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Data Driven Strategic Marketing

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Data Driven Strategic Marketing. Scott Porter. SCASA Career Day 2014. Relevant. Clear. Good deal. Interesting. Relatable. Old news. Unclear. Overpriced. Boring. Insincere. Life of an Ad. Life of an Ad. Life of an Ad. Life of an Ad. Life of an Ad. Life of an Ad. Visits often.

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Presentation Transcript
slide1

Data Driven

Strategic Marketing

  • Scott Porter
  • SCASA Career Day 2014
slide4

Relevant

Clear

Good deal

Interesting

Relatable

Old news

Unclear

Overpriced

Boring

Insincere

slide16

Visits often

  • Likes to visit and look for “deals”
  • Looks at multiple categories of items
  • Doesn’t think of the site for frequently purchased items
  • Rarely buys
  • Finds inspiration while shopping on the site
  • Visits infrequently
  • Thinks purchase process is difficult
  • Thinks site has best selection
  • High conversion rate when visits
  • Only visits when unsuccessful in obtaining item elsewhere
  • Only shops one type of item
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