Social media
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Social Media PowerPoint PPT Presentation


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Social Media. A better way to manage your online profile! . The problem with social media. So many platforms, so little time LinkedIn, Facebook, Twitter, Pinterest , Google+ All about conversations – but conversations take time !

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Social Media

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Social media

Social Media

A better way to manage your online profile!


The problem with social media

The problem with social media

  • So many platforms, so little time

    • LinkedIn, Facebook, Twitter, Pinterest, Google+

    • All about conversations – but conversations take time!

  • Too many people use it for self-promotion, try thought leadership instead


Common mistakes on social media

Common mistakes on social media

  • Not replying / delayed response

  • Creating an account for the sake of having one

    • Have a purpose

  • Infrequent posts

  • Uninteresting or untargeted content

  • Getting hostile to feedback

  • Inconsistent personality (make sure tone matches the brand)

  • Taking a side (politics, gender, race, religion)

  • Using the wrong social media platform

  • Mixing business with personal posts

  • Over promotion


How to manage your social time

How to manage your social time!

  • Create a schedule

    • Block out time on a daily basis to check your online profile, retweet/like and to write posts or blogs to add

  • Choose social media sites that will have most impact on your audience

  • Stick to your purpose (research, networking, promotion … i.e. not stalking)

  • Share social media responsibility with employees (but make sure they understand the brand values and tone)


Useful tools

Useful tools

  • Ping.fm – allows you to update your status across many different social media platforms

  • TubeMogul – uploads video to multiple sites (not just YouTube) and provides viewing stats for each of them

  • FriendFeed – collect articles, blogs, photos, videos from various social media platforms on one solution

  • HootSuite – allows you to monitor all social media feeds in one place and schedule posts in advance (however, shouldn’t replace the human element)

  • Tweriod – generates a report to tell you when the best time to post to Twitter

  • Google Analytics – website traffic, where coming from, where bouncing, keywords, keywords tool

  • Statcounter – aims to identify visitors to site and where they came from, the search terms they used, how long they stayed, what they viewed


Other useful ideas

Other useful ideas

  • Use Twitter lists to sort all people you know into distinct lists according to interests

    • Good for separating personal from business

    • Pick and choose the news more relevant for them

  • Build follower base

    • Email footers / Website social media badges / email clients / prospects asking them to join you online and remind them in every promotion you do

  • Twitter

    • Start following ‘influencers’ in the industry and respond to their tweets

    • Offer exclusive content / deals e.g. Twixclusives

    • Show appreciation – for likes / retweets

    • Don’t over hashtag content = 2 = magic number generates 21% more engagement than tweets with 3+ hashtags

    • Don’t over promote – be very targeted

  • Facebook

    • Don’t like own post

    • Don’t tag photos of clients/employees/fans without permission

    • Don’t ask for likes for no reason

  • LinkedIn

    • Don’t join groups to immediately start self-promoting

    • Don’t ignore the professional tone of LinkedIn

    • Don’t pester for recommendations


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