Workshop for cinema exhibitors
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Workshop for cinema exhibitors . Mobile phones and Internet: will they increase admissions? Presented by: Emanuele de Plano – TixOS. Overview. Internet and mobile phones - new sales and marketing channels? How can they be used by cinemas? What tomorrow holds in stock…

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Workshop for cinema exhibitors

Workshop for cinema exhibitors

Mobile phones and Internet: will they increase admissions?

Presented by: Emanuele de Plano – TixOS

www.TixOS.com


Overview

Overview

  • Internet and mobile phones - new sales and marketing channels?

  • How can they be used by cinemas?

  • What tomorrow holds in stock…

  • What is required to implement?

  • Case studies

  • Questions and discussion

www.TixOS.com


What are the objectives

What are the objectives?

  • Provide information

  • Promote and advertise

  • Sell tickets

  • Encourage loyalty

  • Collect information

www.TixOS.com


What channels are available

What channels are available?

  • Online sales and information (Web, WAP, SMS…)

  • SMS promotions and marketing

  • Loyalty and memberships

www.TixOS.com


Are they used today by cinemas

Are they used today by cinemas?

  • US Exhibitors setting up online channel JV’s

  • First proven online and WAP success stories

  • Film web sites – great awareness and community builders

  • Online and SMS promotions led by distributors

  • Multitude of loyalty and membership schemes

  • However, little use is made of collected customer data

www.TixOS.com


Online sales and information

Online sales and information

  • Providing a higher service level

  • Selling additional services

  • Capturing extra information

  • Extending reach of distribution and information

  • The right channels for your target and country

  • Revenue management: could it generate extra sales?

www.TixOS.com


Sms promotion marketing

SMS promotion & marketing

  • Putting forward special offers and promotions

  • Games and prize draws

  • Selling unsold tickets

  • Referral to a friend – viral marketing

  • Capturing numbers – collecting data

www.TixOS.com


Loyalty and memberships

Loyalty and memberships

  • Great way to identify unique customers

  • Stored values – pre-payment cards

  • Frequency and spend rewards - points based schemes

  • Unlimited use / subscription cards

  • Customer segmentation cards

  • Third party partner joint membership

www.TixOS.com


Web based customer relations management e crm

Web based customer relations management – e-CRM

  • Registering your online visitors

  • Direct e-mail

  • Questionnaires

  • Promotions

  • Building communities

www.TixOS.com


What does tomorrow hold

What does tomorrow hold?

www.TixOS.com


Future channels

Future channels

  • 3G telephony

    • Virtual tickets

    • Alternative payment/billing options

    • Location services

  • Interactive digital TV

  • Web services

www.TixOS.com


3 g telephony source alcatel

3 G telephony (source: Alcatel)

Select film….

Watch trailer, buy ticket…

Guided to theatre….

Use phone as ticket….

www.TixOS.com


What are the requirements

What are the requirements?

  • Clearly defined long term strategy, budget and forecasts

  • Ownership and control of costs, strategy, brand and customer data

  • Open and flexible box office systems connected to a central server

  • Cost effective fulfilment and payment systems

  • Buy in from your operational staff

www.TixOS.com


Implementation challenges

Implementation challenges

  • Box office integration and communication infrastructure

  • Interrelation between services offered to customers

  • Customer support problems

  • Reconciliation payments

  • Distributor transparency

  • Data protection issues

www.TixOS.com


The tixos solution

The TixOS solution

  • Centrally hosted database and application accessed via the Internet

  • Low-cost box office application based on a rental service contract

  • Online channels and loyalty – 2 options:

    • Supplied API to develop own or 3rd party interfaces and online channels

    • Cinema branded TixOS web channel under revenue share deal

  • Multi-platform java applications

  • Consultancy and project management

www.TixOS.com


Case studies

Case Studies

movietickets.com

Warner Village, UK

Vizzavi ticketshop

www.TixOS.com


Workshop for cinema exhibitors

www.TixOS.com


Workshop for cinema exhibitors

www.TixOS.com


Workshop for cinema exhibitors

www.TixOS.com


Workshop for cinema exhibitors

www.TixOS.com


Workshop for cinema exhibitors

www.TixOS.com


Workshop for cinema exhibitors

www.TixOS.com


Vi zzavi ticketshop

Vizzavi ticketshop

www.TixOS.com


Workshop for cinema exhibitors

www.TixOS.com


Workshop for cinema exhibitors

www.TixOS.com


Workshop for cinema exhibitors

www.TixOS.com


Summary

Summary

What these new sales and marketing channels are

How they can be used by your cinema

What tomorrow will bring along

What you need to implement them

Case studies

www.TixOS.com


Conclusion will admissions increase maybe not but

Conclusion: will admissions increase? Maybe not but….

  • Lower cost of providing information and selling

  • Valuable data on customers – wider coverage

  • Building a relationship and encourage loyalty

  • Higher customer service than your competition

  • Additional revenue from new services

  • More diverse clients – target new segments

  • Build partnerships easily

  • Optimise your programming

www.TixOS.com


Questions and discussion

Questions and discussion

www.TixOS.com


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