1 / 18

Topics in Technology and Marketing Introduction and Administration

Topics in Technology and Marketing Introduction and Administration. Introduction. Peter Risman Contact info m 210-416-8856 e peter.risman@gmail.com l linkedin.com/in/PeterRisman t @PeterRisman Blog topicsintechnologyandmarketing.wordpress.com Office hours

adrienne-orr
Download Presentation

Topics in Technology and Marketing Introduction and Administration

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Topics in Technology and Marketing Introduction and Administration

  2. Introduction • Peter Risman • Contact info • m 210-416-8856 • e peter.risman@gmail.com • l linkedin.com/in/PeterRisman • t @PeterRisman • Blog • topicsintechnologyandmarketing.wordpress.com • Office hours • McCoy Room 424B, By Appointment Only

  3. My Background • 20+ years marketing, sales, advertising experience • Technology and services • Client- and agency-side experience • Digital marketing and social media

  4. What You Will Learn The history of the Internet The economic opportunities inherent in a digital "flat" world The importance of Google as a marketing medium A variety of internet marketing tools and strategies Social media marketing tools and strategies Mobile media and other emerging technologies

  5. What You Will Learn How technology innovations led to massive changes in the global economy Learning how to identify and exploit marketing and commercial opportunities The fundamentals of digital marketing and workings of the Internet

  6. What this course is not about How to do: • Email marketing • Internet marketing • SEO • SEM • Social media marketing • Mobile marketing

  7. What this course is about “If you learn only methods, you'll be tied to your methods. But if you learn principles, you can devise your own methods.” - Ralph Waldo Emerson

  8. What this course is about Context: • The promise of the Global Economy • How the Internet works • Foundational digital marketing strategies – independent of technology or platform

  9. Suggested reading • “The World is Flat” by Thomas Friedman • www.thomaslfriedman.com • "The World Is Flat 3.0" at MIT • “Don't Make Me Think” by Steve Krug • Which Test Won? • Www.whichtestwon.com • SmartBrief on Social Media • www.smartbrief.com/socialmedia/index.jsp • What Makes Them Click? • www.whatmakesthemclick.net/articles • Seth Godin’s blog • http://sethgodin.typepad.com

  10. Course Overview How Did We Get Here? The Early History Of The Internet The Flat World: What It Means For You The Unique Economic Opportunity Of Now The Awesomeness That Is Google Traditional Versus Digital Content Web 1.0 Versus Web 2.0 The Purpose Of A Business Website Pull Marketing – Search Engine Optimization

  11. Course Overview Push Marketing – Email, Pay-per-Click, and Search Engine Marketing Drive Marketing – Affiliate Marketing Understanding Website Effectiveness Web 3.0 – Social Media The Wonderful World of Wordpress Social Media Marketing Mobile Media Marketing Class Presentations

  12. Assignments and Grading Mid-term assignment (individual) - 20% of final grade: • Identify a business to create an internet marketing plan for, based on the internet marketing principles discussed in Modules 1-4 • Due at end of Week 6. • Submit questions via class blog/email after Week 3. • Graded on: • Insightfulness of proposals • Effectiveness of communication • Mastery of course

  13. Assignments and Grading Final assignment (team) - 40% of final grade: • Each 5-6 person team will select from members' Mid-Term assignment a business that will be the focus of an internet marketing plan. • Teams will develop an internet marketing plan that demonstrating their understanding of the various digital strategies presented in class - laying out their proposed strategies and reasoning in detail. • Assignment due at the end of the course. • Submit questions via class blog/email after Week 8.

  14. Assignments and Grading Final assignment (team) - 40% of final grade: • Graded on: • Insightfulness of proposals • Effectiveness of communication • Mastery of course concepts in proposed application

  15. Assignments and Grading Classroom presentation - 20% of final grade: • Presentation will be a brief 10-15 minute summary of each team's final assignment. • Graded on: • Insightfulness of proposals • Effectiveness of communication • Mastery of course concepts in proposed application • Instructor's evaluation: 15% of final grade • Peers' evaluation: 5% of final grade

  16. Assignments and Grading Classroom participation - 20% of final grade: • Graded on interaction with instructor/peers

  17. Questions?

More Related