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The Power of Many by Christian Crumlish Valerie Gomez de la Torre | KMS i385Q | Dr. Turnbull |10.20.05 Overview The Living Web The Book Case Studies Lessons Learned Suggestions Questions for Discussion Resources The Living Web The Web is not static

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The power of many by christian crumlish l.jpg

The Power of Manyby Christian Crumlish

Valerie Gomez de la Torre | KMS i385Q | Dr. Turnbull |10.20.05


Overview l.jpg
Overview

  • The Living Web

  • The Book

  • Case Studies

  • Lessons Learned

  • Suggestions

  • Questions for Discussion

  • Resources


The living web l.jpg
The Living Web

  • The Web is not static

  • Part of the Web that is constantly changing

  • People are beginning to use this social networks in new and interesting ways…


The book l.jpg
The Book

About people, not technology.

How people use technology to:

  • connect with others who have similar interests

  • accomplish widespread goals


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How is this a novel concept?

These technologies are:

  • becoming easier to use

  • being adopted by “ordinary people”

    Example: grandparents using Kodak Photo gallery


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What needs are these new technologies meeting?

Moving from passive to interactive


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Next, examples of

ordinary people

using

easier technologies

to

find people with similar interests

and

accomplish widespread goals


Case study dean for america l.jpg
Case Study: Dean for America

People: US Voters

Technology: websites, blogs, wikis, web services (Meetup), snailmail

Interest: Democratic Party

Goals: Get Dean elected


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Case Study: Million Mom March

People: Moms and Safety Advocates

Technology: email, website, blogs, online registration and calendars

Interest:

Goal: Gun Licensing and Registration


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Lessons Learned

  • Both the Dean campaign and the MMM combined the “Living Web” and “old school” media and publicity methods.

  • Even with the best tools, we can’t eliminate the human factor


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Suggestions for creating a social network

  • Make it easy to contribute thoughts/ideas

    • Minimal barriers to entry

  • Organize all your publishing (content) across multiple media channels

    • RSS

  • Use blogs externally and internally

    • Internal: Knowledge blogs

  • Listen to your users


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Decentralization vs. Hierarchy

  • We are seeing the emergence of new form of laterally organized, network-driven groups

  • This represents a challenge to the hierarchical, corporate style organizations


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Questions for discussion

  • What problems, if any, do you foresee in the use of these technologies to create social networks?

  • Are any of you members of an online community?

  • Can anyone think how the Katrina effort used the internet and web technologies?


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Want more?

Check out the blog for on going discussion

information, comments and resources

Also, there is a great glossary of terms, too!


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