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1972 Color Instantane Pre-oxidized dye pigments that can b e used with any hair color.

1972 Color Instantane Pre-oxidized dye pigments that can b e used with any hair color. Accentuate Tone without changing shade. Point of Difference: ZERO AMMONIA. No Fumes No Ammonia Irritation No Ammonia Damage Use up to 60 Volume Peroxide Lasts Longer than ordinary Colors

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1972 Color Instantane Pre-oxidized dye pigments that can b e used with any hair color.

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  1. 1972 • Color Instantane • Pre-oxidized dye pigments that can b e used with any hair color. • Accentuate Tone without changing shade.

  2. Point of Difference:ZERO AMMONIA • No Fumes • No Ammonia Irritation • No Ammonia Damage • Use up to 60 Volume Peroxide • Lasts Longer than ordinary Colors • 100% Gray Coverage

  3. What does hair look like

  4. Teinture Dye System • Liquid Dye • Purest color available • Highest Quality Dye • NO additives to make it paste • Nothing extra, just the dyes that are needed to make a

  5. Using Higher Volumes • Developer is Water and Oxygen • Developer in high volumes mixed with Ammonia cause damage NOT JUST THE DEVELOPER • It is the mixing that causes the issues • Remove the ammonia from the equation and you have no problem with irritation.

  6. Opens Up New Customers • Stylist that could no longer do color, can do color again. • Consumers who have issues with conventional products can have their hair colored again. • Salons that want to differentiate themselves have an opportunity to do so.

  7. Anti-Oxidants and UV Prtoectors • Keeps color lasting longer • Provides beautiful shine • Protects against fadage due to sun exposure • Disperses sun rays so as to protect hair from sun damage

  8. Teinture Availability • 120 mL Bottle (4 fl oz)‏ • 60 Inter-Mixable Shades • Liquid Color that becomes a crème when mix with Mastey crème Developer • 120 mL Bottle (4 fl oz)‏ • 60 Inter-Mixable Shades • Liquid Color that becomes a crème when mix with Mastey crème Developer

  9. Teinture Mixing & Processing • 1 : 1 Ratio of Teinture Color to Mastey Crème Developer • Example: 60 mL (2 oz) Teinture 8.64 + 60 mL (2 oz) Mastey 30 Volume Crème Developer • Process at room temperature for 45 minutes • Rinse, Shampoo, & Condition with Mastey Hair Products

  10. Universal Numbering System

  11. Secondary Tones • .07: Blue (Neutral/Blue) • .23: Beige (Violet/Yellow)‏ • .34: Chocolate (Gold/Orange) • .43: Pale Golden Copper (Orange/Gold) • .44: Intense Copper (Orange/Orange) • .45: Light Copper Mahogany (Orange/Red, Yellow, Blue) • .46: Dark Copper Red (Orange/Red) • .63: Golden Henna (Red/Yellow) • .64: Dark Red Copper (Red/Orange) • .65: Plum (Red/ Red, Yellow, Blue) • .67: Light Purple (Red/Blue)

  12. Teinture Amplifiers

  13. Amplifiers • Oxydative Pigment • Unlimited shade creation and manipulation • These are not Direct DyesOxydative Pigment • Unlimited shade creation and manipulation • These are not Direct Dyes

  14. CHANGE! Politics, Popular Culture, and the Media have created a perfect storm in our favor!

  15. The Green Revolution • Green Products Growth • Change for the better is Cool not Scary! • Those who refuse to change for the better are being marginalized and shunned for their lack of vision. • Everyone is looking for something to change that will help their environment (big picture and locally)

  16. Ways we are greener! • Zero Ammonia and None of its issues • Smart Packaging: Color Charts and Instructions printed on inside of box. • Digital Deployed Documents and Materials • 1+1+1 > 7 (3 products replace 7 others for less waste and less salon dollars spent) • Web based live training

  17. It's The Economy Stupid! -James Carville • The Economy is pushing change right over the cliff. • Why buy the same product in salon if its cheaper in the drugstore? • Why pay top dollar to get my hair colored with what I think is the same brand and product that I can buy in the drugstore?

  18. It's The Economy Stupid! -James Carville • As a consumer I have to make better choices with my money why should I choose you and your salon and your products?

  19. It's The Economy Stupid! -James Carville • As a salon I must choose between the same old thing and something that can make me stand out. • I have to choose to compete with the drugstores or not! • I have to choose to be manipulated or not!

  20. It's The Economy Stupid! -James Carville • Big Company Picture • Public Companies must show growth • Massive amounts of needed revenue to show growth 1% of 1 Billion is still 10 million • P&G 2007 revenues: over 68 billion. • Established Distribution Relationships • At the end of the day the salon serves as a launching ground for their products and the drug store serves as a long term supplier of their products to the masses.

  21. It's The Economy Stupid! -James Carville • Mastey View: • OPPORTUNITY • We have the advantage • We can move Faster • Provide Better Education • Provide cutting edge products • Build loyalty and grow exponentially through good distribution and word of mouth.

  22. It's The Economy Stupid! -James Carville • Mastey: • Is NOT Diverted • Is not the same old thing • Has track Record of Innovation • Has New Technology that performs • Will help Salons to Stand Out • Addresses the salons need for change and economic growth at a cost effective price point! • Salon Customers are asking for healthier alternatives

  23. It's The Economy Stupid! -James Carville • CHANGE + BAD ECONMOMY = GREAT OPPORTUNITY • Apple • Amazon • Ford

  24. It's The Economy Stupid! -James Carville • Mastey: • 30 years agor we created sulfate free technology. • Today everyone is trying to be sulfate free • 30 years from now they will all be trying to be zero ammonia. • We will have already been there.

  25. Be Excited! • You are bringing them something new • No one else has this technology • No one else in your areas sells this vision of the future! But they wish they knew how! • No one else can claim our history • No one else can build our future but us.

  26. Now or Later • Ask your salons: Do they want to change now or when it is too late? • Customers are looking now for alternatives. Do you want to be the Salon that grows because they offer those alternatives or be the salon that loses customers because you don't have those options.

  27. Point of Difference:Market Penetration • Only available in Salons you sell to • Not available at CVS, Walgreens, etc... • Not a beauty supply brand • Gives Salons an exclusive feeling • GIVES THEM A HEALTHIER ALTERNATIVE TO SELL TO THEIR CUSTOMERS

  28. Perfect Customer • Early Adopters, The Early Market • Open to new products • Open to learning new things • Interested in making money! • Love to experiment • Love to be the latest and greatest.

  29. FOCUS & DETERMINATION • It is not easy • It is not hard • It is what you make it. • Keep stepping forward.

  30. What Makes Teinture Different • Zero Ammonia High Lift Permanent Color • Ability to use higher volumes of peroxide without scalp irritation or excessive hair damage. • Unique ability to mix and make different color formulations. • 3 products give you everything your salon needs (mix examples)

  31. Using Teinture

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