Strategic Management Chapter 7. Cher, Daisy, Sara, Sarah, Sean. What is Corporate S trategy?. Strategy concerned with the choices of business( es ) to be in and what to do with those businesses Single-business Organization Multiple-business Organization
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Cher, Daisy, Sara, Sarah, Sean
*It’s important to know the distinction between these two types of organizations because it influences an organization’s overall strategic direction, what corporate strategy is used, and how that strategy is implemented and managed.
1) Moving and organizing forward
2) Keeping an organization as is
3) Reversing an organization’s decline
What leads to performance declines?
There are two renewal strategies:
You can implement these strategies in two ways:
*Remember that an organization’s corporate strategy is important to establishing the overall direction the organization wants to go