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Red Bull Theatre Company “Untapped Potential”. Justin Taylor Scholl AA6060 Fundraising and Development Organizational Audit. Thank you!. Jesse Berger- Artistic Director. Wendy McClellan- Development Director. Overview. Mission & History. Human Resources. Financial Profile.

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red bull theatre company untapped potential

Red Bull Theatre Company“Untapped Potential”

Justin Taylor Scholl

AA6060

Fundraising and Development

Organizational Audit

slide2

Thank you!

Jesse Berger- Artistic Director

Wendy McClellan- Development Director

slide3

Overview.

Mission & History

Human Resources

Financial Profile

Image & Case for Support

Donor Programs

Planning & Evaluation

Recommendations

slide4

History.

2003

“The most exciting classical theater company in New York City”

- Time Out New York

“New classical theater for the new century”

slide5

Mission.

Red Bull Theater is dedicated to the presentation of vital and imaginative productions of heightened language plays and to the development of new plays written in a similar vein….

….With a unique focus on the Jacobean plays of Shakespeare and his contemporaries, Red Bull Theater aspires to challenge the intellect and engage the imagination of today’s theatergoers through language based, resonantly provocative stagings of great classic stories.

slide7

Human Resources.

Board of Directors

- 8 Members

  • $5,000 Give or Get Policy

- Lack of Evaluation

- 100% Buy-In

Staff

- 1 Full-Time Position

- 3 Part-Time Positions

- Capacity issues

- 100% Buy-In

Volunteers

- 20 Members

  • Lack of Time

- 100% Buy-In

slide8

Financial Profile.

2010: $434,000

Income

2010: $438,000

2007: $34,000

Expenses

2007: $25,000

slide12

Case For Support.

Scale

Opportunity

Diversity

Engagement

Artist Retention

slide14

Donor Programs.

E- Blasts

Annual Gala

Bucket of Blood

Annual Fund

slide15

Planning & Evaluation.

1 Year

Production Centric

2010 Strategic Plan

slide16

Recommendations.

Case for

Support

slide17

Recommendations.

Development Assistant

slide18

Recommendations.

Website Revisions

slide19

Recommendations.

Budget Development

slide20

Recommendations.

Shifting Perceptions

slide21

Recommendations.

Accountability

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