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New Opportunities in East European Home Textile Markets. J oanna Choromańska Promedia www.promedia.biz.pl. Is Pol a n d an interes ting Mark e t for the Exporte rs from India ?. Where were we? Where are we?. UE UE 01-05-2004. Poland.

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New opportunities in east european home textile markets

New Opportunities in East European Home Textile Markets

Joanna Choromańska

Promedia

www.promedia.biz.pl


Is pol a n d an interes ting mark e t for the exporte rs from india

Is Polandan interesting Market forthe Exporters from India?



UE

UE 01-05-2004

Poland


Poland has become a bridge between the EU and Eastern Europe and has started acting a leading role in the group

of new EU members


Pol and has started acting a leading role in the group andis the sixth largest country in the EU


External trade turnover in general and by countries i i x 200 6
External trade turnover in general and by countries I- and has started acting a leading role in the group IX 2006


External trade turnover in general and has started acting a leading role in the group

and by countries I-IX 2006


Imports and has started acting a leading role in the group of Indiantextiles


Imports and has started acting a leading role in the group of Indiantextiles


The situation at the property market determines the housewares market

In Poland there are 11,7 mln flats which is a big market for housewares sector

In 2005 there were 114066 flats built

On average there are 3,2 people sharing a flat in Poland (like in Spain),

In comparison to Germany - there are 2,2 people living in a flat

The property market is developing dynamically


Average income per person housewares market

Poles earn more every year

  • Earnings keep on growing


  • Unemployment housewares market

  • July

  • 2004 – 19,3 %

  • 2005 – 17,9 %

  • 2006 – 15,7%

  • Unemployment is expected to drop to

  • 14,9 %

  • GDP(Gross Domestic Product) in 2007will be 4,6%.


P housewares marketoland’s Retail Landscape


Hiper- and supermarkets housewares market


Foodstuffs and industrial hiper and supermarkets
Foodstuffs and industrial housewares markethiper- and supermarkets




House and garden hiper and supermarkets
House and garden housewares markethiper- and supermarkets



Shopping Parks housewares market


Shopping parks
Shopping Parks housewares market


Department stores
Department Stores housewares market


Retail chain stores housewares market

with decorative articles



Shopping Malls housewares market


Warehouse shopping centers
Warehouse shopping centers housewares market


Distribution housewares marketStrategies


Importers: housewares market

Main countries to purchase from:

  • Price attractive products – mainly Asia (China, India, Indonesia, Thailand), but also Africa and South America (ex. Mexico)

  • quality products – mainly Western Europe (Italy, Germany)


Who is your Partner? housewares market

  • independently acting companies trading only imported goods,

  • large regional warehouses,

  • retail multibrand chain and monolabel shops

  • department stores

  • producers who label imported goods with their logo


Where do Polish importers find the suppliers? housewares market

Personal contact:

  • at the fairs

    - foreign fairs in Europe (Heimtextil)

  • Asia (Hong Kong)

  • national fairs (Home Decor, Meble, Furnifab)

  • at the trade missions in Poland or abroad


Home Decor housewares market

29.05-01.06.2007,

organized once a year

Last edition:

- exhibiton space – 25 thous m2 (both with Furniture fair)

Number of exhibitors 140 from 11 countries

sectors – decorative articles for home, textiles, lighting, ceramics, glass, furniture, etc.

www.mtp.pl


Furnifab housewares market

Organized once a year

Next edition: 27-29 March 2007

Last edition:

- numbers of exhibitors 100

- sector: upholstery fabrics

www.furnifab.pl


Polish Business Etiquette housewares market


Proper Business Formalities housewares market

In general Polish business formalities are the same as Western - European ones.

  • As meetings start on time, it is important not to be late.  Try to arrive 15 minutes before;

  • Don’t forget about a small talk before a meeting ( nice weather, etc).  Then we get started with the business immediately;

  • In business, educational titles are normally not used

  • Yes means yes, no means no and maybe means maybe



  • Kisses on the cheek or hugs are generally not done as a greeting by business associates.

  • Poles prefer to talk rather than write. If they don’t answer an e-mail it doesn’t mean that they avoid contact. The e-mail should be then followed up by a phone call. Though you need to remember about the time zones.

  • English language is more and more commonly spoken by Poles, especially the young ones who didn’t have to learn compulsory Russian at schools.


Foreign capital is beneficial for Polish greeting by business associates.

economy

-60% of Poles agrees,

  • 13% claimsit is disadvantageous

  • 27% finds this questiondifficult to answer


The number of companies with foreign capital is constantly growing.2003 – 15 3712004 – 15 816Which is around 1/3 (one third) of all the registered companies.


At the end of 2005 at the list of largest investors in Poland there were 1081 companies from 37 countries including:

  • Germany – 252

  • Holland – 124

  • USA – 113


Who do Poles like? Poland there were 1081 companies from 37 countries including:

  • 52% - Italians

  • 50% - English

  • 46% - Americans, Spanish, Czech


Important contacts Poland there were 1081 companies from 37 countries including:


Indian embassy in poland www indianembassy pl central statistical office www stat gov pl
Indian Embassy in Poland Poland there were 1081 companies from 37 countries including:www.indianembassy.plCentral Statistical Officewww.stat.gov.pl


Thank you for your attention Poland there were 1081 companies from 37 countries including:

Contact:

PROMEDIA JERZY OSIKA

Stępińska 22/30 street 00-739 Warsaw Poland

Phone: + 48 (022) 851 50 21; Fax: + 48 (022) 851 50 30

e-mail: [email protected]


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