Building an soa on your existing infrastructure
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Building an SOA on Your Existing Infrastructure. Dr. Ian Howells VP Worldwide Marketing. Agenda. History Drivers for 2005 New Breeds of Application Service Oriented Architecture Business Process Management Integration Master Data Management Composite Applications. Apps Suites. Apps.

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Building an soa on your existing infrastructure

Building an SOA on Your Existing Infrastructure

Dr. Ian Howells

VP Worldwide Marketing

SeeBeyond Confidential and Proprietary


Agenda

Agenda

  • History

  • Drivers for 2005

  • New Breeds of Application

  • Service Oriented Architecture

    • Business Process Management

    • Integration

    • Master Data Management

  • Composite Applications

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The impact of infrastructure on applications composite applications of the future the past

AppsSuites

Apps

CustomSolutions

RDBMSPlatforms

The Impact of Infrastructure on ApplicationsComposite Applications of the Future – The Past

1980198419881992199620002004

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The impact of infrastructure on applications composite applications of the future

SOA

Web

Services

The Impact of Infrastructure on ApplicationsComposite Applications of the Future

PackagedCompositeApps

Custom Composite Apps

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Cio magazine survey september 2004 entry points

The State of the CIO 2004

Priorities

(1) Increasing business efficiency through IT-enabled process improvement

(5)Controlling or lowering IT spending

CIO Magazine Survey September 2004Entry Points

62% of CIO Report Application Backlog as Significant

  • There’s no consensus on what the next killer application will be, but emerging service oriented application architecture will be the foundation for a new generation of software applications

  • Future components will be developed from within the IT departments,… - The future of Software, Information Week December 2004

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Idc survey

IDC Survey

Source: IDC, 2004

Applications don’t support processes across functions

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62 of cio s report application backlog as significant cio magazine poll september 2004

62% of CIO’s Report Application Backlog as SignificantCIO Magazine Poll September 2004

  • Application Backlog – What Type of Application

    • Healthcare – Better Patient Care

    • Retail – Reduce Out-of-Stocks

    • Manufacturing – Inventory Management/Supply Chain Visibility

    • Financial Services – Reduce Trade Errors/Management Dashboards

    • Government – Find and Track Terrorists Across Systems

    • Compliance – Employee On-Ramping/Off-Ramping

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The world s largest integration project a national spine for a single patient view

The World’s Largest Integration Project A National “Spine” for a Single Patient View

Test Result

Radiology

National Service

Patient Record

Encounter Record

Booking Service

GP “System”

Test Request

Blood Sample

Test Result

Test Request

Radiology Booking

Clinical Noting

Radiology Booking

Patient Record

“Community”

Pathology

Test Request

Test Request

Test Result

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Single entity view is needed everywhere master data management

Single Entity View is Needed EverywhereMaster Data Management

  • Single Patient View

  • Single Customer View

  • Single Company View

  • Single Employee View

  • Single Product View

  • Single Terrorist View

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Loan approval process required capabilities

A2A

B2B

Workflow

Portal

Matching

CompositeApplication

ETL

BAM

BAM

CA

B2B

Matching

A2A

CA

Portal

A2A

ETL

B2B

CA

B2B

CA

Workflow

Loan Approval Process: Required Capabilities

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Financial services straight through processing

Financial ServicesStraight Through Processing

  • From

    • Simply Linking Systems

  • To

    • Business Process Visibility Across Front, Middle and Back Office

    • Management Dashboards

  • Results

    • Transaction Error Rate Dropped from 30% to Zero

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Rfid epc transforming the supply chain it s not about tags

RFID/EPC Transforming the Supply ChainIt’s Not About Tags

A.T. Kearney (ATK) and Kurt Salmon Associates (KSA)

It’s About Process Driven Composite Applications

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Composite applications

Composite Applications

  • Composite applications represent a means of constructing new applications with very rich functionality in a much reduced timescale and cost. At the highest level a composite application may directly implement an entire end-to-end business process

  • There is widespread recognition that composite applications will become an essential and long-lasting feature of the IT landscape. Existing implementations have shown that the promise of reuse is genuine and achievable

Source: IDC, 2004, Composite Applications – delivering business agility without massive reinvestment

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Building an soa on your existing infrastructure

SOA

  • Service Oriented Architecture (SOA) enables the reuse of existing IT software investments by exposing them as a set of services with defined interfaces. SOA is the enabling infrastructure behind composite applications

Source: IDC, 2004, Composite Applications – delivering business agility without massive reinvestment

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Service oriented architecture orchestrating business processes via dynamic component assembly

Presentation,

Application

Get Order Quote

Submit / Change Order

Manage Exception Orders

Assembly &

Orchestration

Consolidate Order for Shipment Process

Order Fulfillment Process

Generate Quote Process

Integrated

BusinessServices

Validate Order

Check Inventory

Check Credit

Create Invoice

Schedule Shipment

Integrated

Enterprise

Ecosystem

Packaged Apps

Custom Apps

Databases & Warehouses

ApplicationPlatforms

Operating Systems

HardwarePlatforms

Business Units

TradingPartners

Service Oriented Architecture Orchestrating Business Processes via Dynamic Component Assembly

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Open standards for a soa platform for building composite applications

Open Standards for a SOAPlatform for building Composite Applications

StandardsSupported

JSP

Get Order Quote

Submit / Change Order

Manage Exception Orders

Consolidate Order for Shipment Process

BPEL, BPMN

Generate Quote Process

Order Fulfillment Process

JMX, SNMP, MIB

SOAP, WSDL,

UDDI, EJB,

ebXML

Create Invoice

Validate Order

Check Credit

Check Inventory

Schedule Shipment

OAG,

Java, XSLT

J2EE

Packaged Apps

Custom Apps

Databases & Warehouses

ApplicationPlatforms

Operating Systems

HardwarePlatforms

Business Units

TradingPartners

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Stp magazine dec jan 2004

STP Magazine Dec/Jan 2004

  • STP magazine in Dec/Jan 2003/2004 publication interviewed a banking client who admitted:

  • “for every new corporate client it’s relationship manager had to enter name and address details 53 times so that it could be loaded into a possible 58 processing and monitoring systems. Surely there must be a better way”

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Simple composite applications

Upsell/Cross Sell Activity

View Revenue by Customer

Upsell / Gross Sell Process

View Revenue Process

View CustomerRecord

UpdateRecords

New CustomerRecord

Track

Order

Delete

Order

Simple Composite Applications

CompositeApplications

Update Address

Upsell/Cross Sell Activity

View Revenue by Customer

Assembly &

Orchestration

Upsell / Gross Sell Process

Update Address Process

View Revenue Process

BusinessServices

Systems

Marketing Systems

SalesSystems

Service Systems

Corporate Systems

Customer DataWarehouse

Business Units

TradingPartners

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Architecting a composite application ca

Packaged CA

CA Generation

SOA

Integration

Architecting a Composite Application - CA

  • PCA

    • Often Vertical

  • Families of CA

    • Dashboard

    • Single View

    • Business Process

    • B2B

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The application shift phase 1 the shift to composite applications

Siloed and Database Centric Applications

Composite Applications

BPM Driven

B2B Driven

CallCenter

email

Post

Web

Partners

CRM

WarehouseManagement

SupplyChain1

Supply Chain42

Create Customer

Create FXCustomer

Create Customer

Submit Order

Ordermanagement

Ordermanagement

CRM

Legacy

HR

CRM

Submit Order

Create Product

New Customer

The Application Shift - Phase 1The Shift to Composite Applications

To

New Customer

Create Order

Create Product

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The application shift phase 2 from suites to networks of composite applications

Submit Order

New Customer

The Application Shift - Phase 2From Suites to Networks of Composite Applications

To

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Composite applications and reuse levels of reuse previously not thought possible

Composite Applications and ReuseLevels of Reuse Previously not Thought Possible

  • "We built an application for evaluating policies, and that application has seven different services orchestrated within its process”

  • “Three of those services will be used by 281 different programs at latest count, and we've been able to retire seven different programs from the mainframe"

  • The three services getting so much reuse are "get policy information," "get producer information," and "do data transformation."

    • Jeff Gleason, Director of IT strategies for the Financial Markets Division, AEGON / Transamerica

    • Web Services Pipeline, Transamerica Streamlining Business Processes Through SOAInsurance Giant Using SeeBeyond’s EAI platform to Service-Enable Backoffice SystemsSeptember 30, 2004

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Summary

Summary

  • The Next Killer App will be a Composite App

  • There is a fundamental mismatch between app functionality and their core business requirements

  • Companies Developing Composite Apps Internally

  • Packaged Composite Applications (PCA) is a $1bn to $1.5bn market

  • Companies have experienced 80% productivity improvements through reuse

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Building an soa on your existing infrastructure1

Building an SOA on Your Existing Infrastructure

Dr. Ian Howells

VP Worldwide Marketing

SeeBeyond Confidential and Proprietary


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