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Rashmi Sinha, SlideShare

Fast, cheap and barely in control: 10 lessons from SlideShare. Rashmi Sinha, SlideShare. SlideShare. best place in the world to share presentations. Taking over the world (one PowerPoint at a time!). 1. Make your app useful. Solve one problem really well. Make app social.

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Rashmi Sinha, SlideShare

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  1. Fast, cheap and barely in control: 10 lessons from SlideShare Rashmi Sinha, SlideShare

  2. SlideShare... best place in the world to share presentations

  3. Taking over the world (one PowerPoint at a time!)

  4. 1. Make yourapp useful

  5. Solve one problem really well

  6. Make app social SlideShare as non social app No virality

  7. 2. Speed isimperative

  8. Why startups need speed?

  9. Small & fast

  10. Set the tone for speed In development, design…

  11. Be agile (worry about scaling later)

  12. 3. Ideas aredime a dozen

  13. Focus on execution Can we execute on this? How fast? When can we start work? What will first version take? What metrics to track progress? What will we push back to work on this?

  14. 4.What to build

  15. We build products we use ourselves

  16. 37signals: Build less

  17. Add complexity for right reasons Start with less Add complexity (if needed) Remove features Get people used to change

  18. To build a feature or not to Listen to loudest? Watch metrics?

  19. How todouble traffic?

  20. Anatomy of a feature launch

  21. 5. How toLaunch

  22. The Alpha Feedback to the embed No publicity Browser compatibility issues

  23. How developedshould a Beta be? (Enough to get point across)

  24. SlideShare launch Invite only: Before or after launch? Launch Invite only Open to all Alpha Stealth mode

  25. Year 1 Launch Invite only Open to all

  26. 6. Focus on your users, not your competition

  27. 7. Don’t spend too much time on Biz Dev

  28. 8. Use metrics to make decisions

  29. What metrics? Performance: page load times, errors Traffic: Web logs Database tracking: No. registrations, login, uploads, contacts Customer feedback emails

  30. How metrics? A/B testing Metrics Dashboard: Shadow App Daily Email reports

  31. Get team buy-in for metrics

  32. Metrics and the danger of local minima

  33. 9. Hire Design Engineers

  34. 10. Find your community

  35. Community is a great way to grow Reduce marketing costs, users evangelize

  36. 11.Outsource what is not your core competency

  37. Outsource complexity Amazon S3, EC2 Dedicated servers instead of colocation Google Ads Google Search Different widgets (Gigya, AddThis)

  38. My slides at Find me at www.slideshare.net/rashmi www.twitter.com/rashmi http://www.slideshare.net/tag/w2e

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