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New Opportunities in East European Home Textile Markets. J oanna Choromańska Promedia www.promedia.biz.pl. Is Pol a n d an interes ting Mark e t for the Exporte rs from India ?. Where were we? Where are we?. UE UE 01-05-2004. Poland.

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new opportunities in east european home textile markets

New Opportunities in East European Home Textile Markets

Joanna Choromańska

Promedia

www.promedia.biz.pl

slide5

UE

UE 01-05-2004

Poland

slide6
Poland has become a bridge between the EU and Eastern Europe and has started acting a leading role in the group

of new EU members

slide9

External trade turnover in general

and by countries I-IX 2006

slide12
The situation at the property market determines the housewares market

In Poland there are 11,7 mln flats which is a big market for housewares sector

In 2005 there were 114066 flats built

On average there are 3,2 people sharing a flat in Poland (like in Spain),

In comparison to Germany - there are 2,2 people living in a flat

The property market is developing dynamically

slide13

Average income per person

Poles earn more every year

  • Earnings keep on growing
slide14

Unemployment

  • July
  • 2004 – 19,3 %
  • 2005 – 17,9 %
  • 2006 – 15,7%
  • Unemployment is expected to drop to
  • 14,9 %
  • GDP(Gross Domestic Product) in 2007will be 4,6%.
slide25

Retail chain stores

with decorative articles

slide30
Importers:

Main countries to purchase from:

  • Price attractive products – mainly Asia (China, India, Indonesia, Thailand), but also Africa and South America (ex. Mexico)
  • quality products – mainly Western Europe (Italy, Germany)
slide31
Who is your Partner?
  • independently acting companies trading only imported goods,
  • large regional warehouses,
  • retail multibrand chain and monolabel shops
  • department stores
  • producers who label imported goods with their logo
slide32
Where do Polish importers find the suppliers?

Personal contact:

  • at the fairs

- foreign fairs in Europe (Heimtextil)

  • Asia (Hong Kong)
  • national fairs (Home Decor, Meble, Furnifab)
  • at the trade missions in Poland or abroad
slide33

Home Decor

29.05-01.06.2007,

organized once a year

Last edition:

- exhibiton space – 25 thous m2 (both with Furniture fair)

Number of exhibitors 140 from 11 countries

sectors – decorative articles for home, textiles, lighting, ceramics, glass, furniture, etc.

www.mtp.pl

slide34

Furnifab

Organized once a year

Next edition: 27-29 March 2007

Last edition:

- numbers of exhibitors 100

- sector: upholstery fabrics

www.furnifab.pl

slide36
Proper Business Formalities

In general Polish business formalities are the same as Western - European ones.

  • As meetings start on time, it is important not to be late.  Try to arrive 15 minutes before;
  • Don’t forget about a small talk before a meeting ( nice weather, etc).  Then we get started with the business immediately;
  • In business, educational titles are normally not used
  • Yes means yes, no means no and maybe means maybe
slide37
Poles don’t use first names from the very beginning of a relationship.
  • Gifts are generally not given nor expected but sometimes the hosts give small gifts to the guests and then it is good to be prepared to give a small gift back
slide38
Kisses on the cheek or hugs are generally not done as a greeting by business associates.
  • Poles prefer to talk rather than write. If they don’t answer an e-mail it doesn’t mean that they avoid contact. The e-mail should be then followed up by a phone call. Though you need to remember about the time zones.
  • English language is more and more commonly spoken by Poles, especially the young ones who didn’t have to learn compulsory Russian at schools.
slide39
Foreign capital is beneficial for Polish

economy

-60% of Poles agrees,

  • 13% claimsit is disadvantageous
  • 27% finds this questiondifficult to answer
slide40

The number of companies with foreign capital is constantly growing.2003 – 15 3712004 – 15 816Which is around 1/3 (one third) of all the registered companies.

slide41
At the end of 2005 at the list of largest investors in Poland there were 1081 companies from 37 countries including:
  • Germany – 252
  • Holland – 124
  • USA – 113
slide42
Who do Poles like?
  • 52% - Italians
  • 50% - English
  • 46% - Americans, Spanish, Czech
indian embassy in poland www indianembassy pl central statistical office www stat gov pl
Indian Embassy in Polandwww.indianembassy.plCentral Statistical Officewww.stat.gov.pl
slide45

Thank you for your attention

Contact:

PROMEDIA JERZY OSIKA

Stępińska 22/30 street 00-739 Warsaw Poland

Phone: + 48 (022) 851 50 21; Fax: + 48 (022) 851 50 30

e-mail: [email protected]

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