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JUST A ROOF OR RADICAL REFORM?

JUST A ROOF OR RADICAL REFORM?. DAVID WHITTON. JUST A ROOF?. MEDIA CHALLENGE HOW TO MAKE HOUSING NEWSWORTHY GIVE STORY AN INTERNATIONAL DIMENSION BAD NEWS – GOOD GOOD NEWS – BAD. JUST A ROOF?. ARE PROPOSALS RADICAL? ARE PROPOSALS POLITICAL? ARE PROPOSALS CONTROVERSIAL?. JUST A ROOF?.

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JUST A ROOF OR RADICAL REFORM?

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  1. JUST A ROOF OR RADICAL REFORM? DAVID WHITTON

  2. JUST A ROOF? • MEDIA CHALLENGE • HOW TO MAKE HOUSING NEWSWORTHY • GIVE STORY AN INTERNATIONAL DIMENSION • BAD NEWS – GOOD • GOOD NEWS – BAD

  3. JUST A ROOF? • ARE PROPOSALS RADICAL? • ARE PROPOSALS POLITICAL? • ARE PROPOSALS CONTROVERSIAL?

  4. JUST A ROOF? • AUDIENCE • POLITICIANS AND POLICY MAKERS • OTHER HOUSING GROUPS • MEDIA – specialist • general • print • broadcast

  5. JUST A ROOF? • SPECIALIST • Political correspondents,Housing correspondents, Local Government reporters, In House magazines

  6. JUST A ROOF? • GENERAL Feature sections Housing supplements Special supplements – health, housing, local government, regeneration,

  7. JUST A ROOF? • BROADCASTERS • Scotland – BBC, Newsnight Scotland, Good Morning Scotland, Talk Show such as “Call Kaye.” • International equivalents – Canada, Australia, Norway

  8. JUST A ROOF? • OTHER MEDIA • In house press office contacts • Social media – websites, Facebook,

  9. JUST A ROOF? • AIM OF STRATEGY • To get as much positive coverage as possible in as many outlets as possible • To influence decision makers towards policy change

  10. JUST A ROOF? • INFLUENCING THE INFLUENCERS • Direct approach – Advisers, civil servants • Invite to visit – Conferences, speeches • Local angle • Committee members

  11. JUST A ROOF? • DISCUSS

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