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Golden Gate Park: Reaching Other Generations

Golden Gate Park: Reaching Other Generations. How to market to and program for different groups of women. Presented by Sara Charney Design by Corinne Black Holy Blossom Temple Toronto, Ontario. Engaging Women. Did you know?. “More” magazine asked this question:

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Golden Gate Park: Reaching Other Generations

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  1. Golden Gate Park:Reaching Other Generations How to market to and program for different groups of women Presented by Sara Charney Design by Corinne Black Holy Blossom Temple Toronto, Ontario

  2. Engaging Women

  3. Did you know? “More” magazine asked this question: At which age do you predict you will actually feel old?

  4. Forever Young 40 years old 4% 50 years old 9% 60 years old 16% 70 years old 22% 80 years old 16% Now 8% Never 26%

  5. Longevity Secrets Revealed 1.) Keep moving 2.) Find purpose 3.) Join a group 4.) Feed your soul 5.) Love your tribe 6.) Don’t forget--drink red wine

  6. “Staying socially connected makes you happier” Everyone wants to belong Everyone wants to meet new friends and like-minded women “Happiness is a perfume which you cannot pour on someone without getting some on yourself” Ralph Waldo Emerson

  7. Marketing Sisterhood • Send personal letters with targeted messages of the benefits of joining sisterhood to different populations of non-members. • Send a calendar of events with an invitation to attend one program for free. • Include articles about sisterhood activities in the temple bulletin. • Download professional templates from the WRJ website and include in temple bulletin or prepare as posters for display in the temple.

  8. Marketing Sisterhood

  9. Marketing Sisterhood

  10. Marketing Sisterhood • Ask the rabbi to announce sisterhood gifts to the congregation from the bimah – for example, funds to repair the roof or purchase new prayer books. • Use social media, i.e. Facebook, to reach out to members and publicize sisterhood programming. • Use powerful testimonials in your marketing materials to encourage membership. “Even though I have young children and a very packed schedule, I always made time to come to sisterhood events. It gives me a much needed break and allows me to connect with other women my age in a meaningful way.” “Sisterhood membership is worth every penny. I’ve made friends with women of all ages from the congregation and gotten so much out of our social action projects. It feels good having fun and making a difference at the same time.”

  11. All the News That’s Fit to Print • Sisterhood bulletin board • Sisterhood page in your temple bulletin • Sisterhood information in weekly Jewish community paper • Set up a picture monitor of sisterhood events in the Judaica shop window • Distribute flyers of your events to religious school parents, the temple board, brotherhood and other communities within your temple

  12. Reaching out and staying in touch • Snail mail • Email • E-Newsletter • Friends • Facebook

  13. WRJ E-Newsletter

  14. Social Media Facebook is used by millions, including WRJ and many sisterhoods. • It’s free • You can show photos • You can send invitations • You can start discussions • You can get links from other Jewish organizations • You can set privacy limits.

  15. Facebook Holy Blossom Temple Sisterhood Facebook Page

  16. Programming • Social • Educational • Social Action • Shabbat and Holiday Celebrations Offer variety with continuity and regularity

  17. Social • Antiques Road Show • Tailgate Treasures and Trash • Book Talk • Martinis and Midrash • Cooking Demo

  18. Educational • Anti Bullying • Identity Theft • Unique Lives • Heath and Wellness: Menopause Meditation and Yoga Organ Donation

  19. Social Action • WRJ Social Action Rings • Maternal Health and Fistula • Human Trafficking • Torah Study Session in Support of Women of the Wall • Fundraiser for Solar Ovens

  20. Shabbat and Holiday Celebrations • Sisterhood Oneg Shabbat • Sisterhood Study Session and Lunch; use The Torah: A Women’s Commentary • WRJ or WRJ District Speaker Shabbat Weekend • Sisterhood Sponsored Sukkot Potluck • Sisterhood Board Chanukah Party • Tu BiSh’vat Seder • Purim Party • Women’s Passover Seder

  21. Memorable Words “Making changes to make a difference” Anonymous “Being seventy is not a sin.” Golda Meir “ I must govern the clock, not be governed by it.” Golda Meir “My grandmother was a very tough woman. She buried three husbands and two of them were napping.” Rita Rudner “My Grandmother started walking five miles a day when she was sixty. She’s ninety-seven now, and we don’t know where the hell she is. Ellen DeGeneres

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