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Case Study: Landscaping work to understand the barriers and drivers, including some pricing research, for a novel SNS de

Case Study: Landscaping work to understand the barriers and drivers, including some pricing research, for a novel SNS device for OAB . Situation. Client wanted to gauge the market access barriers for a novel SNS device for Overactive Bladder (OAB ) in core EU markets

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Case Study: Landscaping work to understand the barriers and drivers, including some pricing research, for a novel SNS de

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  1. Case Study: Landscaping work to understand the barriers and drivers, including some pricing research, for a novel SNS device for OAB Situation • Client wanted to gauge the market access barriers for a novel SNS device for Overactive Bladder (OAB) in core EU markets • The company also wanted to gauge some initial price points for the novel device Methodology and timeline • Secondary research was conducted to detail P&R processes • Qualitative primary research was then conducted with hospital device leads, MoH officials and KOLs • This research involved qualitative directional pricing research and testing the product profile Results and outcome • DHC provided the client with a market access roadmap, detailing processes, stakeholders, evidence preferences and strategies for maximising access • The client was also presented with directional guidance on optimal prices in 6 EU markets

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