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Event Management: Effective Planning and Execution

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Event Management: Effective Planning and Execution

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  1. Event Management TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  2. Times New Roman INTRODUCTION...........................................................................................................................4 LO1..................................................................................................................................................4 1.1: Planning an event or project in a time scale.........................................................................4 1.2: Documentation for planning an event...................................................................................6 1.3: Resources required for event planning.................................................................................6 1.4: Evaluations and reviews required for event or project planning..........................................7 LO2 .................................................................................................................................................7 2.1: Setting the project, choosing completion date and allocation of responsibilities.................7 2.2: Leadership styles, time management and skills of delegation..............................................9 2.3: Supporting and monitoring the project.................................................................................9 2.4: Corrective actions for assessing project on schedule............................................................9 LO3 ...............................................................................................................................................10 3.1: Selection of team on the basis of knowledge and skills.....................................................10 3.2: Team building skills............................................................................................................10 3.3: Significance of effective coordination and clear communication.......................................11 3.4: Resources for successful event ..........................................................................................11 LO4................................................................................................................................................12 4.1:Business communication systems........................................................................................12 4.2: Information Technology......................................................................................................12 4.3: Producing Information........................................................................................................12 CONCLUSION..............................................................................................................................13 REFERENCES..............................................................................................................................14 TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  3. INTRODUCTION The significance of an event lies in effective planning and execution. It depends on how well the process is planned and worked that leads to a successful event (Pernecky, 2015). The event need to be organized and this requires defining of an objective, scheduling of all events, arranging them in an order, date planning, scheduling the activities to be taken out, arrangement of fund, bookings, advertising etc. Event management is considered as an important part of business activities which needs to be planned appropriately. In respect to the present report, the product launch is organized for this event planning. This is facilitated by the organizing of an event which has to be planned for carrying out the product launch. . Furthermore, it is inclusive of defining objectives, management of events, allocating roles and responsibilities etc to the manpower of the organization for the event. THIS IS A SAMPLE ASSIGNMENT BUY COMPLETE ASSIGNMENT TO SCORE A+ GRADE CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com LO1 1.1: Planning an event or project in a time scale Planning of a product launching product is very significant for the organization. The most important part of overall planning is to define the objectives according to the order of activities and date of an event. In consideration to the time which is an important element, the planning of this event carries an objective of attracting number of customers towards the product at its launching ceremony (Boag and Cuskelly, 2000). This helps the organization to know about its product in the market. This is important part of product promotion activity where the target audiences are made aware about the products through the event program. The planning of an event is all about making an effective arrangement for the financial, human resources, public TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  4. management, and troubleshooting tools etc in the overall event program. The success of the complete event program is considered as effective when the proper evaluation and procedures are infused by the event manager and his team. This is a product launching event for the new mobile phone by the mobile company. With such a huge company, the company should carry an objective of its brand image at the top most priority. The SMART objectives are needed to be framed and are as follows: Objectives Operations to be carried out for a mobile launching event Smart The activities which are needed to be carried out for the event program should be specific and smart. The launching of the mobile phones comes in a category of technological development and this need to be effectively made. Measurable An event planning should be considered in terms of figures and data. It should be measurable which implies number of manpower, how numbers of mobile are to be displayed, fund required, manpower allotted for work etc need to be defined and fixed. Achievable or Agreed The most important objectives rely on defining the manpower with their roles and responsibilities. Realistic or Relevant The resources planning are the next objectives which are required to be made. It should be made relevant with the objective which has to be realistic with the achievement of the mobile launching event. Time-scaled The time factor is the next objective which needs to take care. In the event of the product launching activity, timings need to be defined this stated the order and duration of every event of an activity for the mobile launching ceremony. (Introduction., 2000) The following table will demonstrate the order of an activity which is planned for the launching of mobile in an event program. S. no. Planning steps of an event Time duration for the event TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  5. planning 1 Meeting will be scheduled by the event manager with Week 1 his team 2 The project for mobile launching will be finalized Week 2 3 The collection of relevant information Week 3 and 4 4 Creating the design for an event Week 5 5 Deciding the site for an event Week 6 6 Event activities are planned and organized Week 7 7 Allocating responsibilities to personnel Week 8 30th June (one day before an 8 Monitoring and evaluating the event site event i.e. on 1st July) 1.2: Documentation for planning an event The planning of an event is a long process and evidence is required so that, the defective outcome can be achieved on the mobile launching event. Mobile launching is one of the exciting activities which are associated with the expectation of the people (Robertson, Junek and Lockstone-Binney, 2014). Hence, it is important for the manpower of an organization to make effective planning for the event function so that elements such as communication, motivation, quality, coordination are appropriately arranged. Following are the elements which are required for carrying out the documentation and are stated as follows:  Aspect of qualitative launch: This is very important part of the process where need arises to add the quality element to the mobile. An event program is acknowledged by all and thus there is need to understand the competitive advantage and feature which is required to be introduced for the mobile phone to be launched.  Understanding customers: The documentation should consider customer as the success of the launching event which is made on the basis of feedback and customer's views. It is significant that document must define whole product, its features, marketing strategies, promotional activities etc for the same. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  6. Launch roll-out plan: The launch plan should be effective enough and must define ways and process in which the things will be delivered to the customers and the target audience. Thus, documentation should consider the stated points effectively for the success of planning which ensues effective planning for whole business and event management plan. 1.3: Resources required for event planning Resources are the most important part of event management and following points will state the resources required for the mobile launching event as follows:  Human and physical resources: The staff and employees who are associated with the planning of an event program are members of the event management team. It is important to define the departments according to the allocation of the work which is required for the event program.  Financial planning: Budget is required to plan and thus all the expenses with the quotation are required to be submitted by the mobile company (Masterman, 2014).  Accommodation resources planning: There are resources which are required to plan for the customers and target audiences who will be honored for the event program. Accommodation planning such as entertainment, music, refreshment etc is part of launching event. 1.4: Evaluations and reviews required for event or project planning The following points are required to carry out the evaluation of the event or project planning. Elements which are taken for evaluation are stated as follows:  To check the presence of number of customers and coordinators who will participate in the event program.  The analysis of mapping of the locality.  To assess the customer feedback with respect to mobile phone and features in the terms of customer satisfaction.  To indicate the profile of the public(Myers, 2013).  To notice the customers perception and preference TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  7. To track the joint efforts by the associated partners. Evaluation and monitoring process  The evaluation and monitoring process is significant to check the occurrence of an event according to the planning for successful event.  The methods and resources which are used for meeting the expectation of the members of the event program need to be taken care for achieving of objectives (Di Valentin, and et.al., 2013).  The happening of the planning should be made on the basis of consideration of broader and longitudinal basis which ensures effective allocation of resources. THIS IS A SAMPLE ASSIGNMENT BUY COMPLETE ASSIGNMENT TO SCORE A+ GRADE CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com LO2 2.1: Setting the project, choosing completion date and allocation of responsibilities Setting the project activities and the tasks for the event of mobile launching ceremony comprises of following tasks (MULES, 2004). It is prioritized below with the tasks and responsibilities of the different members of the event management program which are stated as follows: Priority Tasks and responsibilities Finding the feasibility and preparation of staging and biding of mobile launching 1 event. There is need for consulting stakeholders for documentation of complete plan of the event program. It is made on the basis of date and defined site. 2 The function of event organizer of team is of resource coordinator. He is TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  8. responsible for organizing team to be placed. All the activities for event program are approved by his decision-making. Finalizing of an event and securing venue is the vital part. It is responsibility of an 3 event manager to finalize the date and venue of the mobile launching event. The team will decide the event management planning. It is made in coordination 4 with the event manager who will identify the resources and stage launching of the mobile. When the budgeting is made, there is need for sponsor program to send the 5 proposal. It is the responsibility of marketing team to perform the function of arranging promotional tool for an event program. The function of sales team is to book the venue and other services such as 6 refreshment, catering, entertainment and activities associated with mobile launching ceremony. There is human resources department who is responsible for defining work 7 activities for the whole team. It is for setting the venue, cleaners, trouble shooters etc. The role of maintenance department is to check the assess of the facilities for 8 emergency management function, contingency events, equipping resources etc. The role of transporting unit is to facilitate the supply of things at the site such as 9 computer equipment, tables and chairs, signage, public addressing tools etc. There is team from evaluation department who is responsible for monitoring the 10 whole checking of the event program just before its commencement. 2.2: Leadership styles, time management and skills of delegation Leadership, time management and delegation skills are the major components which are required to be taken for managing the whole event. In this mobile company, the manager who is responsible for carrying out the activities believes in Participative leadership style (Ahmad and et.al., 2012). All the decisions are made in respect of the every activity to be carried out in this event program. The activity is event planning and thus it is made more creative with the generation of creative ideas of the event members. This helps to strengthen the interest and spirit of employees to do more work. There are many functions of the event manager such as work TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  9. allocation. The scheduling of time helps in coordinating the work. . The task needs to be organized. It can make use of methods such as check box list etc for ensuring effectiveness of the work. The members should comprise of planning tools such as electronic planners, pocket diaries etc for proper work performance. The work delegated by the leaders to their follower members is inclusive of reporting, providing facilities etc. The order and arrangement of work plan is most significant and thus helps a lot in successful achievement of objectives in the organization. 2.3: Supporting and monitoring the project The project has been planned for carrying out the effective launching of the mobile phone. Hence, there is need to plan effective communication pattern for the event functions to support and monitor the event program stated as follow:  The first significant thing which should be taken into account is planning. There is need to define the tools and techniques which could help in facilitating the effective and efficient flow of work in the organization for mobile launching (Halinen, Törnroos and Elo, 2013).  The second consideration which is taken is the formulation of chain. This is the level of hierarchy which defines who will delegate the work to whom and who is accountable to whom. The resultant outcome of this helps to avoid any barrier that came through the way of event program and activities. 2.4: Corrective actions for assessing project on schedule The next step which is required for the event program of mobile launching event is taking corrective actions. The event manager is responsible for assigning all the duties and resources to the members. The task of invigilation is in hands of head of organizer who will monitor the flow of work which is being performed in the event program. He is authorized to check the whole evaluation and controlling of the work which is required at the workplace. The planning of an event carries an duration of 8 weeks. Hence, there is need to define the work and its allocation with the effective utilization of each and every week. Team members should be effectively employed for each specific task and its timely achievement (Korstanje, 2009). There should exercise methods for controlling and monitoring the activities of the all the event team TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  10. members. Hence, an evaluation of the work to be performed need to be made in respect to before and during the mobile as a product launching ceremony. LO3 3.1: Selection of team on the basis of knowledge and skills Selection of team for an event function need various skills and knowledge background. Planning is made on the basis of structure of organization and on the basis of effective allocation of resources. There are 20 members selected in a group with two subdivision of each. Each group is headed by a leader who will be accountable person by all the respective members. The selection of team and team member is made according to the staff acquisition process. According to this criteria, the person will be selected on the basis of interest, attributes, skills and knowledge of individual for the group (Harris, 2004). It is the duty of the manager as a leader to represent the whole the team for work. 3.2: Team building skills The team is required to perform the work effectively. With the proper process, the members for the team are selected on the basis of skills and competencies possess by them. When the team is introduced, it should include the team members who have the skills such as team building skills, management skills, rewards and recognition and proper training etc. It is the efforts of the leader that make sup the whole team (Jordan, 2011). With the proper training and teaching, he is responsible to enhance the team morale and achieve the targets of the work performed. There are methods such tracking and effective control which infuses the morale of the team up. It is responsible to make the working of the organization work smoothly. Team building is important in the event of mobile launching. It is because all the activities of the program is related to each other and demands employees coordination. 3.3: Significance of effective coordination and clear communication The following points will illustrate the significance of coordinate and communication in success of this event:  The work done by manpower for this event program need to be effectively trained which is outcome of sound planning. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  11. The decisions in the group are taken on the basis of effective flow of communication. It is made successful when all the departments members sits together and manages work appropriately (Masterman, 2004).  The style of leadership adopted is also responsible for motivating manpower in both formal and informal ways.  There is a liaison department which is responsible for connecting links between the important messages which need to be float.  There are different work and role played by the members of the team to perform the duties effectively. There is voluntary coordinator who guide and provide information to all other members. THIS IS A SAMPLE ASSIGNMENT BUY COMPLETE ASSIGNMENT TO SCORE A+ GRADE CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com 3.4: Resources for successful event Following functions of management will define the resources that makes the overall project successful:  Planning: The overall planning of an event comprises of equipping machinery, settings and arrangements of resources required for event is provided.  Organizing: In the next step, resources availability are checked and alternatives are planned for uncertain event too.  Directing: The need of providing the directions for the successful achievement of the function is required. Things such as crowd issue, security, transport and parking facility are considered. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  12. Controlling: All the activities such as checking, monitoring and coordination of work is made before the event program is planned. LO4 4.1:Business communication systems The event program and other details associated with the communication of information need to be planned and are as follows:  Memos: The short remainders can be given in the form of memos. The call out can be planned with the help of short memo (Mehndiratta, 2008).  Letters: The letter can be written as an invitation for the event program. This should cover the launching of the mobile with the date and venue of the program (Singh, 2009).  Agendas: The list of meeting activities need to be define which shows the detail of the when the function with commence with the activities respectively.  Minutes: There are minutes which are made in an informal ways and which is inclusive of statements of last minute meeting and responsibilities. 4.2: Information Technology An event is incomplete with the presence of everybody. There commands need of information technology which makes the event function successful. It is required to make the every member connected with each other too:  Internet: This is the most common mode by which all members can connect with each other. It is a tool which helps to coordinate the members with the kind of information and support in doing allotted task (Krumeich. And et.al., 2014).  Mobile Phones: Mobile is the best tool to connect which is a instant mode of communication. It is handy and provide immediate solution in event program.  Video links: There are some of the activities which require expert support. In case of any event when the things becomes impossible to provided by him, the videos fulfill the helps to do task. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  13. 4.3: Producing Information Information is required to produce regularly and on time. This is a method to know about how the things will regulate and functions are carried out for the mobile launching event. Following ways are used for recording of information as follows:  Images: This is the best way by which information can be produced in the form of images. It helps to make the information effective for the potential users.  Photography: A presentation of live report can be made which enable the complete information which is provided from the event.  Videos and Audio materials: The complete happening of an event is recorded by the source of Compact Disk/ DVD which remarks of the success of the project. CONCLUSION In a nutshell, it can be said that event management is an important tool for the promotion of the project. The objective of an organization for this launching program is to make customer aware about the product. This is to gain good turnover when the sales is made possible. The impact of proper allocation of work has been remarked for this launching event. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  14. REFERENCES Journal Ahmad, N. L. and et.al., 2012. The relationship between time management and job performance in event management. Procedia-Social and Behavioral Sciences.65. pp. 937-941. Di Valentin, C. and et.al., 2013. Towards a Framework for Business Models in Event Management. In CENTRIC 2013, The Sixth International Conference on Advances in Human oriented and Personalized Mechanisms, Technologies, and Services. pp. 86-91. Halinen, A., Törnroos, J. Å. and Elo, M., 2013. Network process analysis: An event-based approach to study business network dynamics. Industrial Marketing Management.42(8). pp 1213-1222. Harris, V., 2004. Management practice event management: a new profession?. Event Management. 9(1). pp. 103-109. Introduction., 2000. Event Management. 6(4). pp. 211-212. Korstanje, M., 2009. Reconsidering the Roots of Event Management: Leisure in Ancient Rome. Event Management.13(3). pp. 197-203. Krumeich, J., Weis, B., Werth, D. and Loos, P. 2014. Event-Driven Business Process Management: where are we now? A comprehensive synthesis and analysis of literature. Business Process Management Journal.20(4). pp.615-633. Mehndiratta, V., 2008. Event management. Chandigarh, India: Abhishek Publications. MULES, T., 2004. Case study evolution in event management: the gold coast's wintersun festival. Event Management. 9(1). pp. 95-101. Pernecky, T., 2015. Sustainable Leadership in Event Management. Event Management.19(1). pp. 109-121. Robertson, M., Junek, O. and Lockstone-Binney, L., 2014. Introduction: ProfessIonalIzatIon and event ManageMent. Event Management. 18(1). pp. 1-3. Books Boag, A. and Cuskelly, G., 2000. Event management. Belconnen, ACT: Australian Sports Commission. Jordan, L., 2011. Sports event management. Farnham, Surrey. England: Ashgate Pub. Masterman, G., 2004. Strategic sports event management. Amsterdam: Elsevier Butterworth- Heinemann. Masterman, G., 2014. Strategic sports event management. Routledge. Myers, M. D., 2013. Qualitative research in business and management. Sage. Singh, R., 2009. Event management. Chandni Chowk, Delhi: Global Media. Online TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

  15. Event Planning Business Plan, 2015. [Online]. Available through:<http://www.bplans.com/event_planning_business_plan/strategy_and_implemen tation_summary_fc.php>. [Accessed on 29th May 2015]. Selling the event, 2015. [Online]. Available through:<http://www.leoisaac.com/evt/top090.htm>. [Accessed on 29th May 2015]. What is the event management? 2015. [Online]. Available through:<http://www.eventbusinessacademy.com/why-events/what-is-event- management>. [Accessed on 29th May 2015]. THIS IS A SAMPLE ASSIGNMENT BUY COMPLETE ASSIGNMENT TO SCORE A+ GRADE CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ASSIGNMENT HELP AND WRITING SERVICES IN AUSTRALIA

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