Propaganda Vs. Persuasion

1. Propaganda Vs.Persuasion Critical Perspective on Media and Making Your Voice Heard

2. Propaganda Techniques • Every time you see an advertisement on T.V., a political campaign think to yourself, what techniques are they employing to persuade me to buy their product or vote for them? • Think critically: problem solving, compare-contrast, and cause and effect analysis. • “Skilled students are thorough thinkers. They distinguish between fact and opinion. They ask powerful questions. They make detailed observations. They make assertions carefully, basing them on sound logic and solid evidence. Critical thinking and Learning are intimately linked.” (Ellis, Becoming a Master Student).

3. Propaganda Techniques • What are they? They are the methods and approaches used to spread ideas that further a cause - a political, commercial, religious, or civil cause. • Why are they used To manipulate the readers' or viewers' reason and emotions; to persuade you to believe in something or someone, buy an item, or vote a certain way.

4. Bandwagon Approach • The "bandwagon" approach encourages you to think that because everyone else is doing something, you should do it too, or you'll be left out. • Verizon- largest network

5. Faulty Cause and Effect Loreal Hair Commercial • This technique suggests that because B follows A, A must cause B. Remember, just because two events or two sets of data are related does not necessarily mean that one caused the other to happen. It is important to evaluate data carefully before jumping to a wrong conclusion.

6. Testimonial • This technique is easy to understand. It is when "big name" personalities are used to endorse a product. Whenever you see someone famous endorsing a product, ask yourself how much that person knows about the product, and what he or she stands to gain by promoting it. proactiv commercial

7. Think critically • Before I am persuaded into buying a product determine the propaganda techniques used. Will my skin look like Justin Beibers? Did the models in the hair commercial only use the product? Should I go with one wireless company rather than another because “everyone is doing it?”

8. Name-calling • This techniques consists of attaching a negative label to a person or a thing. People engage in this type of behavior when they are trying to avoid supporting their own opinion with facts. Rather than explain what they believe in, they prefer to try to tear their opponent down.

9. Other Techniques • Charged Language: Language that is used to create images and emotions. • Connotations: Images, associations and emotions that are attached to a word. (Middle Class= regular people, families) (Wealthy= Corporations, Celebrities). Living Room Candidate

10. What is Persuasion? • Writing which attempts to convince the reader or listener to adopt a particular idea or statement.

11. Editorials Vs. Advertisements • Editorials- Articles found in newspaper, magazines, radio, television and other forms of media which express or support an opinion on a current issue. • Advertisement- The action of calling something to the attention of the public by paid announcement.

12. Persuasive Essay • Introductory Paragraph • Lead (Hook) • Stated Position Statement • Address the counter-argument Example of a lead: The final bell rings. It’s the last day of school, and summer has finally come. Example of a position statement: Students don’t have to think about school for at least another 2 ½ months. That is the way it should always be.

13. Counter-Argument • An argument, with factual evidence or other kinds of support, that challenges either your thesis or a major argument for it. • “By identifying counterarguments to your ideas, and seeing whether you can respond to them adequately, you test the persuasiveness of the ideas. Some writers avoid thinking about counterarguments, because they fear that mentioning them will weaken their own arguments. They're wrong. Even if you don't mention arguments that might plausibly be used against your own argument, you can be certain that your readers will think of them, and discount your argument accordingly. A good response to a counterargument is often the most persuasive part of your own argument” (revelle.uscd.edu).

14. Body Paragraphs • Substantiation: • Examples based on logically thinking • Statistics- numerical data • Experts- people who are considered knowledgeable on a particular topic

15. Conclusion • Your conclusion paragraph will summarize your ideas presented in your body paragraphs • It will shut the door on your paper!

16. Persuasive Images • Words are a powerful tool for persuading our audience, but images have also proven to be effective throughout history. • Political cartoons are found in the editorial sections of newspapers and in magazines. Cartoonists use illustrations to send a certain messages to an audience.

17. How have they been used in the past? • Thomas Nast took the lead in bringing down American history’s most corrupt politician, William Marcy Tweed (“Boss Tweed”) in Harper’s Weekly with his political cartoons. “In a political crusade that spanned three years, the courageous editorial cartoonist attacked municipal corruption with a vengeance” (Streitmatter, p.58).

18. What is the message?

19. World War II • Norman Rockwell helped persuade women to enter the workforce during with his Saturday Evening Post Cover of Rosie the Riveter (young and beautiful, strong and confident.)

20. More Cartoons www.glasbergen.com

21. More cartoons About.com

22. More Cartoons About.com