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REVENUE GENERATION. Recollect the ‘STRATEGIC GOALS’ of India Post. Financial self – sufficiency is possible only by, Revenue generation & Arresting leakage of revenue. REVENUE GENERATION. Can you tell the possible ways of revenue generation? Let us discuss. MARKETING

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Revenue generation1
REVENUE GENERATION

  • Can you tell the possible ways of revenue generation?

    • Let us discuss


MARKETING

Is an ideal choice for revenue generation



Marketing1
MARKETING

  • Marketing is getting right goods and services by the right people at the right places at the right time.

  • It is an art of creating & satisfying customer.


Benefits of marketing
BENEFITS OF MARKETING

  • Fulfills the needs of customers

  • Attracts new customers

  • Builds the image of organisation

  • Generates revenue to department

  • Provides benefits to employees (Incentives, Honorarium etc.)







Arresting revenue leakage
ARRESTING REVENUE LEAKAGE


Revenue leakage in mails
REVENUE LEAKAGE IN MAILS

  • Taxation of,

    • Unpaid articles,

    • Insufficiently paid articles,

    • Articles with breach of conditions



Your role in taxation
Your role in Taxation

  • While doing Table sorting, pick up,

    • Unpaid / insufficiently paid articles

    • Articles with breach of conditions

  • Hand over to Postmaster for taxation



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