Usability study findings ii

Usability study: Findings II

  • by allowing the uploading of photos and the writing of comments on the user’s personal profile page

    • complimented the use of the Web by allowing tourists to connect with others and to keep their visit to show to family and friends

Department of Cultural Technology and Communication


Conclusions

Conclusions

  • the Web influences human societies and cultures, and human societies and cultures influence the Web.

  • CI could contribute in Web science intriguing possibilities for the new digital narratives raising new issues on cultural heritage representation, awareness, space, time, interpretation, interaction, identity and the real.

Department of CulturalTechnology and Communication


Thank you for your attention

Thank you for your attention

Questions?

Department of CulturalTechnology and Communication


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