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Desktop Visualiser ELP-DC11. Julia LIN – EMD Paris August 2010. Content. New Visualiser enhancing Epson offers Market situation Visualiser basic knowledge Product proposition Product features Design details. Epson answers customer needs. Added Value. Solution. Optional lenses. Wifi.

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Desktop visualiser elp dc11

Desktop Visualiser ELP-DC11

  • Julia LIN – EMD Paris

  • August 2010


Content

Content

  • New Visualiser enhancing Epson offers

  • Market situation

  • Visualiser basic knowledge

  • Product proposition

  • Product features

  • Design details


Epson answers customer needs

Epson answers customer needs

Added Value

Solution

Optional lenses

Wifi

Visualisers

Basic

Ceiling mount

CORE

Interactivity

Screen


Epson visualiser line up

EPSON Visualiser Line up

Middle

Class

NEW!

ELP DC11

Entry

Class

ELP DC06

FY11

FY10

FY09


Visualiser market situation

Visualiser Market Situation

Target

Market size

Positioning


Target

Target

The market is growing mainly in education

K-12

Source: Futuresource Visualiser Annual 2009 Report


Westen europe market overview

Westen Europe Market Overview

Annual Volumes and Value

Value - Million US$

Annual Sales (Thousands)

  • 2009 came in at 42k visualisers, 85% volume and 46% value growth.

  • 2010 forecast to grow by 66% volume and 34% value growth and 52% and 33% value respectively in 2011.

Source: Futuresource Visualiser Annual 2009 Report


Western europe visualiser annual brand shares and volumes

Western Europe - Visualiser Annual Brand Shares and Volumes

Annual Brand Shares

Annual Brand Volumes

  • AVerMedia Western Europe market leader with 39.0%, (41.4%)

  • Genee World second place 27.0% (27.2%)

  • Elmo 16.0% (19.4%), SMART 8.6% (4.4%), Lumens 6.4% (7.5%) and Epson 3.1%

Source: Futuresource Visualiser Annual 2009 Report


Market position

Market position

Genee Vision Elite

>€3,000

ELMO P100

Average Sampled Street Price

ELMO HV-5100XG

€1,000 –

€3,000

AVerVision SPB370

AVerVision SPB350

Genee Vision 6100

Genee Vision 150

AVerVision 355AF

Epson DC-11

AVerVision CP355

ELMO CO-10

<€1,000

AVerVision 300AF+

Epson DC-06

Lumens DC133

AVerVision CP155

AVerVision VP-1

Lumens DC265

< 1 Megapixels

1- 2.5 Megapixels

2.5- 4 Megapixels

> 4 Megapixels

Camera Resolution

Source: Futuresource Visualiser Annual 2009 Report


Visualisers basic knowledge

Visualisers Basic knowledge

  • Customer value

  • Competiton

  • Connection


Customer value of visualisers vs overhead projectors

First of all…

Customer value of Visualisers vs. Overhead Projectors

OHP

Visualiser and Projector

The benefit is to capture the 3D object and touse applications.

There is still the big market of OHP and we have the big potential to replace them.


What are the customer values of visualisers

What are the customer values of Visualisers ?

Visualiser

Application

The functionality

Display

Capture

Create

Share

Enlarge object images

Record and save images

Create contents with notation function etc.

Share contents to web etc.

Customer values

Improve learning

Realize the attractive teaching

High efficiency of study and lesson preparation

Promote the communication between the society and the teachers

OHP

The OHP function is only display and can not show 3D objects.

The application enable variety usages.

DC and PJ


Customer value comparison

Customer value comparison

Visualiser

Application

The functionality

Display

Capture

Create

Share

Enlarge object images

Record and save images

Create contents with notation function etc.

Share contents to web upload etc.

Customer values

Improve the learning level

Realize the attractive teaching

High efficiency of study and lesson preparation

Promote the communication between the society and the teachers

DC06

Widest range usability for variable user scene.

* Annotation is only for still image

L-1ex (Elmo)

CP-300 (Aver)

* No time laps

DC11


The key spec of visualisers

The key spec of Visualisers

Basic

Visualiser Specification

Display

  • Image quality

    - Sensor type and the pixel number

    - Output resolution

    - Zoom method

  • Shooting area

  • Movie response performance

  • Focus method

Capture

Card Slot

Audio input terminal (Microphone)

  • Memory function

    - Image capturing

    - Movie recording

Application software Specification

Create

Annotate function

Time laps function

File management function

Share

Web upload

Advanced


Product features of dc11 summary

Product Features of DC11 (Summary)

DC11 advantage points

Additional

The key spec of document camera

Basic

Document Camera Specification

Display

  • Image quality

    - Sensor type and the pixel number

    - Output resolution

    - Zoom method

  • Shooting area

  • Movie response performance

  • Focus method

5

  • High image quality

    -CMOS 5M

    -XGA/SXGA/WXGA

    -Dizital 10x (Lossless 2x)

  • Large shooting area : A3

  • High frame rate (MAX 30fps)

  • Auto focus for easy operation

Auto detection of PJ native aspect ratio

Remote control

Split screen

Microscope capability

1

6

2

7

3

8

4

Capture

Card Slot

Audio input terminal (Microphone)

9

Powerful storage capability

Recording capability

10

Application software Specification

  • Memory function

    - Image capturing

    - Movie recording

  • Advanced Application Software

    -The application of DC11 have all the function.

Create

Annotate function

Time lapse function

File management function

11

Share

Web upload

Advanced


What are the advantages of dc11

What are the advantages of DC11 ?

Enough competitiveness against Elmo and AverMedia.

Reliable basic functions

High image quality

Large shooting area

High frame rate

Etc…

DC11 has the most advanced application software functions than many competitors.


Connection

EPSON advanced connection

USB

*1PC input is O.K.

Connection

Direct connect to Projector

Using application

PC 

DC  PJ

DC  PC  PJ

VGA

USB

VGA*

USB

VGA

*Need 2PC input

*VGA is recommended from data sending speed point of view.

PC  DC  PJ

*DC need the PC input

VGA

VGA

*1PC input is O.K.

DC  PJ

VGA


Product position

Product Position

Display

Capture

Create

Share


The key messages of dc11 summary1

The key messages of DC11 (Summary1)

  • Proposition

    • A desktop visualiser offering Epson quality with a 5 megapixel sensor, A3 shooting area and screen refresh rate of 30 frames per second, alongside advanced interactive features to simply create an interactive classroom experience.

      Key selling points

    • 5 megapixel sensor for high image quality

    • Display screen refresh rate of 30fps for smooth, clear live images

    • Large A3 shooting area

    • One-touch auto focus button

    • 1 GB internal memory

    • Adapts to fit a microscope with the connector included in the box

    • Advanced application software:

      • Capture images and record video clips with sound

      • written and sound annotation on both still images and video

      • Up to a 72-hour time-lapse feature


The key sales point of dc11 summary 2

The key sales point of DC11 (Summary 2)

DC11 advantage points

Additional

The key spec of document camera

Basic

Document Camera Specification

Display

  • Image quality

    - Sensor type and the pixel number

    - Output resolution

    - Zoom method

  • Shooting area

  • Movie response performance

  • Focus method

5

  • High image quality

    -CMOS 5M

    -XGA/SXGA/WXGA

    -Dizital 10x (Lossless 2x)

  • Large shooting area : A3

  • High frame rate (MAX 30fps)

  • Auto focus for easy operation

Auto detection of PJ native aspect ratio

Split screen

Microscope

Remote control

1

6

2

7

3

8

4

Capture

Card Slot

Audio input terminal (Microphone)

9

Powerful storage capability

Recording capability

10

Application software Specification

  • Memory function

    - Image capturing

    - Movie recording

  • Advanced Application Software

    -The application of DC11 have all the function.

Create

Annotate function

Time lapse function

File management function

11

Share

Web upload

Advanced


Product features

Product Features

Display

Capture

Create

Share


Display

Display

Capture

Create

Share

DISPLAY

1

High image quality

-CMOS 5M

-XGA/SXGA/WXGA

-Digital 10x (Lossless 2x)

2

Large shooting area : A3

3

High frame rate : Max 30fps

4

One touch Auto focus

Auto detection of PJ native aspect ratio

5

6

Split screen

7

Microscope Capability

8

Remote Control


High image quality

Display

Capture

Create

Share

High Image quality

1

  • 5 mega pixel sensor

  • SXGA/WXGA/XGA output capability

  • 2x Lossless Digital Zoom (XGA/WXGA)

    • 1.9x lossless digital zoom at SXGA

New sensor provides the high image quality and 2x lossless zoom (XGA/WXGA) to enable users to get the clearer and sharper image.

And generally speaking, the image quality would be low in digital zooming, but DC11 has enough pixels to capture the image so DC11 could have the “lossless zoom”.

Also, new CPU provides SXGA/WXGA/XGA output capability.

Enough competitiveness


High image quality compare with elmo l 1ex

Display

Capture

Create

Share

High Image quality - Compare with Elmo L-1ex

1

L-1ex

DC11

Optical 5.2x

Digital 8x

Digital zoom 10x (Lossless 2x)

Mechanical zoom 3x

*SXGA is Lossless 1.9x

v.s.

Generally speaking, the optical zoom is superior than digital because the optical lens is lossless image quality in zooming…

* Mechanical 3x zoom means…

Q

Is it disadvantage of DC11 against Elmo?

 How could we communicate that it’s not the fetal factor of Customer value?

Zoom by the arm movement

A

Lossless 2x digital zoom and mechanical 3x zoom could cover the most of the user scene.


High image quality digital zoom

Display

Capture

Create

Share

High Image quality - Digital zoom

1

WXGA

1280 x 800

XGA

1024 x 768

SXGA

1280 x 1024

Input (5mega pixel)

Output

Lossless

up to 1.9x

Lossless

up to 2x

Lossless

up to 2x

1x

No loss

No loss

No loss

2x zoom

2x

3x zoom

Loss

No loss

No loss

1944

972

648

3x

864

Loss

Loss

Loss

1296

….

2592

10x

Loss

Loss

Loss


High image quality mechanical zoom digital zoom

Display

Capture

Create

Share

High Image quality - Mechanical zoom & Digital zoom

1

No zoom

Mechanical zoom 3x

& Digital zoom 2x

DC11 can capture the detail image very vividly with mechanical zoom and lossless 2x zoom.

*Actual image

Very Small!!

Very Big and Vivid!!

But…


Large shooting area a3

Display

Capture

Create

Share

Large shooting area : A3

2

A3 : 297mm x 420mm

A3

A4

Large A3 shooting area allows customers to use the lesson material effectively.

A3

High frame rate

3

Maximum 30fps

The high 30 frames per second display delivers smooth and vivid live images to meet the teacher’s needs.

 * This number is changed up to the output resolution.


One touch auto focus

Display

Capture

Create

Share

One-touch auto focus

4

There are many opportunities for user to adjust the focus.

The Gray button helps to recognize easily.

Focus

Auto detection of Epson projector native aspect ratio

5

Original

  • DC11 can recognize the output resolution of EPSON PJ.

  • DC11 would optimize the output resolution automatically.

    *If DC11 can NOT recognize the output resolution, DC11 will output at SXGA resolution.

If the Projector’s resolution is WXGA, DC11 output the WXGA image automatically.

EPSON Projector* only


Split screen

Display

Capture

Create

Share

Split screen

6

DC11 have the split screen function and the customer can display both live display and memory image at the same time.

The split screen can be selected in OSD menu. ( *This function can not be selected from application software.)

  • The source is from

    Live display

    Internal memory

    SD card


Microscope capability

Display

Capture

Create

Share

Microscope capability

7

DC11 can be used with microscope.

It enlarges the minimal objects for easier understanding.

Students can see the bigger image of microscope for better understanding.

Microscope adaptor is included as default accessory.  

- DC11 enables to attach wider range

of diameter from 20mm to 34mm.

  • Elmo 20~28mm

  • Avermedia 28~34mm


Remote control

Display

Capture

Create

Share

Remote Control

8

Original

Teachers can move around.

DC11’s remote would be able to control both the document camera and projector basic function.

EPSON original

  • Power

  • AV mute

  • Source search

Projector control

  • Power

  • Source

    (PC/Document Camera)

  • Brightness+/-

  • Zoom In/Out

  • Auto Focus

  • Freeze

  • Snapshot

  • Recording Video

  • Menu

  • 5 Way

  • Esc

Document Camera control


Capture

Display

Capture

Create

Share

CAPTURE

9

Powerful storage capability

SD/SD HC capability

1GB internal memory

10

Recording capability

11

Advanced Application Software

*Support Windows and Mac

Image capturing

Movie recording with audio


Powerful storage capability

Display

Capture

Create

Share

Powerful storage capability

New

9

SD/SD HC capability

1GB internal memory

SD Card Slot

  • Users capture the still image onto SD/internal memory.

  • Also users can export/import between SD and internal memory.

  • It can be selected in the OSD menu.

  • Default setting for storage: No SD -> internal memory,

    SD in -> SD

Recording capability

10

New

DC11 has the built-in microphone. Our application software can capture both video and audio.

Microphone


Advanced application software

Display

Capture

Create

Share

Advanced Application Software

11

*Support Windows and Mac

Image capturing

Basic

Movie recording with audio

New

DC11’s application software can capture the image and record the video easily. Just click the simple button, users can store the image/video in their PC.

Also, DC11 has a built-in microphone, so user can record both video and audio.

2 way of capturing

Main unit control panel

Application software

Movie (with application only)

Image (The image is stored on SD/internal memory. Not stored on application side.

Movie

Focus

File format

Still image .jpeg, .bmp

Movie :wmv. Avi. mpg. mov

Image

Press and hold for a while

Press and release: Freeze


Create

Display

Capture

Create

Share

CREATE

11

Advanced Application Software

Annotation function

Image annotation

Live annotation

New

Time lapse function

New

Intelligent file management

Data tagging function

New


Advanced application software1

Display

Capture

Create

Share

Advanced Application Software

11

Annotation function

Image annotation

Live annotation

New

DC11’s application software has the annotation function, user can annotate the line/square/text on LIVE IMAGE. (Live annotation feature)

Live annotation feature would enable teachers to explain in ways easy to understand and teach effectively. And users can store the video with annotation. So users can playback the annotation process and it is easy to remind the previous lesson.

Click here to annotate.

Drawing Tools


Advanced application software2

Display

Capture

Create

Share

Advanced Application Software

11

Time lapse function

New

Click this button to go into time lapse mode. In this mode, the application will capture some image files and combine these image files into a video file without audio.

This would enable users to create the useful materials easily, especially for science lesson.

*Capture duration: 72H

User Scene

For example…

- Observation of the plant growth, organic process

- Observation of the ice cream melt process

Video


Advanced application software3

Display

Capture

Create

Share

Advanced Application Software

11

Intelligent file management

DC11’s application software would enable users to organize and edit digital images/videos. Users can manage and find the files easily.

By tagging

By rating function

By calendars

Data tagging function

New

Users can add the tag data for each image/video and we prepare the suitable tag for education.

This would enable to users can manage/search the files by subject (Art/History/Math etc.), date and so on.

In addition, users can create the original tags by themselves.


Share

Display

Capture

Create

Share

SHARE

11

Advanced Application Software

Easy Web upload

Cooperate with E-Mail and printer


Advanced application software4

Display

Capture

Create

Share

Advanced Application Software

10

Easy Web upload

  • DC11’s application software has the “web upload” function, this would enable users to easy to upload the video which is captured in classroom to major video sharing web site for education.

    * Support upload video file to YouTube, SchoolTube.

Cooperate with E-Mail and printer

Images/Video can also be prepared for external use, such as for e-mailing or printing.

E-mail through web browser can not be used for this function.


Advance usage of dc11

Collaborate with EB-450Wi and EB-460i

Advance usage of DC11

The collaboration of DC11 and the interactive function of EB-450Wi/EB-460i achieve attractive and creative lessons.

It’s the “EPSON original” approach to realize the advanced classroom.

Ireland

Very easy and attractive.

Let’s try.

VGA

and

USB

DC11

PC

USB

End


What is the advantage points of dc11

Summary

Enough competitiveness against Elmo and AverMedia.

Reliable basic functions

High image quality

Large shooting area

High frame rate

Etc…

DC11 has the most advanced application software functions than competitors.

What is the advantage points of DC11 ?


Customer value comparison1

Summary

Customer value comparison

Visualiser

Application

The functionality

Display

Capture

Create

Share

Enlarge object images

Record and save images

Create contents with notation function etc.

Share contents to web upload etc.

Customer values

Improve the learning level

Realize the attractive lesson

High efficiency of study and lesson preparation

Promote the communication between the society and the teachers

DC06

Widest range usability for variable user scene.

* Annotation is only for still image

L-1ex (Elmo)

CP-300 (Aver)

* No time laps

DC11


Design detail

Design Detail

The look

Basic features

Defaut accessory

OSD


The look

The Look

4 Key product design concept

1. Easy

2. High security

3. Flexible

4. Durability


Easy control panel interface

Easy ~Control panel & Interface~

User friendly control panel and interface enable the customer to operate DC11 very easily.

LED On/Off

Control panel

1: Power (On/Off)

2: Source (Document Camera/PC)

*PC: Outputs the pass though signal from “Computer In”

3: OSD Menu

4: Esc

5: 5-way switch and Brightness+/-

6: Zoom In/Out

7: Recording Video

*Call the application software and start /stop recording video automatically.

(Need to connect the DC11 to the PC via USB)

8: Freeze/Snapshot

Press and release: Freeze

Press and hold for a while: Capture the still image

9: One touch auto focus

7

3

4

2

8

6

1

5

9

Focus

Note: The focus bottom is marked Gray because the customer often use this button.

Interface

Note: These icon and description enable the customer to understand the correct terminal easily from topside.


High security

High security

DC11 is the desktop document camera, and it is placed permanently in classroom.

So users want to minimize the risk of it being stolen.

DC11 would have the high security features, and these features prevent from being stolen.

Kensington lock

Competitor comparison

Security bar

Security screw holes

This will be very useful for cart-mounted solution.

They can be fixed to the board of the cart.

The screw size is M4.


Flexible

Flexible

The movement of the arm is flexible and DC11 can capture the image from several angles.

Lens itself is also rotated around 90 degrees.

* The actual color is gray.

The arm can move flexible and capture the image from far and near freely.

The head turns 90 degree to the right and left in horizontal direction.


Durability

Durability

DC11 is designed to have the durability.

It’s the important factor of the document camera to have the durability.

The arm structure is designed to be tough.


Basic features

Basic Features

LED lighting source

The powerful LED lighting source provides white light and is best used when presenting in low light conditions.

Freeze

LED On/Off

Control panel

DC11 has the freeze function, so users can pause or resume camera by pressing the freeze button.

Focus

Image rotation

Vertical rotation

The camera head can be turned 90 degrees to the left and right, so users can capture the whiteboard, the chalkboard or 3D objects easily.

Freeze/Snapshot

Press and release: Freeze

Press and hold for a while: Capture the still image

Horizontal rotation

DC11 has the dial for horizontal rotation. The image rotation dial can be turned 90 degrees to the left and right in horizontal direction.

Users can place the document in either landscape or portrait orientation.


Default accessory

Default accessory

Cables

  • Power Cable (1.5m)

  • AC adapter

  • USB Cable (3m)

  • VGA Cable (1.8m)

Manuals

  • Quick set up guide

  • User’s guide (CD-ROM)

Others

  • Remote control (with battery)

  • CD-ROM (Epson & Arcsoft Application Software)

  • Instruction sticker

  • Microscope adaptor


Desktop visualiser elp dc11

DC11 OSD menu supports 13 languages.

OSD

Main menu

13 OSD languages


Osd details

OSD - Details

Image rotation 180degree : It is prepared to cover the hardware image rotation.

Internal Memory/SD Card

  • Slide show

    *Please note that the slide show is operated in manual.

USB Mode

-Application

-Mass storage

Mass storage is used in case of sending the data from internal memory to PC.


Thank you

Thank you!


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