1 / 7

Die Vier-Felder-Portfolio-Analyse

2. Die Vier-Felder-Portfolio-Analyse. Stars. Question Marks. Cash Cows. Poor Dogs. . . Relativer Marktanteil (in %)?(eigener Marktanteil im Vergleich zum Marktanteil des st?rksten Konkurrenten)?. Marktwachstum (in %)?. . M?use. USB-Sticks. Disketten. Finger-printPWD. 3. Aufgabe. Die ?M?ller

adriel
Download Presentation

Die Vier-Felder-Portfolio-Analyse

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. 1 Die Vier-Felder-Portfolio-Analyse Die Portfolio-Methode fasst ein Unternehmen als eine Gesamtheit von "Strategischen Geschäftseinheiten" (SGE) auf. Die Unternehmensleitung entscheidet welchen SGE ausgebaut, erhalten, geerntet oder eliminiert werden sollen.

    2. 2 Die Vier-Felder-Portfolio-Analyse

More Related