Australian Demonstration Company-Promotional Tactics

1. ADC DEMOS Australia Demonstration Company

2. Australian Demonstration Company-Promotional Tactics

3. One of top Australia’s leading in-store demonstration specialists, ADC, specializes in promoting the products made in Australia. ADC started its journey in 2000 and since then, it is growing, expanding its business from a team of 3 demonstrators to a group of 90 people. • Highly trained and dedicated staff, creative solutions, and usage of the latest technology make ADC different from other companies. The service provided by ADC is highly responsive and reliable. Punctual, organized, and well-trained employees form the ADC team. • EMINENT PROMOTIONAL TECHNIQUES PROVIDED BY ADC INCLUDES: • In-Store demonstrations • Shopping Centre Promotions • Merchandising • Spruiking • Food sampling and Demonstrations About ADC Demos

4. Product demonstration is a method of fostering the product to its prospective buyers. This tactic can be utilized for new products or updated versions of older products. The main motive is to attract new customers and retain existing ones. These demonstrations make people aware of the product features and distinctive attributes that could help the customers to evaluate the product. • BENEFITS OF PRODUCT DEMONSTRATION: • Helpful in promoting the brand by improving the image of the brand. • Helpful in boosting the sale. • Helpful in getting a better insight into the customer. • Delivers a sense of ownership to the customer. • Helpful in combating the apprehensions of the customer. Product Demonstration

5. Once the prospective customer is in one’s store, all the tactics adopted by the seller to promote and sell the product to the buyer is known as merchandising. In merchandising the products are available in the store itself. • The main motive is to foster the customer to buy the product by presenting the product in a favourable light. The strategies used by merchandising companies include samples and giveaways, well-stocked shelves, in-store ads featuring the merchandise, spotlighting the promotional items, etc. • BENEFITS OF MERCHANDISING- • It helps in increasing the sale number. • It helps in providing real-time opportunities to the product, thus improving customer loyalty. • It helps in attaining faster stock turnover. Merchandising

6. A live marketing event done in the shopping mall targeting the crowd available in the mall is known as shopping center promotion. It is easy to draw the attention of the customers and foster them to buy the product in shopping center promotion because the people available are in the shopping mood. People available in malls generally have high disposable income. • BENEFITS OF SHOPPING CENTER PROMOTION- • Helpful in targeting a wide audience. • Easy to attract and convince the customer to buy the product. • Helpful in managing periods of low sales. Shopping Centre Promotions

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