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INTRODUCTION

INTRODUCTION. June 2010 Can Seng Ooi, Ph.D., Copenhagen Business School Pia Polsa, Ph.D., HANKEN School of Economics. Hello! We are Can-Seng and Pia. www.ooi.dk ooi@cbs.dk. Tel: +86 (135) 2444 6564 Procelænshaven 24, 2000 Frederiksberg You will meet Pia on Monday

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INTRODUCTION

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  1. INTRODUCTION June 2010 Can Seng Ooi, Ph.D., Copenhagen Business School Pia Polsa, Ph.D., HANKEN School of Economics

  2. Hello! We are Can-Seng and Pia • www.ooi.dk • ooi@cbs.dk. • Tel: +86 (135) 2444 6564 • Procelænshaven 24, 2000 Frederiksberg You will meet Pia on Monday • www.hanken.fi/staff/polsa/ • pia.polsa@hanken.fi • Tel. +86 (152) 1661 2736 • Room 411, Siyuan Building, School of Management , Fudan University • After 15 July, P.O.Box 479, 00101 Helsinki

  3. Agenda • Learning objectives • About this course • Daily morning debriefs • Your assignment

  4. While in class ... • Usual rules apply • No shorts and flip flops, please. • Company visits: Smart casual, at least • Your participation essential • You will only get what you give!

  5. Learning Objectives • To get a BASIC knowledge about SOME issues that are important for doing business in China • To attract an interest to find out more about these issues • To learn to find out about issues in doing business in China

  6. Topics • International business frameworks • China issues: guanxi, culture, CSR, social political situation • Firm visits

  7. Daily Morning Debriefs • Daily morning debriefs: 8 groups • Arguments and discussions • 3 main learning points from each lecture/visit • 10 minutes for each group, discussion follows

  8. Your Assignment • Individual or group submissions • Develop your own “live” cases • Examples: Vestas in China, Airbus in China • You may use the OLI and sophisticated PEST frameworks. • Concentrate on one or two business issues, e.g. trademark protection, HRM issues, marketing, joint-venture challenges • 8-10 pages (13 pages for 2-member teams; 16 pages for 3-members teams), excluding references, appendices and front page (1.5 spacing, New Times Roman 12 pt, 2.5 cam margin all round). PDF format. • You will be graded A, B, C, D, E and F • Deadline: 13 August 2010. • Send electronic submission to ooi@cbs.dk

  9. Your assignment • You will be evaluated on the following: • Clarity of your assignment • Your arguments • Use of theories • Reference to a relevant literature review • Your empirical materials • Presentation of your assignment

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