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The business culture in

The business culture in. It. ly. a. Tasnadi Melinda ExCA, 1 st year. CONTENT. Overview of Italy; Italian culture- key concept and values; Italian Society& Culture; Gift Giving Etiquette; Business Etiquette and protocol in Italy; Italian Communication Styles;

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The business culture in

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  1. The business culture in It ly a Tasnadi Melinda ExCA, 1st year

  2. CONTENT • Overview of Italy; • Italian culture- key concept and values; • Italian Society& Culture; • Gift Giving Etiquette; • Business Etiquette and protocol in Italy; • Italian Communication Styles; • Top Tips in Italian Business Culture • Conclusions. 2/10

  3. A brief overview of Italy • Greetings from the land of contradictions; • Italians do not live to work, but work to live; • They appreciate the inventiveness, imagination, intelligence and education. 3/10

  4. Italian Culture- key concept and values • Individualism; • Bella Figura; • Affective Communication. 4/10

  5. Italian Society & Culture • Italian Family Values: The family is the centre of the social structure and provides a stabilizing influence for its members; • Italian Style: -Appearance matter in Italy, -First impression are lasting impressions in Italy. 5/10

  6. Gift Giving etiquette • Do not give chrysanthemums as they are used at funerals; • Do not wrap gifts in purple, as it is a symbol of bad luck; • Gifts are usually opened when received. 6/10

  7. Business Etiquette and protocol in Italy • Relationships & Communication : • Italians prefer to do business with people they know and trust, • Italians are intuitive, • Italians are extremely expressive communicators. 7/10

  8. Italian Communication Styles • Italians speak a lot, • Avoid talking about religion, politics and World War II, • Good conversational topics include:italian culture, art, food, wine, family and films. 8/10

  9. Top tips on Italian Business Culture & conclusions • Italians are uneasy with the search for an absolute truth. • In depth, long-term planning is not really expected or respected. • Decisions are rarely reached by voting. • Punctuality is important, but human relations are more important. 9/10

  10. Thank you for your attention! 10/10

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