Sales Strategy for 2007 Citibank Press Conference , May 15, 2007 The Agenda Citibank Sales Strategy till the end of 2007 4,947 EU = 1,957 Banks‘ sales networks in Europe Czech Republic under-banked compared to Western Europe
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Sales Strategy for 2007
Citibank Press Conference, May 15, 2007
Citibank Sales Strategy till the end of 2007
EU = 1,957
Czech Republic under-banked compared to Western Europe
To be successful in given segment, bank should have at least a 6% „share of the door“
* Measure based on 1680 branches and population 10.2 MM inhabitants (2005)
Citibank puts greatest emphasis on clients‘ requirements that are accounted for and incorporated into Citibank‘s strategy.
Clients‘ requirements imposed on Citibank services:
Citibank is focused on the following 3 key areas:
Shell gas filling stations
Our sales network comprises morethan 1,000 sale specialists
Network Expansion for SME customer in Czech Republic
We support SME companies at every stage of their life-cycle