1 / 14

ATIF 2004

The Media Industry in the Middle East Empowerment & Success Through Technology Samer Halawi Regional Director, Middle East and Africa Inmarsat Ltd. ATIF 2004.

adena-sanders
Download Presentation

ATIF 2004

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Media Industry in the Middle EastEmpowerment & Success Through TechnologySamer HalawiRegional Director, Middle East and AfricaInmarsat Ltd. ATIF 2004

  2. A key strategy for Inmarsat is to deliver first rate satellite mobile communications to help the media industry and businesses compete regionally and internationally

  3. Creating media success • Traditional reporting and technology • Innovations in reporting • Case Study • Conclusion

  4. Traditional reporting styles and technology • Satellite terminals deployed in 1980’s to support remote broadcasts • 1990’s - increasing use of fixed satellite terminals e.g. VSAT: • Bulky: weighing up to 30kgs • Restricted to urban areas or where OB Van can go • Time delays in getting to location if transferring tape to city • Lack of flexibility and low cost efficiency (requires expensive and pre-booked fixed airtime slots)

  5. Innovative reporting styles • Finding the news wherever it is • Compact highly portable terminals to disseminate news fast • Access to areas lacking reliable telecommunication infrastructure • No compromise on speed and efficiency of reporting • 85% of media surveyed believe mobile satellite communication increases competitive advantage

  6. Critical success factors • Access in remote areas = getting to the news first • Through advent of technology regional media break Middle East news to the world • 87.5% of regional media interviewed were used as a resource by international media • Portable satellite communication equipment

  7. Abu Dhabi TV case study Competing on the global media stage • Enabling competitiveness through innovative technology • From regional to international competitors • Driving recognition on the global media stage

  8. Abu Dhabi TV case study The technology landscape • Advancements availability of information • Demand for real-time news delivery • Pressure to deliver voice, data and live video coverage, direct from the scene

  9. Abu Dhabi TV case study High Speed mobile access – from anywhere “Five years ago we weren’t delivering comprehensive news services because we didn’t have the right people or technology. Global news channels had more advanced resources and we simply couldn’t compete”. ADTV • A need for flexible and mobile technology • Cost effective solutions • Inmarsat Regional BGAN – IP at 144 kbit/s • Inmarsat GAN – ISDN at 64 kbit/s for live video

  10. Return on Investment “The mobility and overall flexibility of the Inmarsat solution enables us to deliver news before our competitors – accelerating us to the leading position we enjoy today”. ADTV High speed data transmission Ease of use Small lightweight design Flexibility Abu Dhabi TV case study

  11. Results Dramatic increase in viewerships 46% rise during Iraq conflict After war, ADTV sustained a 27% rise in viewers over pre-war figures Consequently, increased advertising and other revenues and increased profitability and market share Abu Dhabi TV case study

  12. Results Contribution to regional growth Unbiased and objective coverage News delivery from a trusted source Abu Dhabi TV case study

  13. Empowerment through technology demonstrated by regional media Whether by air, sea or land, Inmarsat delivers cost effective, efficient and flexible solutions Media model as benchmark for other industries Conclusions

  14. The Total Communications Network ATIF 2004

More Related