Internet Marketing and Search Engine Discoverability Pilot. Microsoft Dynamics CRM Partners. Kickoff and Agenda. Introductions Allison Dawson, US Dynamics Marketing Manager Jennifer Tomlinson, Marketing Manager, Worldwide Partner Group Dave Foreman, Interactive Limited
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Microsoft Dynamics CRM Partners
*Statistic from MarketingSherpa & KnowledgeStorm
Snapshot of 20 organic rankings in
Google when searching for “CRM”
(no geography specified)
At the expense of our Partners while
*Refer to conversion-rate-experts.com for more info.
Leads from a landing page that is tested and optimized using industry best practices at an anticipated cost of around $250/lead
The economies of scale needed to create and test landing pages that use feedback tools, split testing, lead capture forms, videos, white papers etc.
Direct input into the landing page design, ad copy, and offers provided on group calls
Complete transparency into how leads are generated and distributed
Full access to analytics data
Access to best practices information and test results that may help them improve other web marketing campaigns they are currently running
*Campaign will be managed at a cost of 20% of ad spend by Interactive Limited.
Visit ERPSoftwareBlog.com to see a group blog created by Interactive Limited and Anya Ciecierski for Dynamics GP Gold Partners. Launched in June of 2009 with 12 Partner/members, the site now has 24 members who contribute posts. The site already ranks #8 on Google natural search results for “ERP Software” and is on track to have 3000 visitors for the month of August 2009.
Interactive Limited has worked with over 35 Microsoft Dynamics Partners over the past 10 months. Projects have included complete site designs, optimization and campaign development. References available upon request.
For a sample CRM landing page created by Interactive Limited with annotations:
For examples of the basic process of Internet marketing optimization refer to this slide show from one of the top experts in the field:
For an overview of landing page optimization tools from another top expert:
David S. Foreman