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Android Engagement by the Numbers Sean Byrnes Co-Founder & CTO October, 11 2011

Android Engagement by the Numbers Sean Byrnes Co-Founder & CTO October, 11 2011. Flurry Overview. Free Analytics iOS, Android, WP, BB, J2ME. App Developers:. 52,000. Live Applications:. 115,000. Devices per month:. 330M. 19 B. Sessions per month:. 205 B. Events per month:.

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Android Engagement by the Numbers Sean Byrnes Co-Founder & CTO October, 11 2011

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  1. Android Engagement by the Numbers Sean Byrnes Co-Founder & CTO October, 11 2011

  2. Flurry Overview Free Analytics iOS, Android, WP, BB, J2ME App Developers: 52,000 Live Applications: 115,000 Devices per month: 330M 19 B Sessions per month: 205 B Events per month: AppCircle Network iOS and Android App Developers: 2,100 Devices per month: 150 M

  3. Overview 1 The Android Ecosystem 2 Engagement on Android 3 Optimizing your user engagement

  4. // 1 THE ANDROID ECOSYSTEM

  5. So far, it’s a two horse race DAILY OS ACTIVATIONS, WORLDWIDE 600k 125M+ Installed Base 500k 400k 300k 225M+ Installed Base 200k 100k MAY 2009 JUNE 2011 Sources: IDC, United Nations, ITU, Gartner, Accenture analysis; *estimate

  6. New Project Starts 10% iPad 160% iPhone 74% Source: Flurry Analytics

  7. Android OS Versions BY SESSIONS BY ANDROID MARKET USAGE Other (2%) Other (5%) Eclair 13% Eclair 13% Ginger Bread 36% Ginger Bread 31% Froyo 49% Froyo 51% Source: Flurry Analytics Source: Google Android Project September 2011

  8. Top Android Devices September 2011 Percent of User Activity Source: Flurry Analytics

  9. // 2 ENGAGEMENT ON ANDROID

  10. Time Spent per category 75 % of Time Source: Flurry Analytics

  11. Time Spent Seconds Sessions

  12. Android User Lifecycle 5.6 months 38% Lost after 1 Day 50% Lost after 1 Week Source: Flurry Analytics

  13. User Lifecycle Average User Lifecycle (days) Source: Flurry Analytics

  14. User Lifecycle Average User Lifecycle (days) Source: Flurry Analytics

  15. Time of Day Percent of Activity Primetime Source: Flurry Analytics

  16. Time of Day Percent of Activity Primetime Source: Flurry Analytics

  17. Time of Day Games – Cards & Casino Books & Reference Weather Percent of Activity Medical Primetime Source: Flurry Analytics

  18. Time of Day Percent of Activity Lunch Primetime Source: Flurry Analytics

  19. // 3 OPTIMIZING ENGAGEMENT

  20. Keys to Engagement 1 Understand your users 2 Segment your users 3 Measure your engagement 4 Stay fresh

  21. Understand Your Users Demographics Behavior Interests

  22. Segment Your Users Gender Age Language Usage Location

  23. Measure Your Engagement

  24. Stay Fresh

  25. What else can we do to help? sean@flurry.com

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