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New Opportunities in East European Home Textile Markets. J oanna Choromańska Promedia www.promedia.biz.pl. Is Pol a n d an interes ting Mark e t for the Exporte rs from India ?. Where were we? Where are we?. UE UE 01-05-2004. Poland.

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New opportunities in east european home textile markets

New Opportunities in East European Home Textile Markets

Joanna Choromańska

Promedia

www.promedia.biz.pl


Is pol a n d an interes ting mark e t for the exporte rs from india

Is Polandan interesting Market forthe Exporters from India?


New opportunities in east european home textile markets

Where were we? Where are we?


New opportunities in east european home textile markets

UE

UE 01-05-2004

Poland


New opportunities in east european home textile markets

Poland has become a bridge between the EU and Eastern Europe and has started acting a leading role in the group

of new EU members


New opportunities in east european home textile markets

Polandis the sixth largest country in the EU


External trade turnover in general and by countries i i x 200 6

External trade turnover in general and by countries I-IX 2006


New opportunities in east european home textile markets

External trade turnover in general

and by countries I-IX 2006


New opportunities in east european home textile markets

Importsof Indiantextiles


New opportunities in east european home textile markets

Importsof Indiantextiles


New opportunities in east european home textile markets

The situation at the property market determines the housewares market

In Poland there are 11,7 mln flats which is a big market for housewares sector

In 2005 there were 114066 flats built

On average there are 3,2 people sharing a flat in Poland (like in Spain),

In comparison to Germany - there are 2,2 people living in a flat

The property market is developing dynamically


New opportunities in east european home textile markets

Average income per person

Poles earn more every year

  • Earnings keep on growing


New opportunities in east european home textile markets

  • Unemployment

  • July

  • 2004 – 19,3 %

  • 2005 – 17,9 %

  • 2006 – 15,7%

  • Unemployment is expected to drop to

  • 14,9 %

  • GDP(Gross Domestic Product) in 2007will be 4,6%.


New opportunities in east european home textile markets

Poland’s Retail Landscape


New opportunities in east european home textile markets

Hiper- and supermarkets


Foodstuffs and industrial hiper and supermarkets

Foodstuffs and industrial hiper- and supermarkets


Foodstuffs and industrial supermarkets

Foodstuffs and industrial supermarkets


Discount hiper and supermarkets

Discount hiper- and supermarkets


House and garden hiper and supermarkets

House and garden hiper- and supermarkets


Furniture super and hipermarkets

Furniture Super- and Hipermarkets


New opportunities in east european home textile markets

Shopping Parks


Shopping parks

Shopping Parks


Department stores

Department Stores


New opportunities in east european home textile markets

Retail chain stores

with decorative articles


Retail chain stores with decorative articles

Retail chain stores with decorative articles


New opportunities in east european home textile markets

Shopping Malls


Warehouse shopping centers

Warehouse shopping centers


New opportunities in east european home textile markets

DistributionStrategies


New opportunities in east european home textile markets

Importers:

Main countries to purchase from:

  • Price attractive products – mainly Asia (China, India, Indonesia, Thailand), but also Africa and South America (ex. Mexico)

  • quality products – mainly Western Europe (Italy, Germany)


New opportunities in east european home textile markets

Who is your Partner?

  • independently acting companies trading only imported goods,

  • large regional warehouses,

  • retail multibrand chain and monolabel shops

  • department stores

  • producers who label imported goods with their logo


New opportunities in east european home textile markets

Where do Polish importers find the suppliers?

Personal contact:

  • at the fairs

    - foreign fairs in Europe (Heimtextil)

  • Asia (Hong Kong)

  • national fairs (Home Decor, Meble, Furnifab)

  • at the trade missions in Poland or abroad


New opportunities in east european home textile markets

Home Decor

29.05-01.06.2007,

organized once a year

Last edition:

- exhibiton space – 25 thous m2 (both with Furniture fair)

Number of exhibitors 140 from 11 countries

sectors – decorative articles for home, textiles, lighting, ceramics, glass, furniture, etc.

www.mtp.pl


New opportunities in east european home textile markets

Furnifab

Organized once a year

Next edition: 27-29 March 2007

Last edition:

- numbers of exhibitors 100

- sector: upholstery fabrics

www.furnifab.pl


New opportunities in east european home textile markets

Polish Business Etiquette


New opportunities in east european home textile markets

Proper Business Formalities

In general Polish business formalities are the same as Western - European ones.

  • As meetings start on time, it is important not to be late.  Try to arrive 15 minutes before;

  • Don’t forget about a small talk before a meeting ( nice weather, etc).  Then we get started with the business immediately;

  • In business, educational titles are normally not used

  • Yes means yes, no means no and maybe means maybe


New opportunities in east european home textile markets

  • Poles don’t use first names from the very beginning of a relationship.

  • Gifts are generally not given nor expected but sometimes the hosts give small gifts to the guests and then it is good to be prepared to give a small gift back


New opportunities in east european home textile markets

  • Kisses on the cheek or hugs are generally not done as a greeting by business associates.

  • Poles prefer to talk rather than write. If they don’t answer an e-mail it doesn’t mean that they avoid contact. The e-mail should be then followed up by a phone call. Though you need to remember about the time zones.

  • English language is more and more commonly spoken by Poles, especially the young ones who didn’t have to learn compulsory Russian at schools.


New opportunities in east european home textile markets

Foreign capital is beneficial for Polish

economy

-60% of Poles agrees,

  • 13% claimsit is disadvantageous

  • 27% finds this questiondifficult to answer


New opportunities in east european home textile markets

The number of companies with foreign capital is constantly growing.2003 – 15 3712004 – 15 816Which is around 1/3 (one third) of all the registered companies.


New opportunities in east european home textile markets

At the end of 2005 at the list of largest investors in Poland there were 1081 companies from 37 countries including:

  • Germany – 252

  • Holland – 124

  • USA – 113


New opportunities in east european home textile markets

Who do Poles like?

  • 52% - Italians

  • 50% - English

  • 46% - Americans, Spanish, Czech


New opportunities in east european home textile markets

Important contacts


Indian embassy in poland www indianembassy pl central statistical office www stat gov pl

Indian Embassy in Polandwww.indianembassy.plCentral Statistical Officewww.stat.gov.pl


New opportunities in east european home textile markets

Thank you for your attention

Contact:

PROMEDIA JERZY OSIKA

Stępińska 22/30 street00-739 WarsawPoland

Phone: + 48 (022) 851 50 21; Fax: + 48 (022) 851 50 30

e-mail: [email protected]


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