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Annual General Meeting 2014

Annual General Meeting 2014. DUBLIN CITY. BUSINESSES IMPROVING. OUR CITY. 29 th May 2014. A tale of 2 cities Dublin experience Possible transformation Inward investment. SECTION 1. WHERE WE. ARE. DUBLINTOWN presents Dublin City BID Overview. A CITY OF SEGMENTS.

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Annual General Meeting 2014

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  1. Annual General Meeting 2014 DUBLIN CITY BUSINESSES IMPROVING OUR CITY 29th May 2014

  2. A tale of 2 cities • Dublin experience • Possible transformation • Inward investment SECTION 1 WHERE WE ARE

  3. DUBLINTOWN presents Dublin City BID Overview A CITY OF SEGMENTS A TALE OF TWO CITIES • North side • Footfall steady • Trade is difficult • Lack of cohesive identity • Henry Street most susceptible to M50 malls • Operation Spire has been successful • South side • Footfall is up • Large increase in restaurant seats • Vacancies falling – good investment • Very significant increase in anti-social behaviour

  4. DUBLINTOWN presents Dublin City BID Overview NOT GOOD ENOUGH Dublin experience has diminished. • Safety concerns • Homelessness • Increasingly aggressive begging

  5. DUBLINTOWN presents Dublin City BID Overview TRANSFORMATION IS POSSIBLE Bryant Park 1980 • North America • Where there is a will there is a way • Will is not evident her • New York Experience • Quality of life issues • Direct line to sustainable businesses & employment Bryant Park 2013

  6. DUBLINTOWN presents Dublin City BID Overview INWARD INVESTMENT • Role of National Government • Don’t understand – don’t want to understand • Housing & homelessness • Security • Garda numbers • Begging legislation • Network of TCM’s • Research • Economic • Consumer • Our competitors understand the consumer • We must do the same

  7. DUBLINTOWN presents Dublin City BID Overview BEING RELEVANT STAYING RELEVANT

  8. Look back at Dublin • Guessing the future • Internet and Mobile • Profiling the future SECTION 1 FUTURE OF DUBLIN

  9. DUBLINTOWN presents Businesses Improving Our City THE FUTURE Imagine, it’s 2024…. • How will people live? • Where will they live? • How will they commute? • How will they shop? • How will they socialise? • What transport will they use? • What energy will they use? • What will the working life be?

  10. DUBLINTOWN presents Dublin City BID Overview INTERNET & MOBILE NEW TRENDS Internet retail sales • 35% by 2020 • UK: 30% retail space over supply Ireland 2012 • €4.6 billion; 15.8% increase Investment patterns in the US & UK • Retail parks considered more vulnerable Citizen engagement • Weekdays & weekends

  11. DUBLINTOWN presents Dublin City BID Overview THE FUTURE WORLD • Experience driven • Real world and virtual world • Ease of access & navigation • Want more experiences • Simultaneous • One district • 250m rule

  12. SECTION 2 CURRENT TRENDS OF DUBLIN • Dublin in context • Rapid changes • Environmentally forward • New expectations • Stay relevant

  13. DUBLINTOWN presents Dublin City BID Overview DUBLIN IN CONTEXT Your city, your voice.

  14. DUBLINTOWN presents Dublin City BID Overview RAPID CHANGE • Reflected in DublinTown stats • Christmas 2013 • Dublin ahead of the curve in change • City does well with younger people

  15. DUBLINTOWN presents Dublin City BID Overview ENVIRONMENTAL AGE • Peak oil • Energy cost & availability • Environmental awareness • Trend towards urban living

  16. DUBLINTOWN presents Dublin City BID Overview ENVIRONMENTAL AGE Dublin Bikes • Transport choices • Cycling • Walking • Public Transport • Private Transport • Increasing pedestrianisation Dublin Plaza Scheme

  17. DUBLINTOWN presents Dublin City BID Overview NEW EXPECTATIONS • Retail, leisure & hospitality integration • Retail benefitting from leisure patterns • Keeping people in the city after working hours • Ipswich ‘leisure centre’

  18. DUBLINTOWN presents Dublin City BID Overview NEW EXPECTATIONS • People are and will remain social creatures • Cities will remain meeting points • Primary appeal to local population • Tourism bonus • New York experience Dublin Bus Tours

  19. SECTION 4 Theory to Practice • Organising work • Branding & marketing • Influence change

  20. DUBLINTOWN presents Dublin City BID Overview ORGANISING WORK ATTRACTIVE ENVIRONMENT MARKETING INFLUENCE CHANGE PUBLIC SAFETY

  21. SECTION 5 DublinTown Rebrand

  22. DUBLINTOWN presents Dublin City BID Overview BRANDING DublinTown • Brand • Website & app • Rebranding the organization • Marketing Forum District Branding • 250 m rule • Local ownership & buy in & promotion Regional brand • Grow Dublin task force • Leave your logos & egos at the door

  23. Reasons for brand change:A confusing nameConfusion around what the organisation isNo visual link between the organisation and its activitiesNo public recognition or credit for what it doesNo coherent tone of voiceNo visible brand message or reason for being

  24. We ensure that Dublin city centreremainsIreland’s leading locationfor shopping and recreation. Businesses improving our city.

  25. New Brand Logos Old Brand Logos

  26. DUBLINTOWN presents Dublin City BID Overview MARKETING • Event strategy • Nature of events • Specific aspects of promotion • PR & opportunities • Social media • Strengths • Research • Our competitors are doing this, we must too

  27. DublinTown Stats • Website Traffic: • Averaging about 10,000 unique visits per month • 25,000 page visits per month • 4 minutes is the duration on the site • Territories 80% Ireland / 7% UK / 4% US / France,Germany, Canada, Spain, Italy 9% • Monthly Newsletter – What’s the Story? • Sent to over 7,000 subscribers monthly • Mobile App • 29,000 downloads in the past 6 months • 174,000 sessions • Number 2 in the ranking for search term ‘Dublin’ in app store • Social Media • 21,097 fans (Facebook 11,700, Twitter 9,397) • Youtube 173,500 views of the DublinTown video

  28. DUBLINTOWN presents Dublin City BID Overview ENVIRONMENT SAVVY • Design matters • Problems with being too clever WOLFTONE PARK TIMES SQUARE

  29. DUBLINTOWN presents Dublin City BID Overview ENVIRONMENT SAVVY Future Mary St. Junction • Integrating areas • Logic in design HENRY STREET IDEAS

  30. DUBLINTOWN presents Dublin City BID Overview INFLUENCE CHANGE Grafton St. Hoarding • Work with Council • Grafton Street works Bottom line is, Dublin is first.

  31. DUBLINTOWN presents Dublin City BID Overview INFLUENCE CHANGE • Tram line extension • Business input into the planning process & fencing design

  32. DUBLINTOWN presents Dublin City BID Overview CONCLUSION The world is changing rapidly Customer needs have to be met We can’t take our town centre viability for granted

  33. THANK YOU Visit DublinTown.ie

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