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Targeted towards the affluent India Today Readers in Top 5 Metros Mumbai, Delhi, Kolkatta, Chennai and Bangalore. Industry Snapshot. Highlights of FICCI Survey.

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slide1

Targeted towards the affluent India Today Readers

in

Top 5 Metros

Mumbai, Delhi, Kolkatta, Chennai and Bangalore

highlights of ficci survey
Highlights of FICCI Survey
  • The Survey reflects the changing dynamics of consumer behaviour – luxury goods are now being perceived as necessities with higher disposable incomes being spent on lifestyle products.
  • There is a discernible shift in the consumers’ preference in favour of technologically superior branded higher-end products.
  • Most importantlythe demand being spurred by increasing consumer awareness and preference for new models.
  • Attractive consumer loans with easy emi formats have added to the surge in demands.
  • VISA had a whopping 66% jump in credit purchases in 2006.
the trends indicate an upswing in spends on home improvement
The trends indicate an upswing in spends on Home Improvement

For India a 38% reflects

a huge opportunity

in other words
In other words…

The Home Design market is growing exponentially.

The industry is valued currently at Rs. 65,000 crores.

high consumer confidence

High consumer confidence

Who is this consumer?

the target the new urban indian
The Target: The New Urban Indian…

… who is as fussy about his environment as his wardrobe and wants the perfect look inside and out

india today home

India Today - HOME

A closer look at the profile

Through NRS 06

it home reach is 13 times the existing reach in this category
IT - HOME reach is 13 times the existing reach in this category

Reach of any English Magazine = 31 lacs

IT Reach = 14.9 lacs

Reach of any Home/Int./Decor Mag. = 1.22 lacs

TG = 20+, All Individuals,5 Metros

(Any home / Int / décor mag include: Design Digest / Design Today / Inside Outside / Home Review)

Source : NRS 06

it home reach is nearly 3 times the existing reach in this category
IT - HOME reach is nearly 3 times the existing reach in this category

Reach of any English Magazine = 31 lacs

IT Reach = 14.9 lacs

Reach of any Ent. Mags. = 6.42 lacs

TG = 20+, All Individuals, 5 Metros

(Any Entertainment mags include: Cine Blitz / Filmfare / Stardust)

Source : NRS 06

it home reach is 25 more than the combined reach of all woman centric mags
IT - HOME reach is 25% more than the combined reach of all Woman Centric Mags

Reach of any English Magazine = 31 lacs

IT Reach = 14.9 lacs

Reach of all Woman centric Mags. = 11.85 lacs

TG = 20+, All Individuals, 5 Metros

(All Woman Centric mags include: Cine Blitz /Cosmo / Femina / Filmfare / New Woman / Savvy / Society / Stardust / Woman’s Era)

Source : NRS 06

the profile that matters

SEC C

The profile that matters !

SEC D

SEC B

SEC A

SEC D

NRS 06

SEC C

SEC A

SEC B

NRS 05

  • The SEC A reach has increased by 26.5 %
  • The reach in the age group 35-44 has grown maximum by 35%
  • The reach in the people owning house having ½ rooms has grown by a massive 196%

Source : NRS ’05 and ‘06

india today home1
India Today : HOME

The only Home & Interiors magazine:

Day 1 circulation of more than 2.82 lac copies

A total readership of 14.9 lac readers(20+) in 5 Top Metros.

IT HOME has expanded the H&I market from B2B to B2C.

india today 5 metro

India Today – 5 Metro

A closer look at the profile

through NRS 06

india today english demographic dispersion 5 m

India Today reaches one in every

5 people in SEC A1+, the

crème-de-la-crème of society.

India Today EnglishDemographic dispersion : 5 M

62% of India Today’s Readers are in

the key decision making 20-44 age group

65% of India Today’s readers in 5 Metro are

Graduates and above

Almost one in every 5 people in

the Officers/Exec. category read

India Today

Source: NRS 2006 – Topline Study

Profiles are based on 5 Metro Readership of India Today English

comparing reach and cost efficiency with

Comparing Reach and Cost Efficiency with

  • Design Digest
  • Design Today
  • Cine Blitz
  • Femina
  • Filmfare
  • New Woman
  • Inside Outside
  • Society
  • Stardust
  • Women’s Era
comparing reach and cost efficiency all adults sec a 5 metro
Comparing Reach and Cost EfficiencyAll Adults, SEC A, 5 Metro

R’ship(‘000)

CPT

India Today (HOME) leads the readership chart with over 1.3 million readers. Total readership constitutes of about 16.3% of the total reading population, which is the highest compared with the nearest competitor.

Source : NRS 06

comparing reach and cost efficiency all adults sec a 5 metro oeb sep

R’ship(‘000)

CPT

Comparing Reach and Cost EfficiencyAll Adults, SEC A, 5 Metro, OEB/SEP

India Today (HOME) leads the readership chart with 5.4 Lakh readers and delivers minimum CPT. Total readership constitutes of about 23.2% of the total reading audience.

Source : NRS 06

5 metro comparison for house owners with 5 rooms and above in sec ab
5 Metro Comparison for house owners with 5 rooms and above in SEC AB

India Today is read by 50% of the total target audience.

Source : NRS 06

5 metro comparison for house owners with 4 rooms sec ab
5 Metro Comparison for house owners with 4 rooms SEC AB

India Today is read by 42% of the total target audience.

Source : NRS 06

5 metro comparison for house owners with 3 rooms in sec ab
5 Metro Comparison for house owners with 3 rooms in SEC AB

India Today is read by 46% of the total target audience.

Source : NRS 06

comparing reach and cost efficiency with lifestyle and women centric magazines

Comparing Reach and Cost Efficiency withLifestyle and women-centric magazines

  • Cine Blitz
  • Cosmopolitan
  • Femina
  • Filmfare
  • New Woman
  • Savy
  • Society
  • Stardust
  • Women’s Era
5 metro comparison for house owners with 5 rooms and above in sec ab households
5 Metro Comparison for house owners with 5 rooms and above in SEC AB (Households)

India Today is read by 52% of the total target audience.

Source : NRS 06

5 metro comparison for house owners with 4 rooms sec ab households
5 Metro Comparison for house owners with 4 rooms SEC AB (Households)

India Today is read by 45% of the total target audience.

Source : NRS 06

5 metro comparison for house owners with 3 rooms in sec ab households
5 Metro Comparison for house owners with 3 rooms in SEC AB (Households)

India Today is read by 49% of the total target audience.

Source : NRS 06

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