Introducing Better Homes and Gardens Real Estate

1. Introducing Better Homes and Gardens Real Estate

2. Brand Promise Better Homes and Gardens Real Estate is creating exceptional real estate experiences by: Empowering our brokers and agents with excellent service and innovative tools Helping our customers find their dream homes through personalized service Cultivating people’s passion for their homes through our unique lifestyle content

3. The Power of Brand 97% Brand Awareness

4. Beyond Traditional Branding TRADITIONAL BRAND LIFESTYLE BRAND Functional benefit Commodity features Often competes on price Experiential benefits Value features Relevant despite industry changes

5. A new model begins to emerge, difficult for some easy for others Current model old fashioned and broken Informed Consumers – Pervasive Technology Next Generation Agents & Consumers Driving Change Consumers in Control 73M Echo Boomers Real Estate 3.0 TRENDS AND DRIVERS OUTCOMES

6. A Lifestyle Leader 23 subscription magazines 12 television networks Lifetime customer engagement 300 books in print A multimedia leader 18-34 year olds: fastest growing demographic

7. Better Homes and Gardens – The Brand #1 lifestyle magazine 40,000,000 monthly readers Most ad pages sold in 2009 and 2010 #2 magazine across all categories 6.8 million unique monthly visitors to bhg.com

8. Our Footprint

9. Franchise Honors In the Franchise Business Review 2011 Franchisee Satisfaction Awards: We ranked 15th among the top 50 small franchise systems We earned an honorable mention among all franchise systems in the real estate category We over indexed against Realogy and industry benchmarks across all satisfaction categories “EXCELLENT” Rick Elliot, Better Homes and Gardens Real Estate Elliot Coastal Living