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Pole2poleandback. For cancer awareness http://pole2poleandback.yolasite.com. Why doing the Drive at all?. As my father was diagnosed with prostate cancer during August 2011, it became apparent that many cancer sufferers get diagnosed to late for treatment to be effective and successful.

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Pole2poleandback

Pole2poleandback

For cancer awareness

http://pole2poleandback.yolasite.com


Why doing the drive at all

Why doing the Drive at all?

  • As my father was diagnosed with prostate cancer during August 2011, it became apparent that many cancer sufferers get diagnosed to late for treatment to be effective and successful.

  • During January 2012, I had a conversation with an individual that indicated to me that the drive is the path I must follow to make a difference in the lives of others that might not know that they suffer from cancer.

  • In doing some research, I found that the fatality rate amongst cancer patients can be significantly reduced if the cancer is diagnosed early enough that treatment can be effective.


What does the drive entail

What does the drive entail?

  • The Pole2poleandback drive is designed to cover most of the continents of the world.

  • The drive is to start at the South Pole marker in Antarctica.

  • Travel through South America and North America.

  • Turn around at the North Pole Ice Cap

  • Travel through some of Asia and the most of Europe.

  • Transverse Africa on the journey back to Antarctica.

  • The end of the journey would be back at the South Pole Marker.

  • The whole drive, from Pole marker back to Pole marker in less than 12 months. Planning stipulate the completion in 335 days


Sponsorships

Sponsorships

  • The drive will cost approximately $1 000 000 per rider excluding the shadow ship that is needed.

  • Totalling $5 million in Sponsorships required.

  • With every item that is sponsored, the amount of funds required will come down.

  • Any funds that is raised for the drive, that is not being used, will go towards the beneficiaries of the drive namely CANSA and Hospice Palliative Care South Africa.

  • Exposure for the Sponsors will be elaborated on later.


Goal 1 of the pole2poleandback drive

Goal 1 of the Pole2poleandback Drive.

  • To bring the awareness of cancer to as many people as possible along the route of the drive.

  • To encourage the people to get to know their bodies and encourage self examination for potential signs of cancer.

  • To encourage the regular testing for potential cancers.

  • Bring the message of Early Detection, Early Treatment to the people.

  • By ensuring that cancer is detected early and treated early, the patient will be able to live a longer and productive life with family and friends.


Goal 2 of the pole2poleandback drive

Goal 2 of the Pole2poleandback Drive.

  • To encourage the establishment of support groups for the families of cancer patients.

  • As there are so many support groups for the patients, the families that suffer with the patient do not have a support structure from people that have already experienced.

  • Sharing groups where experiences in dealing with a terminal family member can be discussed.

  • These groups can form the support for the families in their hour of need.

  • Sharing ideas as to how best deal with the trauma of seeing their family member pass away and what to do afterwards.


Goal 3 of the pole2poleandback drive

Goal 3 of the Pole2poleandback Drive.

  • To raise funds for the drives beneficiaries.

  • Funds to be allocated to the support for the families that can not afford to travel to support the patient while they are being treated for their cancer.

  • To ensure that every cancer victim have access to proper treatment.

  • To help with the financial burden of treating the patient in their last days – Hospice Palliative Care.

  • The target of GBP 5 000 000 per beneficiary is envisaged.


How will the funds be raised

How will the funds be raised?

  • Events will be planned to raise funds along the route of the drive.

  • Internet based donations.

  • Direct donations

  • Sponsorships

  • Interest from investment of donations.

  • Rallies with some of the Biker clubs along the route.

  • Appearances at VIP events to encourage donations.

  • Telethons to promote the Drive.

  • Participation in challenges along the route. (sponsored)


The route antarctica

The Route-Antarctica


The route south america

The route- South America


The route central america

The Route- Central America


The route north america

The Route- North America


The route europe asia

The Route- Europe/Asia


The route middle east

The Route- Middle East


The route africa

The Route- Africa


The route antarctica end

The Route- Antarctica end


Vehicles required

Vehicles Required


Support ship required

Support Ship Required


Transport for the drive

Transport for the drive.

  • Primary transport would be motorcycles. 5 in total, 3 for the team and 2 for the relay members.

  • Jet Skis for crossing the oceans and the rivers where required. 4 in total as 3 being used and 1 in reserve.

  • Snow Mobiles for the Antarctic legs of the drive. 4 in total

  • 4X4 vehicles that will serve as support. 3 in total as 1 will be held in reserve.

  • Ship that would shadow the drive and transport equipment that the team can not transport during certain legs of the drive.

  • All will be branded.


Support team

Support team

  • The support team must consist of the following:

  • 2 Technicians. Keeping vehicles going, service and maintenance.

  • 1 Emergency Medical Technician. Will also assist with other tasks.

  • Campaign direct/treasurer

  • Video photographer.

  • Video and still photographer.

  • Ship crew.


Team doing the whole drive

Team doing the whole drive

  • As to date:

  • Ewan van Breda – Originator and founder of Pole2poleandback.


Dates for the drive

Dates for the drive

  • Official Start at South Pole Marker: January 1st 2014

  • Official end of drive at the South Pole Marker: December 1st 2014

  • Hand over of donations to beneficiaries: January 2015


For the sponsors

For The Sponsors.

  • Display size according to sponsorship level.

  • Branded vehicles

  • Internet coverage: photos, streaming, site updates, Twitter, Google+, YouTube video snippets.

  • Media coverage: Banners displayed at events. TV as well as print media exposure at events including branded vehicles.

  • Radio Exposure with interviews and phone updates to various radio stations in South Africa as well as other.

  • Print media: Book as well as newspaper exposure.

  • Video about the drive to be released worldwide after drive as well as shortened 3D video.

  • At least 1 Jet Ski and One Snow mobile to accompany the land based drive on the support trailer.


For the sponsors cont

For The Sponsors. Cont.

  • Promotional appearances after the drive at the venue of the sponsor.

  • Banner displays at all events.

  • Displays at events prior to the drive on banners as well as on the vehicles.

  • Tickertape mentions during streaming up-dates on the internet.

  • Association with Cancer Awareness

  • Support for worthy causes.

  • First options of refusal for future events

  • Use of promotional material before the drive at no extra cost.

  • International brand awareness.


Post drive

Post drive.

  • Hand over function of Donations collected to beneficiaries.

  • Video to be released in 4 x 12 episode series

  • 3D video to be released.

  • Photo books -4 volumes- about the drive to be sold online to fund the next drive for a different cause.

  • Guest appearances at sponsors events

  • Planning for the next drive 2017


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