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Town Hall Webinar. March 9, 2010. AGENDA. Welcome Membership Report New Members Public Relations & Marketing Communications Sales, Tradeshows & Events HHA Total Brand Connectivity National Trust for Historic Preservation PHG Alliance Partners 2010 Annual Meeting of Members.

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Presentation Transcript
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Town Hall Webinar

March 9, 2010

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AGENDA

Welcome

Membership Report

New Members

Public Relations & Marketing Communications

Sales, Tradeshows & Events

HHA Total Brand Connectivity

National Trust for Historic Preservation

PHG Alliance Partners

2010 Annual Meeting of Members

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HHA TOWN HALL HOSTS

Thierry Roch Executive Director

Tracey Simmons Director, Membership Services

Michael DiRienzo Director, Sales

Gina Galatro Manager, Marketing Communications

Matthew Paul Manager, Reservations

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MEMBERSHIP REPORT

Hotel Count 219

New Hotels +14

Hotels on the HE Code: 44 (5+)

Flagged Hotels: 30

YOY Renewal Rate: 91.4%

Pipeline: 20+

newest members
NEWEST MEMBERS

The Battle House Renaissance

Mobile, AL

Capital Hotel

Little Rock, AR (Dual Boutique)

Cork Factory Hotel*

Lancaster, PA

The Claridge Hotel

Miami Beach, Florida

The Columbia Club

Indianapolis, Indiana

Hotel Brexton*

Baltimore, Maryland

Hotel St. Francis

Santa Fe, NM (Dual Summit)

The Inn on Ferry Street

Detroit, MI

The Martha Washington Hotel & Spa

Abingdon, VA (Dual Boutique)

The Mayo Hotel and Residences

Tulsa, OK (Dual Summit)

Pine Needles Lodge & Golf Club

Southern Pines, NC

Pinehurst Resort

Village of Pinehurst, NC

Stonepine Estate

Carmel Valley, CA

Woodlands Inn

Mt.Pleasant, SC (Dual Boutique)

hotel brexton baltimore md

2010 NEW MEMBERS

Hotel BrextonBaltimore, MD

29 Guest Rooms

Queen Anne style brick mansion constructed in 1881

Located in the Mt. Vernon district, a National Register Historic District

Served as a residential hotel until 1920 when it was converted into apartments

Connection to British Royalty

the cork factory hotel lancaster pa

2010 NEW MEMBERS

The Cork Factory HotelLancaster, PA

75 Guest Rooms

Mixed use commercial complex; originally opened in 1865 as the Lancaster Cork Factory

Property converted to Armstrong Cork Factory, subsequently Kerr Glass Factory and now, Cork Factory Hotel

Historic Preservation Trust of Lancaster award winner

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2010 PUBLIC RELATIONS

Public Relations & Marketing Calendar

San Francisco Media Lunch

March 24, 2010

New York City Media Event

April 28, 2010

Upcoming Press Releases and Pitches

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2010 MARKETING COMMUNCATIONS

The Concierge

Upcoming iMails

2010 Employee Rate Program

Keep Your Guest Program (in development)

Hotel specific loyalty program using iMail

Drives business from repeat guests

Historic Name Exchange (in development)

Contribute customer names, market to other similar customers in exchange

PHG handles logistics and distribution

sales events

2010 SALES, TRADESHOWS & EVENTS

Sales Events

San Francisco* – January 19th

(*In cooperation with The Cramer Collection)

New York – April 28th

Washington, DC – September 9th

Chicago – Date TBD

tradeshows

2010 SALES,TRADESHOWS & EVENTS

Tradeshows

ASAE Springtime – May 27th – Washington, DC

NBTA – August 8-11 – Houston

Affordable Meetings – Sept 8-9 – Washington, DC

Luxury Travel Expo – December 7-10 – Las Vegas

Holiday Showcase – December 14th – Chicago

group sales representation

2010 SALES, TRADESHOWS & EVENTS

Group Sales Representation

HHA National Sales Office

Washington, DC

The Hyland Group

Washington, DC

Chicago

The Cramer Collection

Santa Rosa, CA

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HHA TOTAL RESERVATIONS SOLUTION

Total Branded Connectivity- a seamless solution for reservation management.

A single portal connects all reservations channels

GDS

Voice Call Centers

Hotel’s Website

Preferred Brand Websites

Online Travel Agents

Manage all electronic distribution in one place

Comprehensive, on-demand, self-paced training

hha key systems benefits

TOTAL BRANDED CONNECTIVITY

HHA Key Systems & Benefits

SynXis CRS

Training & Learning

Interfaces

Internet Booking Engine

Channel Connect

GDS Advertising

E-Marketing Suite

Increased hotel level control

Comprehensive, on-demand

1-way, 2-way+

State of the Art Features

Merchant Model: Opaque & Channel Management

Preferential Pricing on GDS Media

Internet Marketing Solutions

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National Trust for Historic Preservation

This Place Matters

Dozen Distinctive Destinations

National Trust Member Rate vs. Employee Rates

Preservation Magazine

Gozaic

volume purchasing power

PHG ALLIANCE PARTNERS

VOLUME PURCHASING POWER

Negotiating power of more than 150,000 rooms

Value-added benefits for member hotels

Major savings on products and services that hotels need

30 Alliance Partners

questions

Questions?

Thank you for supporting

Historic Hotels of America!

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