CRM | EMAIL | INTERACTIVE
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CRM | EMAIL | INTERACTIVE. TURNING YOUR CUSTOMERS INTO LOYAL FANS. LIVE ENTERTAINMENT CLIENTS INCLUDE:. SPORTS TEAM CLIENTS INCLUDE:. RIGHT OFFER, RIGHT TIME, RIGHT CUSTOMER. JOE AT HIS HOME IN SEATTLE, WASHINGTON. JOE BUYS GREAT SEATS TO SEE KOOZA IN VANCOUVER.

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CRM | EMAIL | INTERACTIVE

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Crm email interactive

CRM | EMAIL | INTERACTIVE

TURNING YOUR CUSTOMERS

INTO LOYAL FANS

LIVE ENTERTAINMENT

CLIENTS INCLUDE:

SPORTS TEAM

CLIENTS INCLUDE:


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RIGHT OFFER, RIGHT TIME, RIGHT CUSTOMER

JOE AT HIS HOME IN SEATTLE, WASHINGTON

JOE BUYS GREAT SEATS TO SEE KOOZA IN VANCOUVER

JOE BUYS HIS WIFE THE KOOZA CD ONLINE

ON THE DAY OF THE SHOW, JOE AND HIS WIFE DRIVE 150 MILES IN THE RAIN

WHERE JOE AND HIS WIFE SHOULD HAVE BEEN IF WE HAD A COMPLETE CUSTOMER PROFILE AND HAD POSITIONEDTHE FAIRMONT HOTEL VANCOUVER PACKAGE


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SAMPLE VENUE VISION

WEBSITE

EVENT AWARENESSSELLS TICKETS

BRANDING

SOCIAL NETWORKING

EVENT AWARENESSSELLS TICKETS

BRANDING

CONTESTSPUSH FOR WORD OF MOUTH

INCENTIVE FOR INTEREST

PRESALE/ONSALE EMAIL

CREATES AWARENESSSELLS TICKETSTARGETED

BRANDING

NEWSLETTER EMAIL

NOTIFIES FOR EVENTSSELLS TICKETS

SPONSORSHIP AVENUE

TAYLORED MERCHANDISE

BRANDING

ANALYSIS

PREDICTIVE MODELING

TRANSACTIONAL ANALYSIS

BEHAVIORAL ANALYSIS

DEMOGRAPHIC ANALYSIS

GEOGRAPHIC ANALYSIS

TELESALES

EXTREMELY TARGETED

SELLS TICKETS

EFFICIENT

PARTNER EMAIL

NOTIFIES FOR EVENTSSELLS TICKETS

BRANDING

CUSTOMER BUYS TICKETS

RSVP ON FACEBOOK

PUSH FOR WORD OF MOUTH

INFO ABOUT EVENT

SEE YOU SOON EMAIL

2 DAYS BEFORE EVENT

INFO ABOUT EVENT

UP-SELL PARKING

RESTAURANT RESERVATION

POST PURCHASE EMAIL

THANK YOU FOR BUSINESS

UP-SELL HOTEL FOR OUT OF TOWNER

MERCHANDISE OFFER

TWEETPUSH FOR WORD OF MOUTH

PRO-ACTIVE COMMUNICATION

THANK YOU EMAIL

THANK YOU FOR BUSINESS

UP-SELL OFFICIAL PARTNER

POST EVENT SURVEY

POST EVENT SURVEY

IDENTIFY STRENGTHS/WEAKNESSES

OPEN ENDED RESPONSES

LEARN ABOUT CUSTOMER INTERESTS

ANALYSIS

MARKETING ROIEVENT RECAP


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MULTI CHANNEL DIGITAL COMMUNICATIONS ARE NOW EVEN MORE IMPORTANT

HOW DID YOU HEAR ABOUT THE EVENT?

TICKETMASTER ONLINE & PHONE BUYERS SURVEYED

(73% OF ALL CONCERT BUYERS)

7,575 RESPONDENTS

07/01/2010 – 12/31/2010

YOU CONTROL 1 OUT OF THE 3 PLACES WHERE PEOPLE HEAR ABOUT YOUR EVENTS


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TYPICAL TOUR SCENARIO

MEDIA PARTNERS

TOUR

VENUES

HOUSTON, TX

Toyota Center

OKLAHOMA CITY, OK

Ford Center

PHOENIX, AZ

US Airways Center

  • THE VENUES AND LOCAL MEDIA CAN GREATLY EXTEND THE TOUR’S REACH IN LOCAL MARKETS

  • HOWEVER, WITHOUT A CLEAR, COMPREHENSIVE STRATEGY, THESE COMMUNICATIONS ARE OFTEN:

    • UNDERUTILIZED – nothing sent on behalf of the tour at all

    • UNTIMELY – not sent at a time to properly capitalize on pre-sales and other offers

    • INCONSISTENT – not in line with the look and message cultivated in other mediums

    • INEFFICIENT – lacking expertise in best practices to maximize results

  • WHY NOT CREATE A MEDIA KIT WITH EMAIL TEMPLATES, ASSETS, ETC. THAT ARE CUSTOMIZED FOR A SPECIFIC PARTNERS’ NEEDS?


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EMAIL VS TRADITIONAL MEDIA

GIVEN THE ONGOING SHIFT IN MEDIA, EMAIL MARKETING SHOULD BE HELD TO THE STANDARDS OF TRADITIONAL MEDIA:

SIMILAR TO THE DEVELOPMENT OF TV SPOTS, RADIO SPOTS, PRINT ADS, ETC...

…WHY NOT USE EXPERTS TO DESIGN TURNKEY EMAIL TEMPLATES AND ASSETS FOR THE MEDIA KIT?

…WHY NOT TRACK THE NUMBER OF EMAILS SENT WITH CORRESPONDING OPEN RATES, CLICK RATES AND SALES?

SIMILAR TO THE TRACKING OF TELEVISION AND RADIO SPOTS WITH A NOTARIZED AFFIDAVIT OF PERFORMANCE…


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EXPERTISE MATTERS

CIRQUE DU SOLEIL IS A VISUALLY STUNNING SHOW…WHY NOT ENSURE PARTNER’S EMAIL TEMPLATES AND ASSETS REFLECT THIS?

Fan Interactive’s Design

Venues’ Designs

CURRENT CLIENTS EARN $11 OF TRACKABLE REVENUE FOR EACH $1 SPENT WITH FAN INTERACTIVE

CLIENTS’ EMAILS HAVE EXPERIENCED A 20% INCREASE IN CLICK RATES WITH FAN INTERACTIVE’S DESIGN


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ANALYTICS

EMAIL RESULTS

GEOGRAPHIC RECAP

SEGMENTATION RECAP

DEMOGRAPHIC RECAP


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ANALYTICS

POST EVENT CUSTOMER SERVICE RESULTS

WEBSITE SALES RECAP

MARKETING CHANNEL RECAP

SOCIAL NETWORKING RECAP


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FAN INTERACTIVE SERVICES

WE ARE A KNOWLEDGE COMPANY, NOT A SOFTWARE COMPANY

EMAIL DEPLOYMENT

DEPLOYEMENT

A/B TESTING

WORKING WITH EITHERYOUR EXISTING EMAIL SOFTWARE OR HELPING YOU TO A NEW SYSTEM.WE WORK WITH EVERYONE

ANALYSIS

EMAIL/WEB RESULTS

POST EVENT SURVEY RESULTS

GEOGRAPHIC/DEMOGRAPHIC

PROVIDING YOU

MULTIPLE REPORTS

SO YOU CAN BEST UNDERSTAND

YOUR CUSTOMERS AND HOW

TO GET MORE OF THEM

AUXILIARY SERVICES

SOCIAL MEDIA STRATEGY

ONLINE AD BUY (SEM/FB)

SUPPORTING YOUR DIGITAL MARKETING EFFORTS ACROSS THE

BOARD TO MAXIMIZE

YOUR REACH

EMAIL CREATIVE

STRATEGY

CONTENT BY TOUR

CREATIVE

APPROVAL BY TOUR

USING HTML AND GRAPHIC EXPERIENCETO CREATE BESTRESULTS

MANAGE DATA

CAN-SPAM COMPLIANCE

DATA COLLECTION

SWEEPSTAKES

SEGMENTATION

WORKING WITH YOUR EXISTING WEBSITE TO IMPLEMENT BEST PRACTISES


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